In addition, there are a large number of art school graduates in the entertainment circle every year, many newcomers will be promoted, and old artists will be replaced. The competition is fierce. In order to avoid being cold in the future career, doing a sideline is also a guarantee.
According to the reported data, by the end of 20 19, 6 1.7% of the star shops were catering, such as milk tea shops in Guan Xiaotong, barbecue shops in Huang Xiaoming, Huofengxiang in Ryan, 30% spicy in Sha Yi, especially Xianhezhuang in Michael Chen, which affected all parts of the country.
First, rely on the title to drain
Using the star effect can often attract a large number of fans in the early stage of opening a store, and use their own influence to quickly convert fans into economic income. Fans drive fans, and once they become popular, they will drive groups that are not fans. In fact, the price of star shops is very high. The money for a dish alone can scare off a wave of people. Huang Lei and Meng Fei jointly run a hot pot restaurant, and a bowl of small ingredients costs more than a dozen pieces. A plate of hairy belly 198 is fast, and a single meal costs 7800 yuan. Even so, there are still many people paying the bill, using the title of star as drainage and sky-high price as characteristics.
Second, the threshold for getting started is low.
Starting a company requires a lot of management skills, teamwork requires a lot of energy and time, and the start-up capital is very large. If it is much easier to open a shop, a star can afford to open a shop, and he can open a business with a business license, a business license and other related qualifications. Eating and getting a haircut are all social needs. No matter how skilled you are, as long as you can eat, you can sell money. What's more, most of them choose standardized and popular catering categories such as hot pot and milk tea. Even if they don't know technology, they can learn at a low price and copy easily, and these are more in line with the spending power of most people. These are some factors for a good start.
Third, joining is the most important way to make money.
If the business of the star shop is good, it will cut the leeks of the fans, but the business is bleak, which is the leeks of the franchisees.
For example, the tea shop "Save the Monkey" in ZhangJike opened for two months, and there are more than 300 franchisees, with an initial fee of 50,000 to 60,000, which is tens of millions. Miyamoto's tea joining fee in Hu Haiquan is 90,000 yuan, and the deposit is 20,000 yuan. So far, nearly 300 stores have been signed.
In particular, hot pot restaurants in Michael Chen are not only expensive to join, but also have an amazing number, which has expanded to about 700. As long as stars keep selling their brands to franchisees, they can enjoy success, thanks to the blessing of traffic.
It is easy to open a shop, but difficult to maintain it. If their service and taste are not in place, it won't last long. Such examples often occur, so no matter what store you open, it is most important to master the core technology.