Su Yan is produced by Xuzhou Cigarette Factory in Jiangsu, and now it is produced by Jiangsu Zhongyan Industrial Company due to enterprise restructuring. 46 yuan is the most common, and there are several packages and prices.

The core value of the brand is "maturity, achievement and success", and the brand image is "China Su Yan, a noble classic", which highlights success and strives for perfection and becomes a shining business card in the hands of successful people. "Su Yan" brand cigarette products strive for perfection from the outside to the inside, pursuing high quality, high grade and high taste. The cut tobacco of its cigarette is golden and shiny, pleasing to the eye, elegant and sufficient in aroma, soft and full in smoke, comfortable and clean in taste, forming a unique style of "the first cigarette in Jiangsu", which makes picky consumers fascinated.