Tianjin’s Goubuli Steamed Buns was established 200 years ago. It is a time-honored Chinese brand and is well-known internationally. However, this time-honored brand has become increasingly confused, and continued delisting has failed to make it aware of its crisis. However, he is becoming more and more like Lafayette, doing some young and childish things. 1. Bloggers complain about Goubuli steamed buns

Nowadays, when it comes to Goubuli steamed buns, the main factors are “unpalatable” and “expensive”. In the past, the steamed buns that Tianjin people loved most and were most proud of have now become something that fools outsiders. Dogs ignore buns, and gradually people ignore them. Why did Goubuli Baozi, a Chinese intangible cultural heritage and the first of Tianjin's three wonders, end up in this state? A blogger wanted to find out about this problem and came to visit a Goubuli store in Wangfujing. However, the blogger didn't understand it, but the store owner gave the answer himself. The blogger ordered the sauced pork buns for RMB 68 and the pork buns for RMB 38. After tasting them, he said that the buns were too greasy and the dough was sticky. Two portions were worth RMB 20 at most. In fact, this was just a complaint from a consumer, but the store owner immediately became furious. While talking about slandering the evil and not suppressing the good, he warned the blogger that he had called the police. However, after the police came, they did not cause trouble to the blogger at all. Everyone knows why. 2. Shooting oneself in the foot

A time-honored brand cannot accept the slightest criticism and does not care about the feelings of customers at all, so it talks about improvements and services. Besides, Goubuli's steamed buns are so expensive. RMB 100 per person is not enough, but RMB 200 per person is just right. RMB 300 per person makes them taste good. To put it bluntly, steamed buns are made with breaded meat. No matter how long-established it is, it is not as expensive as abalone and sea cucumber. A worldly thing is squeezed into luxury goods. Steamed buns that cost just a few yuan a piece are sold at a high price of 20, 30, or even 40 or 50. No wonder consumers don't pay the bill. The most important thing is that in addition to the high-end positioning I have given myself, the taste, appearance and service have not kept up.

Treating consumers as fools not only makes it difficult to survive in their own territory, but stores in other places are also closed one after another. Eleven of the 13 Goubuli steamed bun restaurants in Beijing have been closed, leaving only two that persisted and received 6,000 negative reviews. However, the continued closure of stores did not make the operators feel the crisis at all, but instead intensified their efforts to show off. In the end, if all the time-honored brands are consumed, the brand may be really ruined.