In fact, they are all the same, just different. The delicious duck neck tastes more like Hunan, and it is really spicy. Zhou Heiya is hot and sweet. But eating too much can kill you. According to media reports, as far as the capital market is concerned, the market value of Zhou Heiya is 654.38+0.73 billion yuan, and the tasteless duck neck is 654.38+0.43 billion yuan, a difference of 3 billion yuan.
In terms of physical business, the sales of Zhou Heiya and Juewei Duck Neck last year were 2.8 billion yuan and 3.2 billion yuan respectively. "Of course, Zhou Heiya's gross profit margin is 62.3%, which is twice that of tasteless duck neck food. And yellow is not bad. There are 7924 offline stores and 778 Zhou Heiya stores, with a difference of 10 times. However, if ordinary stores are single stores, the income of single stores in Zhou Heiya is 360 million, which is 4 1 10,000, nearly nine times. In this way, the development momentum of Zhou Heiya is even stronger, and it is more hopeful to sit on the throne of "the first brother of duck neck". But with the development of economy, people's understanding of consumption began to pay attention to quality. From price to value, from products to brands, enterprises (entrepreneurs) hope to gain a foothold in the market and only pay attention to their own color and fragrance. Moreover, the service can not meet the needs of long-term development, so it is necessary for enterprises to carry out brand wars.
Zhou Heiya and its taste are the road to brand development. Both companies realized the importance of trademarks in their original brands and applied for the first trademark in 2005. The brand is printed with trademark. 10 years later, both companies opened offline stores and online stores. Flagship store+self-operated shopping center, providing food and clothing for thousands of households in the store, is the company's long-term vision, with strong competitive advantage and vitality.