Contrasting with Zhang's promo, Jackie Chan may have done a more low-key job with the video's special effects, but the explosive effect it produced was more than impressive. "I actually refused to do a game commercial before, and then after I tried it out, wow it smells good!" Doesn't this look familiar? One on the sauce remembered Jackie Chan before in the endorsement of a shampoo, also used such a beginning, and then the results we all know: the product did not how to fire up, Jackie Chan is because of the excellent acting skills and became the source of the netizens of the paragraph. After many years, it's still a familiar recipe, but with a different flavor.
It can be seen that Jackie Chan has made some efforts in the content of the advertisement in order to cater to the tastes of the young audience. Although there aren't many lines, they still fit the netizens' tastes. Of course, adhering to Jackie Chan's usual style of truthfulness, praise for the work is essential. But as for the real quality of this handheld game, Ishigami Sauce thinks that everyone's heart is still very much in the right place.
Still cool and full of special effects, still a variety of fascinating benefits, still heavyweight celebrity endorsement, this hand tour operators can be said to be full of efforts. However, Ishangjiao doesn't think that this product can achieve good results. After all, the number of Chinese game players is on the rise, and their tastes are getting better and better. There may still be some market for similar works in today's gaming market, but it's an almost impossible task to become a breakout hit.
Perhaps making Jackie Chan the new brainwashing movie star is the operator's real goal!
About this advertisement line, there is nothing really, for ordinary people, such an expression, may be just a simple opening line. But if we carefully speculate, we will also find that perhaps it is really a marketing plan, or perhaps it is a mandatory line of business;
First of all, "Jackie Chan" as a domestic and foreign excellent actor identity, even if it is to endorse any product or thing, enough to leave a deep impression on the masses. This can not be separated from his many years, in each screen left a decent image has been deeply rooted in people's hearts. In reality, Jackie Chan in charity is also witnessed. Especially in the country wherever natural disasters and difficulties occur, Jackie Chan will actively organize to help. So that in the role of endorsement advertising, part of the public will inevitably also go to rebuke the suspicion of this kind of commercial speculation. Jackie Chan as a public figure, in the opening first put the ugly words to the front, is also a very wise approach.
After all, commercials involve more than one aspect, and Jackie Chan, as a decent character, has always been a good one. In the "initially I also refused" ad words, can give the public to send an encouragement and peace of mind and security. Can dispel most of the fans of the product concerns to generate trust in advertising, play a good role in publicity.