Zhonghui Design (professional packaging design company) Answer:

In the era of commodity surplus, packaging is a key factor in determining whether or not consumers will quickly form a purchase decision. Because of this, packaging has become a necessary factor in the process of product branding. Packaging can not only play a good role in the protection of goods, but also help to promote the consumer's desire to buy.

① Target consumers. Identifying the target consumers that the packaging design is intended to attract is the first step towards a successful packaging design. Brand packaging should accurately convey the characteristics of the goods, so that consumers get accurate information about the goods in a short period of time. To build a product brand, a company needs to study the character traits of typical target consumers, including market research on their preferences, motivations, desires, and other representative products they use. In short a clear understanding of the target consumer will result in a package design that is well received by the consumer and in turn attracts consumer decision making.

②Product positioning. Product positioning determines the product's position in the market and provides the basic direction for the design. When the marketing factors are defined, the goal of packaging design will become clearer and clearer. The approach to package design depends on the goals set, such as the development of new products, series development of existing brands, and brand and product repositioning goals.

When designers create packaging for a product, they often use different design methods in order to emphasize the qualities and attributes of the product. These approaches can persuade consumers to trust the quality of the product, develop points of difference that differentiate the product from the competitive market, or focus on promoting an aspect of the brand itself.

Designers often have to find ways to distill a simple, easy-to-understand graphic symbol from an idea or concept to help consumers build brand awareness. Symbols serve as visual motifs that consumers will interpret in a specific way due to certain ****same cultural and social norms. For example, seeing the pattern of a cow will be associated with milk, and seeing a basketball will be associated with sports. Symbols are mainly divided into three types: symbols, figurative symbols, and abstract symbols. Symbolic symbols are symbols of a certain concept or thing.

Figurative symbols are usually images of immediately recognizable features distilled by simplifying the image of a thing or person. Abstract symbols can both detach from a realistic reproduction of the real thing and characterize that thing. Packaging designers use these symbols to make consumers quickly recognize the characteristics of a product and leave a deep impression in their minds.

Branding is the creation of a unique name and image for a product, through advertising, packaging and other ways to make it y rooted in people's hearts. The purpose of branding operations is to establish the product's unique position in the marketplace and to attract and retain target consumers. A brand usually communicates certain characteristics and attributes of a product. For a brand to be successful, the quality it highlights must be real and believable, and this quality must be present throughout the entire package design, including the quality of the outer packaging, inner packaging, selected graphics and materials.

Color is a real thing in the objective world, and has no emotional component in itself. Color can attract people's eyes, highlight the theme of packaging design, cause consumers to feel good and **** Ming. Color is also a both romantic and complex language, more than any other symbols or images can directly penetrate into the depths of people's hearts and minds, and affect the spiritual world of mankind. Color through the stimulation of the senses, publicize the business philosophy and brand features, conducive to corporate image and brand image. Color can also play a role in deepening the memory of consumers, and then leave a deep impression in the minds of consumers.

When effectively applied to packaging images in packaging design, it will produce a deep visual impression. In the product packaging design, graphic performance is an indispensable part of the graphic language with intuitive and vivid features, more direct than the written language, clear, and not subject to the influence of language barriers. Graphic language can break through the limitations of language, culture and region through visual attraction. Reasonable and interesting, realistic and attractive graphic design stimulates consumers' interest in further reading and directly triggers consumers' desire to buy. Therefore, graphic design dominates the success and failure of packaging.

The above content is answered by the professional packaging design company - Zhonghui Design, I hope it will help you.