For those restaurants that have achieved success, they often have enjoyed a certain reputation in the market and established their own brands. At the same time, they also have proprietary products, technologies and management experience. How to carry forward one's own brand, turn abstract intangible assets such as one's own name, logo, proprietary technology, products and operation management experience into tangible funds to gain profits and achieve the purpose of capital appreciation, and establishing a restaurant chain company is one of the effective ways to achieve this goal.