Many friends will choose to eat hot pot when they go out to eat in winter, which will be very lively and warm. After eating so many hot pots, I wonder if you still remember a hot pot restaurant called Little Sheep. Little Sheep, who once defeated Haidilao and dominated the catering industry in China, is gradually forgotten by people, which should have a lot to do with enterprise management decisions.

Little Sheep Hotpot is a brand in Inner Mongolia, and its taste is very authentic. It has been popular all over the country, and there are thousands of branches in the country, which is called "a brother in the hot pot industry". Later, Little Sheep Hot Pot was acquired by Yum! Therefore, it is hard to see in the street, and its position in the hot pot industry has gradually been replaced by Haidilao.

The founder and boss of Little Sheep Hotpot is Zhang Gang. After graduation, he decided to start his own business and set his sights on the hot pot market. He opened a hotpot restaurant with local characteristics in his hometown, and the business is not bad. With the booming business, Zhang Gang decided to spread the hot pot restaurant to more places, and the brand Little Sheep gradually gained popularity in China. Little Sheep opened a new franchise store in three days that year, with thousands of chain stores nationwide. Little sheep has become a domestic local catering champion enterprise.

Unfortunately, the good times did not last long, and the mistakes of the management of Little Sheep Hot Pot made Little Sheep slowly decline. At that time, Zhang Gang wanted to improve the image of Little Sheep by raising the initial fee, but the franchisees were unwilling. Many franchisees and Little Sheep's negotiations broke down and their cooperation was terminated. Then there is the entry of Yum! Delicious! Disrupted the marketing plan of Little Sheep.

Now speaking of domestic hot pot catering brands, many people will think of Haidilao, and the once "hot pot brother" Little Sheep seems to have been forgotten by consumers.