Master Kong is a brand of China. The company is headquartered in Tianjin Economic and Technological Development Zone, and its full name is kangshifu.
1. Since 1992, Master Kong has developed and produced the first packet of instant noodles, and has rapidly grown into the largest instant noodle production and sales enterprise in China and even in the world. 1995 has gradually expanded its product range to cakes and drinks, and set up production bases in more than 40 cities in China. The three major products of the Group have occupied a significant market position in China food market.
2. The predecessor of Master Kong is Dingxin Group, which mainly produces castor oil for industrial use. 1978, Chinese mainland implemented the policy of reform and opening up, successively invested and set up factories in Beijing, Inner Mongolia, Jinan and other regions, and launched famous products such as "Top Good Fragrant Oil" and "Kanglai Egg Crispy Roll".
However, due to the low level of domestic consumption at that time, these products were "applauded but not sold", which once made the company's business investment in the mainland in trouble. In the end, everyone decided to cross the rubicon and chose "Tianjin Economic Development Zone" as the first production base of Master Kong, and the result was an instant hit.
3. Master Kong has successively built carton factory, PSP bowl factory, coating factory, plastic fork factory and other supporting service manufacturers, forming a vertical integration of the industry and laying a solid foundation for the further development of Master Kong. "Master Kong" has successively set up production bases in Guangzhou, Hangzhou, Wuhan, Chongqing, Xi 'an, Shenyang and other places, and has developed from convenience food business to many business fields including cake business and beverage business. It is the largest instant noodle manufacturer in the world at present.
Is it really boiled water that Master Kang drinks?
Boiled water is different from mineral water and pure water as raw water in the past, which is more in line with the traditional drinking concept of China people. We don't talk about science, and we don't delve into what is the difference between boiled water and boiled water. Simply from the marketing point of view, it is really a genius's creativity, which is very awesome.
If Master Kong offers pure water or mineral water, if the packaging is not very bright, you will probably not buy it, even if you do, you will not buy it often, because in these two categories, Nongfu Spring and Ipoh are two insurmountable mountains, and they are your priority.
Boiled water is different, which gives you a strong reason to buy. Young people will buy it because they are curious, and old people will buy it because drinking boiled water is good for their stomach.