Opening a fruit store to sell fruit can obtain the profit point is generally in the 20%, that is to say: fruit store to do 1,000 yuan of turnover can earn a gross profit of 200.
Of course, it is not that every fruit store in the turnover made to earn 20% of the profit point, because, to open a store to sell fruit can earn to the profit point of the high and low fruit store is located in the location of the good and bad, the use of different ways of operation and business season change related.
One, the location of the good and bad to determine the height of the profit point
If the fruit store is opened in a good location, popularity, high traffic, competition and not fierce place, can do more turnover, and the operation of the fruit conversion rate is fast, freshness, high, small loss, so, can earn to the point of profit is certainly higher than 20%.
But if the fruit store is opened in a poor popularity, location is not good, the competition is fierce place, can do the turnover is even less, and the operation of the fruit conversion rate is slow, low freshness, loss, so, can earn to the point of profit will certainly be lower than 20%, there may be only 15% or even only 10%.
Second, different ways of operation to determine the height of the profit point
Selling fruit business approach is generally "thin profit and more sales" and "thick profit and less sales" of two kinds.
If the implementation of the fruit store is "thick profit less sales" way of doing business, can get the profit point is naturally higher, however, can use this way of doing business fruit store is mostly in the station, school and other mobile crowd or young consumer groups and basically no peer competition place.
But if the fruit store is implemented is "thin margins" way of doing business, can earn a profit point is naturally lower, but the implementation of this way of doing business in the fruit store, may be mostly in the farmer's market, the fixed consumer groups, large flow of people, peer competition is very fierce and the poorer position.
Three, the change of the operating season to determine the high and low profit points
If the temperature is higher in the fruit sales season, the fruit store can do turnover, although higher, however, can earn to the point of profit is relatively low, because the temperature is higher in the fruit sales season, the fruit of the freshness of the period and the storage period is shorter, the rate of attrition is greater, and can be operated in fewer varieties to do the fruit business and more people, and the fruit business. There are more people in the fruit business, and the prices that go out at retail are almost always the bottom prices that become transparent under intense competition.
If the temperature is lower in the fruit sales off-season, can do the turnover is lower, but can earn to the profit point is higher, because, in this lower temperature fruit sales off-season, fruit freshness and storage period are longer, lower attrition rate, and can operate more varieties of fruits, do the fruit business and fewer people, so in the operation, there are many to improve fruit Retail price and profit point of the speculative opportunities.