The 18th Baoan District Shajing Jinhao Food and Folk Culture Festival to be held in 2021 will officially open on December 24, 2021. The specific branch venue is the main venue of Xianghaohu Park in Shajing, and the branch venues are in Shajing Ancient Market and other places. The specific strategies are as follows.

1. Holding time

Time: December 24, 2021 - January 2, 2022

The Golden Oyster Festival is a Guangdong Tourism and Culture Festival and Shenzhen It is an important part of the "One District, One District" activity and has been successfully held for seventeen times. Its brand influence has spread from Shenzhen to Guangdong, and from Guangdong to the whole country. It has transcended simple tourism festivals and become a shining business card of "Charming Oyster Hometown and Ancient Shajing".

Fried, grilled, fried. Taste hundreds of kinds of oysters, visit the ancient market art festival, enjoy folk culture exhibitions, and listen to starry sky concerts. Many activities are waiting for you.

2. Venue

Shajing Haoxiang Lake Park

Address: The intersection of Beihuan Road and Gangtou Road, Shajing Street, Baoan District, Shenzhen City, Guangdong Province< /p>

Subway: Line 11 (Airport Line) Houting Subway Station - Exit B, walk 15 minutes to Haoxiang Lake Park. Bus: Yihua Electronic City South Bus Station, 5 minutes walk to Xiangxiang Lake Park.

Xianghao Lake Park is located in the northeast of Shajing and is a 360-degree water-friendly wetland park. A major feature of the park is the extended plank road. Through the plank road, you can go deep into the reeds and reeds, which is a unique water experience. The plank road has been hollowed out, and walking on it is a bit exciting. The Haoxin Hong Bridge connecting the two sides of the park is one of the park's featured attractions. First, it not only has the function of connecting the entire park, but also can be used for running, walking, playing or enjoying the beautiful scenery of the river bank. There is also a wall made of countless oyster shells, which is stunning up close. There is also an introduction to the history of the park on the wall.

Shajing Ancient Ruins

Address: Shajing Ancient Market, No. 299 Shajing Street, Baoan District, Shenzhen

Subway: Take Metro Line 11 and get off at Shajing Subway Station By car, walk 141 meters from Exit B1 to the Shajing Metro Station Bus Stop, take bus No. 656, get off at the Mingzhu Market Bus Stop, and walk 959 meters to your destination.

Bus/self-driving: You can search for No. 299 Shajing Street on your own map and follow the navigation guidance to get there.

Shajing Ancient Market is the largest existing mixed historical district in Shenzhen, covering an area of ??approximately 260,000 square meters. It includes an ancient river, the Jinlong River, thousand-year-old Southern Song Dynasty architectural ruins, the Jinlong Stone Tower, hundreds of old houses, more than a dozen ancestral halls, some ancient wells, archways, ruins, etc.

3. Event details

01 The 18th Baoan District Shajing Jinhao Food and Folk Culture Festival and the 2021 Shenzhen Baoan District Key Industry Investment Promotion Conference - New Generation Information Technology Industry Special Session< /p>

Time: The morning of December 24, 2021 (Friday)

Location: Shajing Haoxiang Lake Park

Rong: At the opening ceremony, we held an investment promotion event and key project signing ceremony. Taking the New Generation Information Technology Industry Investment Promotion Conference as an opportunity, we actively do a good job in attracting large, high-quality and good businessmen, and set up the Golden Oyster Festival launching ceremony and the new generation information technology industry manhole opening ceremony.

02 "Shenzhen Baoan Shajing Advanced Manufacturing Exhibition" Investment Promotion Theme Exhibition

Time: Friday, December 24, 2021 to Sunday, January 2, 2022

Content: Relying on the planning advantages of "three cities and one port" and the transportation location advantage of "six-in-one", in the form of exhibition boards, exhibits, electronic displays, etc., It focuses on demonstrating the strong rise of Shenzhen Western Center under the background of the development of "mass entrepreneurship and innovation" demonstration strategy. Through the technological achievements of Shajing High-tech Industrial Cluster and advanced manufacturing enterprises, it demonstrates Shajing’s industrial strength in building smart towns and accelerating the creation of high-quality industrial space in recent years.

0Shajing Flavor Food Exhibition

Time: Friday, December 24, 2021 to Sunday, January 2, 2022

Location: Shajing Haoxiang Lake Park

Content: Invite well-known local food merchants and major catering brands in Shajing to showcase traditional Shajing delicacies and popular catering such as fried oyster cakes, crispy fried oysters, dried oyster porridge, grilled oysters, and fried golden oysters, creating a A one-stop food and culture experience street with unique Shajing characteristics. Invite local specialty snacks and catering businesses in Shajing to participate in the display of traditional food culture exhibition areas and seasonal food culture exhibition areas to show the general public Shajing traditional snacks, such as local traditional pastries, sugar water, such as raw potatoes, candied fruits, waffles, tea fruits, etc. This will promote local traditional snacks and create a prosperous scene for eating, traveling, shopping and playing.

04 Baoan Folk Culture Festival "Intangible Cultural Heritage" Display

Time: December 31, 2021 (Friday)

Location: Shajing Haoxiang Lake Park

Contents: Create a strong tourist atmosphere of ancient Shajing, focus on displaying Baoan's "intangible cultural heritage" culture, and display Baoan's local folk culture such as Shajing oysters, lion dance, Cantonese opera, and mantis boxing in the form of performances, which is better It can effectively inherit the historical context of Bao'an, enrich the spiritual and cultural life of the people, and create a strong atmosphere of folk cultural festivals.

The Second Shajing Haoxiang Lake Music Festival

Time: Friday, December 24, 2021 to Sunday, January 2, 2022

Location: Shajing Haoxiang Lake Park

Content: In order to popularize music and art, enrich citizens’ spiritual and cultural life, and provide citizens with an audio-visual feast of classical music, Shenzhen bands, Shajing people and folk art groups are specially invited to hold the second session Shajing Haoxiang Lake Music Festival.

No. 06 Xianghu Lawn Starry Sky Amphitheater

Time: Friday, December 24, 2021 to Sunday, January 2, 2022

Location: Shajinghao Xianghu Park

Content: Play short films such as "Once Upon a Time in Oyster Country", "Flavorful Oyster Country", "The Most Beautiful Manhole", "Ojing Ancient Ruins", etc. It displays the rich cultural heritage of Shajing, Xianghao's vigorous development in the new era, and Xianghao's future urban development prospects.

07 "Hello" Haoxiang Lake Retro Life Market

Time: Friday, December 24, 2021 to Sunday, January 2, 2022

Venue : Shajing Haoxiang Lake Park

Rong: With the theme of "Looking for creative taste, recalling retro tunes, and tasting new tastes", a flea market for flea sales, the latest retro rides, and the most beautiful Hanfu park will be held on the lakeside. Tent camping and other activities. With the concept of "retro environmental protection, wild life", we think about the land, the source, and the current lifestyle, and start from the historical and cultural genes of the ancient town of Shajing to create Shajing Golden Oyster.

08 Shajing Hao Min’s Living Folk Traditional Sacrifice Celebration

Time: December 24, 2021 (Friday) afternoon

Location: Thean Hou Temple

Rong: Organize traditional folk cultural activities such as oyster opening at Thein Hau Temple and harvest festivals, and organize intangible cultural heritage activities rich in oyster town characteristics such as sacrifices at Thein Hau Temple and parades of oyster people’s production and living customs.

09 Oyster Man Opens Oyster Competition

Time: The afternoon of December 24, 2021 (Friday)

Location: Shajinghao Cultural Museum

Content: Hold an oyster opening competition for the people, set up an oyster opening competition area and a visit experience area, allowing tourists to watch the grand event of the oyster opening competition and experience the oyster opening process.

10 Oystermen Cooking Oyster Dishes Cooking Competition

Time: December 24, 2021 (Friday)

Location: Shajinghao Cultural Museum

Content: Organize oyster people to cook oyster dishes and oyster dishes, hold local oyster dish cooking competitions, and create high-quality oyster dishes in oyster towns.

11. "Cultural Shajing Charming Oyster Township" Shajing Traditional Culture Exhibition

Time: Friday, December 24, 2021 - Friday, January 2, 2022

Location: Shajing Old Street, Shajing Ancient Market

Rong: In order to promote the tourism industry and create a strong atmosphere of Shajing ancient tourism, dragon dances will be held in Shajing Street, Tianhou Temple Square and other places on the day of the opening ceremony. Various local cultural activities include lion performances, martial arts performances, poetry recitations, Cantonese opera performances, ethnic songs and dances, children's dramas, and Xianghao folk performances.

12. "Xianghaojiji" Shajing Ancient Market Life Art Festival

Time: Friday, December 24, 2021 to Sunday, January 2, 2022

Location: Shajing Ancient Market

Rong: With the theme of "Hexiang Market", starting from time and creativity, it revolves around the lifestyle, creative culture, intangible activities, folk music, etc. of Hexiang , holding activities such as fairs, music, lion dance, martial arts, animation, tambourine, Cantonese opera, story scripts and other activities in Hexiang. Combining the historical context and creativity of Shajing Ancient Market, a series of activities about history, culture and city are set up.

13 "Charming Oyster Town invites you to read poetry" Helan Bookstore Retro Reading Club

Time: Friday, December 24, 2021 to Sunday, January 2, 2022

Location: Shajing Ancient Market

Content: Invite local residents, "Helanhai" magazine readers, cultural scholars, industry representatives, folk culture experts, etc. to carry out the Shajing Story Series, "Helanhai" Magazines and other reading exchange activities. Through activities such as traditional costume experience, Chinese tea ceremony, Guzheng Pingtan, and recitation of classic stories in Oyster Town, citizens can experience "Reading Poems for You" in Oyster Town.

14. "Wandering in Shajing" Shajing Historical and Cultural Exhibition

Time: Friday, December 24, 2021 to Sunday, January 2, 2022

Location: Shajing Ancient Market

Rong: "The most direct visual language" - the original hand-painted exhibition takes "Wandering in Shajing" as the theme, showing the rich marine cultural connotation of Shajing and the rich cultural connotation of Shajing, with the help of the uniqueness of hand-painting Advantages, display the intangible cultural heritage such as Millennium, Shajing Cantonese Opera, Mantis Boxing, and showcase the Millennium time, folk cultural connotation and drama art feast. Let visitors to Shajing experience the beauty of Shajing’s folk customs, scenery, stories and time that have traveled through thousands of years from their own perspective and experience, and promote the culture, folk customs and art of Baoan and Guangfu.

15 "Past and? Future City Shajing Ancient Market Shooting Event

Time: Friday, December 24, 2021 to Sunday, January 2, 2022

Location: Shajing Ancient Market

Content: Taking the international perspective of telling the story of the Bay Area well, taking the interaction between cities and cities, cities and people, and people as the starting point, and taking the dialogue of time as the purpose, By organizing activities such as the "Past and Present - City Future" at Shajing Ancient Market and one-day cultural tour for citizens, citizens can take online voting and selection activities at any time to showcase the beauty of the ancient market in Jinhao Town, Shajing, and strengthen the relationship between citizens and Oyster Town.

16. "Oyster Love in the Land of Oysters" Shajing Oyster Cultural Industrial Park Cultural Exhibition

Time: Friday, December 24, 2021 to January 2, 2022 Sunday

Location: He Cultural Industrial Park, Shahao Community

Content: In the Shajing Oyster Cultural Industrial Park, through paintings, paper-cuts, pictures, videos and other media, the culture of Shajing oysters will be displayed. The changes, folk customs and food culture of the township, displaying the oyster industry landscape, creating a tourist attraction of the production culture of the Shajing Oyster Processing Factory, and promoting the production, living customs and folk customs of the oyster hometown.

7 Shajing Hao product store display. Meeting

Time: Friday, December 24, 2021 to Sunday, January 2, 2022

Location: Jinsha Fairy Tale Plaza, Kingkey Baina Plaza, Xinsha Rainbow Shopping Center, Xi Hui.

Content: Set up a Shajing oyster exhibition area, hold Shajing oyster product exhibitions, promote Shajing oyster series products, and enhance the popularity of Shajing oyster products

No. 8 product online exhibition< /p>

Time: Friday, December 24, 2021 to Sunday, January 2, 2022

Content: Major merchants use their websites and online sales platforms such as WeChat to leverage oyster product customer resources , promote the Golden Oyster Festival and oyster products through online channels

19 merchants join forces to increase profits

Time: Friday, December 24, 2021 to January 2, 2022. Sunday

Location: Shajing Jingji Baina, New Shatin Hong Shopping Center and Xihui

Rong: Major department stores are based on the Shajing business district and the 10th in Baoan District. The 8th Shajing Golden Oyster Festival and Shajing Shopping and Food Carnival have a unified theme and jointly carry out promotional activities for department stores, electrical appliances, clothing and other brands through discount promotions, gift promotions, prize promotions, satisfaction promotions and other forms, forming a Shajing Shopping Carnival. The warm market atmosphere of the festival

20 new business and leisure entertainment experiences

Time: Friday, December 24, 2021 to Sunday, January 2, 2022

Location: Kingkey Baina Plaza, Jinsha Fairy Tale Plaza, Xinsha Rainbow Shopping Center, Xihui, etc.

Rong: Focus on launching in theme shopping malls such as Shajing Kingkey Plaza, Sands Fairy Tale, Xinsha Rainbow Shopping Center, etc. "New leisure and entertainment experience for merchants", carry out various forms of themed consumption leisure experience exhibitions and preferential entertainment activities.

21 Ocean Shell Museum Marine Culture Exhibition

Time: Friday, December 24, 2021 to Sunday, January 2, 2022

Location: Shajing Jinsha Fairy Tale Square

Contents: Organize cultural activities such as seashell exhibition, marine culture exhibition, seashell exhibition cultural lectures, youth seashell science interaction and other cultural activities to display the rich connotation of marine culture and enrich the tourism content of Xianghao Shajing.

22 "One-day Oyster Town Tour" tourism activity

Time: Friday, December 24, 2021 to Sunday, January 2, 2022

Rong: During the Golden Oyster Festival, urban media and major travel agencies jointly launched "Golden Oyster Food" to the public. Visit ancient times and find seclusion "Happy Baoan trip, visit Oyster Town, taste oyster banquet, fully demonstrate the millennium charm of Oyster Town."

2 "Wandering the Manhole" "Longjin Stone Pagoda" "Manhole Intangible Cultural Heritage Illustration" Manhole Story series publishing activities

Time: Friday, December 24, 2021 to Sunday, January 2, 2022

Point: Sha Jing Street

Content: Publishing " Manhole Stories" ("Wandering in Manholes", "Longjin Stone Pagoda" and "Manholes Intangible Cultural Heritage Illustration") series of books, hold new book launches and symposiums to explore the history of thousand-year-old oyster towns, explore the core of manhole culture, and enhance the connotation of manhole culture. , tell the story of Shajing well, and use culture to pay tribute to the cultural roots of Shenzhen

24 has released the "Hand-drawn Map of the 18th Golden Oyster Festival in Shajing"

Time: December 24, 2021. Friday - Friday, December 31, 2022

Point: Main public area of ??Shajing Street

Content: "Shajing Cultural Tourism Passport" "Shajing 18th Golden Oyster" "Hand-drawn map" is printed to guide consumers on how to eat, live, play and make oyster food, and is widely used in hotels, restaurants, tourist attractions, ticket offices (subways, buses, trains), food courts and other places in the city to promote manholes. Oyster food.

25 "My Favorite Shajing Food" Selection Event

Time: Friday, December 24, 2021 to Sunday, January 2, 2022

Point : Shajing Street

Inside: During the Shajing Golden Oyster Festival, a selection of Shajing oyster foods and specialty snacks was held, and the 10 most popular "My Favorite Shajing Foods" were selected. The 18th Shajing Golden Oyster Festival will be held to select and award gourmet restaurants. The public is invited to participate in the "My Favorite Shajing Food" sharing activity to enhance the food culture of the Shajing Golden Oyster Festival.

2 "Shajing Cultural Tourism Passport" "Flavorful Shajing Oyster" Food Tourism Program Production and Display

Time: Friday, December 24, 2021 to Sunday, January 2, 2022< /p>

Content: With the theme of filming delicious Shajing oysters and oyster town tourism, a special program will be filmed, focusing on the production process of Shajing oysters, the delicious flavor of oysters, and the tourism style of oyster towns. Broadcast on TV stations and new media to promote Shajing oyster products and oyster village customs.

27" Image Manhole? Charming Oyster Town Photography Competition and Damei Shajing Photography Exhibition

Time: November 1st - December 31st, 2021

Point: Shajing Street

Content: Initiate social photography of Shajing delicacies and spread the stories of Shajing. Select 60-80 outstanding works from the photography competition and hold the "Damei Shajing" photography exhibition during the Golden Oyster Festival. , enrich the tourism content of Shajing and promote the charm of Shajing

82021 The 21st "Xianghao Cup" Gateball Invitational Tournament

Time: December 2021

Point. : Shajing Laogan Center Gateball Court

Content: Shajing Street carries out traditional sports projects, aiming to promote the development of sports for the elderly, improve the technical level of gateball, and strengthen cooperation with the military, Guangdong, Hong Kong, Macao and Friendly exchanges in other areas of the province, keeping fit through exercise, and enhancing friendship through exchanges

29th Community Neighborhood Festival

Time: December 24, 2021 (Friday). -December 31 (Friday)

Location: Oyster Township, Shaoyang, Shajing and other communities.

Rong: Neighborhood festivals are held in each community, and food competitions are held in the community. Every household visits each other to care for the lonely elderly; all businesses in the jurisdiction hold convenience service street activities, providing free medical care, beauty salons, family education, Civil affairs, family planning, policy consultation and other activities