Pop poster design skills

The advantages of POP posters over other advertising forms are that they are simple and fast to produce, have low-cost materials, fast production speed, direct information dissemination, and diverse forms. The production of posters not only exercises the practical skills of hand-drawing, but also exercises the layout, color matching, and grasp of form of advertisements. POP posters are mainly made of card paper and have a variety of tools, including pencils, outline pens, markers, colored pens, paints, rulers (ruler, triangle ruler, cloud ruler, etc.), etc. The following are recommended pop poster design tips for you.

1POP poster layout design

Layout design is composition, which refers to conveying product information to people clearly and quickly in a short period of time, thereby achieving the purpose of profitability. The content expressed in the poster needs to be processed through virtuality, proportion, and tone to achieve the publicity effect. The most important part of a beautifully made poster is the layout design, which means to make the advertising content reasonably and vividly within a certain specification and size, and lay it out reasonably to attract consumers' attention, so as to achieve better sales purposes. Layout design is to properly arrange the relationship between the priority and color of content. In the composition, visual rules should be fully used to highlight the key points, so that the poster has a sense of direction and order, and guides consumers on what to look at first, what to look at next, and what the key points are. Also pay attention to the white space in the poster, the general ratio is 3:7 or 4:6. Composition is also a kind of segmentation to achieve the ideal layout effect. The division of the picture mainly relies on lines or planes. An excellent poster is mainly reflected in the coordination and change of each part after the picture is divided. Usually, the layout of posters is divided into horizontal segmentation, vertical segmentation, vertical and horizontal cross segmentation, variability segmentation and other methods.

Experiments have proven that when people look at a certain visual point, their eyes will quickly focus on this point and remain motionless. The layout of posters should scientifically use the principles of poster composition to emphasize and attract, contrast and blank, balance and change, movement and rhythm. The content of the poster mainly includes: title, text, illustrations, borders, etc. Its production steps are usually three steps: typesetting, drawing, and coloring.

The title word in a POP work is a very important visual communication, so the most important title word in a work must be outlined. Usually poster POP fonts include living fonts, traditional fonts, soft fonts, fat fonts, hollow fonts, etc. Living fonts are the simplest and most commonly used fonts. The structure of POP fonts grasps several key points: the strokes are vertical, horizontal, and oblique, and there are almost no smooth strokes. During the drafting process, you can use the method of drawing a grid, fill the grid with words as much as possible, and lengthen the strokes to reduce the blank space as much as possible. Text can be framed, cored or overlapped but avoid being too complex. Clean and tidy images are more attractive to consumers. For example: in posters, in order to highlight the theme, some artistic designs can be made on the fonts, such as adding borders, tonal contrast, deformation, etc. When highlighting the preferential price of a product, the size and color of the original price and current price can be strongly contrasted to attract consumers.

Illustrations are a very important part of posters, which are highly intuitive and inspiring. With the rapid development of the economy, people seem to be stingy with their time to understand the text, so the accurate expression of illustrations plays a decisive role in the success of posters. There are a dazzling array of advertisements on the market, and beautiful and individual illustrations can instantly attract consumers' attention. The illustrations can be paintings,

photographs

, or cliparts. The image of the work can be drawn using plastic arts. A two-dimensional or three-dimensional image can also be an abstract expression of subjective wishes, but it must be consistent with the content of the poster. The expression styles of illustrations are diverse, such as realistic style, decorative style, and cartoon style. Various methods of deformation, exaggeration, suggestion, and innuendo can attract more consumers' attention. Making full use of the fit of illustrations and the accurate expression of titles and text through reasonable layout design to achieve good publicity effects is an important factor in making a poster. Illustrations are mostly expressed using the following techniques: watercolor, gouache, acrylic, inkjet, marker pen, black and white, colored pencil, clip art, photography, computer drawing, etc.

But for most supermarkets, hand-painting is a cost-saving and quick method, so markers are most commonly used.

2 Creative methods of POP posters

Poster creativity is an artistic expression technique to highlight the sales content. The main purpose is to guide and persuade consumers to consume, promote goods or services to expand profits. A good creative method must first have an in-depth understanding of the product itself, such as the purpose of the product, the target group, etc. From the consumer's perspective, understand consumption habits, thereby guiding consumption. For example: ① The supermarket produces a poster for a certain brand of mousetrap. The poster can depict a mouse being caught in a mousetrap while it is having fun stealing something. The painting of the mouse’s micro-expression can effectively increase consumers’ attention. Consumption has also increased. ② A certain watch should highlight the waterproof effect. When designing the poster, you can use animals such as fish or turtles to wear the watch with happy expressions when swimming and add humorous text. This can bring a relaxed and humorous feeling to consumers and enhance their desire to consume.

The content of 3POP posters must capture consumer psychology

Consumer psychology affects consumption behavior. There are many factors that affect consumer psychology, including gender, age, emotions, hobbies, occupation, environment, income, etc. POP posters have limited space. If the poster design method is in line with consumer psychology and attracts consumers directly and concretely, the effect may be better. For example, if a certain brand of milk is being promoted, the title of the poster should highlight the green and healthy nature of the milk. At the same time, it can depict a scene of a milker wearing the supermarket's iconic costume milking a cow listening to music, and Highlight the affordable price. The humorous cartoon posters can attract children, and the affordable and environmentally friendly concepts can attract more housewives. The visual effect of an accurate advertising concept is worth a thousand words.

The use of color in 4POP posters

POP posters have a guiding role in consumer consumption and visually satisfy consumers’ needs for product practicality, aesthetics, emotion, price, etc. . As an important factor in advertising performance, color is closely related to consumers' physiological and psychological reactions. Color affects consumers' consumption emotions and plays a vital role in the sales of goods. Therefore, the image and color of the product should be taken into consideration when making posters. Research shows that color can stimulate people's desire to buy. Taking five categories of products as examples, the impact is: medicines 12.2, food 52, cosmetics 29.3, clothing 38.6 , Machinery 17.2, etc. Even if it is a stroller or a drink, the influence of color accounts for about 1/5 of the selection rate. Therefore, the reasonable and clever use of color can better induce consumption. For example: when summer comes, supermarkets will highlight many cold drinks or popsicles. When drawing posters, you can choose refreshing tones such as cyan, blue, and green, which can make consumers feel cool. Ice cream sales can use orange, yellow, etc. to make consumers want to taste it. Warm colors have a sense of advancement, while cool colors have a sense of retreat. In posters, the eye-catching colors are generally colors with higher purity, and the secondary parts are colors with lower purity. Due to the special properties of color, the same hue can cause both positive and negative effects.

With the development of the times, binary advertising is developing into three-dimensional advertising, and future POP will be more cultural, social, and entertaining. As a "face-to-face" communication method, POP can introduce consumers to products, provide strong development for brands and sales, and also bring employment opportunities to more vocational school students. At the same time, it has gradually become a group of people who are passionate about art. new consumption. Pop poster design concept

POP is the abbreviation of English point of purchase, which means "selling point advertisement". Its main commercial purpose is to stimulate and guide consumption and activate the store atmosphere. Her forms include outdoor signs, display boards, window posters, in-store signboards, price lists, hanging flags, and even three-dimensional cartoon models, etc. Commonly used POP is used for short-term promotions. Its expression is exaggerated, humorous, and has strong colors. It can effectively attract customers' perspectives and arouse their desire to buy. It has been widely used as a low-cost and efficient advertising method. The following are recommended .pop poster design ideas for you.

POP production forms POP production forms include color printing, printing, hand-painting, etc. With the development of computer software technology, its advantages of beauty and efficiency are more fully demonstrated in art design applications. It can even imitate the graffiti effect of hand-drawn artistic glyphs to the fullest, and can receive LOGO pictures and other materials from digital cameras and scanners. . It is especially suitable for fast, efficient and low-cost production of selling points with large demand for POP. POP is mainly used in supermarkets and various types of retail terminal stores. Currently, large supermarkets mostly print into a unified template and then have artists fill in the text content according to the requirements to meet the different usage requirements of the dazzling variety of goods counters. It is mobile It is very sensitive and timely. Therefore, simple hand-painted POP is generally difficult to do and must be produced in batches in a modular manner. Small and medium-sized retail stores and product specialty stores are currently developing towards brand management and chain operations. In terms of product organization structure Many promotion plans and store styles operate in sync with brand operators and manufacturers, but when it comes to the use of POP, many of them still advocate using different copywriting and launching different discount information. Some stores even have "extra large" written with a yellow paper pen. Posters such as "Good News"... This obviously does not adapt to the trend of brand operation. Perhaps brand suppliers should consider more at this point. Characteristics of pop poster design

Hand-painted poster design is generally hand-painted POP poster design, hand-painted POP poster is a form of expression of POP advertising. It uses tools to hand-draw the effect of a poster. Because of its low production cost and simple printing and processing, it is very popular in the market. There are many POP hand-designed works inside and outside supermarkets and commercial stores for display and promotion. The following are recommended pop poster design features for you.

1. Save cost and time

Hand-painted POP poster design is completed by hand drawing using special POP pen materials. It has less consumables and low cost, saves expenses, is quick to make, and saves time. Strong mobility and flexibility. Stimulate consumers' potential purchasing desire. Although manufacturers have used various major communication media to extensively promote their companies or products, sometimes when consumers enter the store, they have forgotten the advertising content of other communication media. At this time, hand-painted POP posters are used to display on-site. It can arouse consumers' subconscious awareness, re-remember the product, and promote purchasing action.

2. It can replace the salesperson

Hand-painted POP posters have the reputation of "silent salesperson" and "the most loyal salesman". They can be used when facing consumers in supermarkets and stores. When there are many products and you have no idea what to do, an attractive hand-painted POP poster placed around the products faithfully and continuously provides consumers with product information to stimulate consumers' impulse to buy.

3. Full of affinity and intimacy

The intimacy expressed by hand-painted POP posters cannot be expressed by other printed matter. Its affinity can best stimulate consumers' potential purchasing desire, make consumers impulse, and bring business opportunities to operators. The contrasting colors, flexible shapes, humorous and exaggerated patterns, and accurate and vivid language of hand-painted POP posters can create a strong hot-selling atmosphere, attract consumers' attention, and lead consumption to promote purchasing impulses.

4. Enhance corporate image

With the increasingly fierce competition in business operations, companies not only pay attention to increasing the visibility of their products, but also pay more attention to the promotion of corporate image. Hand-painted POP posters are like other advertisements. In the sales environment, it can establish and enhance the corporate image, thereby maintaining a good relationship with consumers.

The above are the characteristics of hand-painted poster design. Hand-painted POP posters themselves do not have the same promotional power as TV advertisements, newspapers and other news media, but they have the advantages of low production cost, flexible form, fast communication speed and feedback. The main characteristics of accurate information have become one of the most effective, extensive and practical indispensable means and strategies in today's business competition.

Hand-painted POP advertisements use eye-catching color combinations, flexible layouts, easy-to-read fonts, and humorous and exaggerated illustrations to promote and convey the characteristics of products to consumers. Hand-painted POP is not With the help of any mechanical equipment, you can use special POP writing tools to draw colorful POP posters with rich graphics and text that express promotional intentions.