When the company had its first product, they found a Boston advertising agency to name the new product. The name was changed from the well-known "Minutemen" to "Minute Maid", which reflected the ease and speed with which the product could be made. The new name reflects the convenience and speed with which the product is made.
A few years later, Bing Crosby praised the "fresh-squeezed" taste of this new orange juice on his radio program, and demand for Minute Maid increased dramatically. Florida Foods, Inc. changed its name to Minute Maid, reflecting the success of the valuable "Minute Maid" trademark. By the time Coca-Cola acquired the company in 1960, "Minute Maid" had become the most popular brand on the market. In 1961, MJY invented the "essence recovery" system to better preserve the "freshly squeezed" flavor, and improved refrigeration methods. The freezing method was also improved.
In 1973, Meijuyuan developed and introduced the first ready-to-drink bottle of orange juice, which became the leading innovation in the U.S. market for frozen, ready-to-drink packaged orange juice.
In 1987, Meiyuanyuan introduced ready-to-drink orange juice in plastic bottles, and Meiyuanyuan High Calcium Orange Juice in the same year.
In 1996, the company discovered a way to preserve the freshness of the taste, which led to the launch of a new ready-to-drink package of high-quality, 100% natural orange juice under the "Meiyuyuan" brand.
In 2014, the Minute Maid brand has more than 55 years of experience in the production of professional fruit juices and distributes its products in more than 100 countries worldwide, making it a globally recognized fruit juice brand. As a juice health expert, "American Juice" has always been striving for excellence, carefully selecting the best time to pick the fruit, through the high standards of juice production process, to ensure that the production of high-quality fruit juice products. The global product portfolio of the "Minute Maid" brand is no longer limited to orange juice, but consists of fruit juices, juice drinks and other healthy beverages. In addition, "Meiyuyuan" provides a variety of high-quality juice drinks, including high-quality orange juice with high calcium and rich in vitamin C, vitamin E, zinc; lower alcohol health juice series and Meiyuyuan children's series of juice drinks and so on.