Is it a habit problem or a product problem?
The reporter asked the waiters in several stores about this. One said that handwriting is a habit, another said that if there is a treasure to order food, electronic recipes will not be considered, and another said that electronic recipes are just ordering food, which is useless and troublesome. At first glance, these views are just a matter of habit. People's habits are always difficult to change, but if you think about it carefully, is it that the habits are difficult to change or the products are not good enough?
Manager Wu of a restaurant solved some of my doubts. She said, "We want to achieve the goal of informationization in one step. We have also calculated that in the long run, electronic recipes are more cost-effective than paper recipes, and ordering treasures are not advanced enough. So I've been looking for electronic cookbooks. I visited many companies at first. Now many of them use tablets and IPAD to make electronic recipes. Some of them can only order food, while others can't solve some problems. Also, how about integrating with the kitchen system? Is there no food in the kitchen? Can all electronic recipes be updated by pressing the button? After such screening, look at the beauty of style and design, and finally choose one. "
It turns out that there are still so many doorways, and the homogenization of electronic recipes has become more serious. How to stand out and meet the real needs of customers is a problem that many manufacturers in the market have to face.
Electronic cookbooks ultimately serve management.
The purpose of catering informatization is to improve the efficiency of restaurants, save operating costs and ultimately serve the management of restaurants. If you think that the application of electronic cookbooks in restaurants is to improve quality, save face and do gimmicks, it is really a big mistake. Mr. He Wen, an expert in the industry, hit the nail on the head and pointed out: electronic recipes are a part of the catering management system, and restaurants can operate normally by software systems without electronic recipes; Without software system, electronic cookbooks can only be used as decorations and become tasteless toys to be discarded. Electronic cookbooks should have more entrances, fast ordering and accurate promotion, and should also become a platform for restaurants to interact with customers. At the same time, they must be able to carry out remote maintenance to reduce the later maintenance cost. More importantly, electronic cookbooks should make money for restaurants.
At the same time, the reporter consulted some people in the industry, and they are full of confidence in the future of electronic recipes. Most of them think that electronic recipes can reduce the operating cost of restaurants, improve the service level of restaurants and solve the problem of staff shortage. With the renewal of ideas, the market share of electronic recipes will be greatly improved.
The Future Development of Electronic Cooking Books
In recent years, with the rapid development of Internet, tablet computers and smart phones, the applications of electronic recipes and catering apps are increasing. The reporter saw that some restaurants have made their own apps, and customers can make reservations and order food through their mobile phones. Will this mobile phone order food replace electronic recipes such as IPAD in the future?
On this issue, the reporter contacted Mr. Huang Bin, an expert in catering informatization. He said: This is a false question. For the coke screen, the screen where you can order food can be turned into an electronic menu, whether it is a mobile phone, a tablet or a TV. It's convenient to order food by mobile phone, but the screen is relatively small, so we must consider the customer experience. Mobile phone, tablet and TV have their own advantages, and the future development of electronic cookbooks must be diversified. In addition, from a technical point of view, the C-S architecture will eventually migrate to the B-S architecture. From the perspective of consumption, we must pay attention to the fact that electronic recipes are consumer goods and catering products, and they should be beautiful and easy to use, especially as part of the system. We won the award with the highest customer satisfaction, such as electronic menu. It is the combination of electronic menu, cashier, balance, kitchen management and cost control that has innovated a new generation of catering system.
The catering industry is depressed this year, and it is said that it is entering the era of the least profit in the past decade. How to solve this dilemma, informatization is a good prescription. The informationization of catering has been accelerated, and the future of electronic recipes may be bright.