The founder of Ruixing Coffee is Qian Zhiya, the former COO of Shenzhou Youche Group.

Luck?in?coffee (瑞幸咖啡), headquartered in Xiamen, was founded by Qian Zhiya, the former COO of Shenzhou Youchuan Group, and is China's largest coffee chain brand.

Qian was a founding father of two publicly traded companies, Shenzhou Rent-A-Car and Shenzhou YouCar, and has served as chief operating officer of both companies. After leaving the company, Qian will start a coffee business and create Ruixing Coffee (luck?in?coffee), which is positioned as a high-quality commercial coffee for Chinese people, and will have a grid layout in major cities across the country.

Ruixing Coffee, with the vision of "Starting from coffee, letting Ruixing become a part of people's daily life", is committed to providing customers with high-quality, cost-effective, and convenient products through a new retail model that makes full use of the mobile Internet and big data technology, as well as through in-depth cooperation with top suppliers in various fields. For two consecutive years, Ruixing Coffee's coffee beans have won gold medals at the IIAC International Coffee Tasting Competition.

Coffee

Coffee is a beverage made from roasted and ground coffee beans. As one of the world's three major beverages, it is popular in the world along with cocoa and tea. The coffee tree is a perennial evergreen shrub or small tree of the Rubiaceae family, and the coffee that is consumed daily is made from coffee beans with a variety of different cooking utensils.

Coffee beans are the nuts inside the fruit of the coffee tree, and then roasted in an appropriate way, a standard cup of coffee taste should not be bitter, a qualified barista in the production of coffee will be rigorous in every step of the operation, and finally presented to the guests in the taste of coffee in the taste of different degrees of sweetness, acidity, mellow degree or clean degree.