1987, current chairman Howard? 6? Mr. Schultz bought Starbucks, and since then, he has led the company across several business development milestones. 1In June, 1992, Starbucks successfully went public as the first professional coffee company, which quickly promoted the company's business growth and brand development. At present, the company has more than 65,438+02,000 coffee shops in 37 countries in North America, Latin America, Europe, the Middle East and the Pacific, with more than 65,438+065,438+07,000 employees. For a long time, the company has been committed to providing customers with the best quality coffee and service, creating a unique "Starbucks experience" and making Starbucks stores around the world a warm and comfortable "third living space" outside the workplace and residence. At the same time, the company constantly gives back to the society, improves the environment, and rewards the partners and farmers in the coffee producing areas through various activities that reflect corporate social responsibility. In view of Starbucks' unique corporate culture and philosophy, the company has been rated as "the most respected enterprise" by American Fortune magazine for many years.
Starbucks is optimistic about the huge potential of China market, and is determined to develop in China for a long time and grow together with China's economy. Since 1999 entered China, Starbucks has opened more than 430 stores in Greater China, including Hongkong, Taiwan Province and Macau, of which about 200 are in Chinese mainland. At present, Starbucks is actively expanding the secondary market in Chinese mainland, and is committed to making China the largest international market for Starbucks outside the United States in the near future. In addition, the company adheres to the consistent cultural tradition in the world, actively integrates into the local community and culture in China, and becomes a responsible corporate citizen in China. In September 2005, the company invested 40 million yuan to set up "Starbucks China Education Project", which was specially used to improve the education situation in China, especially to help teachers and students in poverty-stricken areas in the central and western regions. Among them, the first donation has cooperated with China Soong Ching Ling Foundation to carry out the "Western Gardeners Training Program".
At the end of 2005, Starbucks set up its China headquarters in Shanghai, which is mainly responsible for the strategic development, market development and operation of Starbucks in Greater China.