First, the main achievements of this food Expo:
CFOOD20 12 is committed to building the first brand of food exhibition according to the practical and pragmatic purpose. The arranged "four plates" of trade exhibition, technical discussion, industrial forum and humanistic activities are richer in content, more pragmatic in form, more prominent in focus, more obvious in effect, with distinctive characteristics of the times and industry, and all activities have achieved fruitful results.
(1) The scale of the exhibition reached a new high. CFOOD20 12*** has more than 200 booths/kloc-0, with an exhibition area of 35,000 square meters, up by 15.2% and 20% respectively, attracting 2/kloc-from the United States, Japan, South Korea, Germany, Italy, France, Spain and China. The participating products cover the complete industrial chain of the upper, middle and lower reaches of the food industry, and are divided into six categories: food, drinks, dairy products, processing and packaging equipment and additives. * * * Nearly120,000 professional merchants from all over the country and overseas participated in the visit, and the number of visitors to the public exceeded 60,000. According to statistics, the total turnover of this year's Food Expo was 2.23 billion yuan (RMB), up by 20% over the previous one, and more than 200 items were reached/kloc-0.
(2) Supporting activities are booming. In order to better serve exhibitors, the conference specially held, food industry project matchmaking meeting, multinational chain commercial group food procurement ordering meeting, production and marketing matchmaking briefing meeting, cross-strait food cooperation forum, domestic top 100 supermarket chain procurement ordering meeting, trade negotiation activities between Chinese and foreign food suppliers and buyers, signing ceremony of economic and trade cooperation projects between Chinese and foreign food production and marketing enterprises, series of activities to showcase and promote Chinese innovative brand food, high-end food brand tasting meeting, high-tech products, new technologies, The promotion of new materials and other activities, especially the "20 12 High-level Forum on Brand Marketing Strategy in Food Industry", invited the first person in China's industrial added value strategy research, Dr. Han Zhihui, a visiting professor in Peking University and Tsinghua University, and other speakers. The guests gave wonderful speeches on how to market food in the present form. The two forums were packed, and the experts' wonderful speeches aroused a strong audience, which was enthusiastically sought after by the industry and became a rich "spiritual feast" of this conference.
Second, CFOOD20 12 highlights:
(1) The specifications of the exhibition are high, and the government and associations attach importance to it. With the strong support of governments at all levels, relevant industry associations, venues and people in the industry, CFOOD20 12 has been a complete success, and has been praised and affirmed by relevant leaders. Leaders attending the opening ceremony included Dong Fengji, former deputy director of Shandong Provincial People's Congress, Li Jiansheng, inspector of Shandong Provincial Economic and Information Committee, Wang Defu, inspector of Shandong Provincial Department of Commerce, Geng Jianxin, deputy secretary general of Jinan Municipal People's Government, Zhang Jing, vice president of Jinan Council for the Promotion of International Trade, Wang Shimin, director of Shandong Food Industry Office, especially Wang Xiaochang, director of consumer goods industry division of Shandong Economic and Information Committee, and Yan Shichun, president of Jinan Food Industry Association. He Yuanqing, President of Jinan Exhibition Industry Association, Zhang Yan, Director of Jinan Economic and Information Committee, Lu Shixi, President of Jinan Liquor Association, Zeng Xiangkun, President of Italy IWS Company and Senior Manager of Guizhou Maotai Group Operation Company, etc.
(2) Wide radiation range and many exhibitors. More than 800 well-known enterprises from the United States, Japan, South Korea, Germany, Italy, France, Spain and 2/kloc-0 provinces and cities in China participated in the exhibition, with more than 800 booths. Hong Kong, Macao, Taiwan, Luohe and Linyi in the mainland all organized delegations to participate in the exhibition.
(3) Well-known enterprises gather at CFOOD20 12. Food Expo * * * attracted more than 800 exhibitors at home and abroad, including 535 domestic enterprises, 49 exhibitors from Hong Kong, Macao and Taiwan, and 6 enterprises from Korea, the United States, France, Chile, South Africa, Spain, Italy, Moldova and other countries 16, including IWS wine from Italy, Royal Marco wine from Spain, France, moldova wine, South Africa and so on. Domestic exhibitors mainly come from more than ten provinces and cities such as Shandong, Hebei, Henan, Anhui, Fujian, Zhejiang, Heilongjiang, Jilin, Inner Mongolia, Beijing, Sichuan, Shanxi, Shaanxi, Guizhou and Qinghai. Well-known enterprises include Kweichow Moutai Group, Jinan Weierkang Food, Shandong Longda Meat, Lanling Liquor, Dezhou Braised Chicken Group, Cui Hua Group, Huasheng Food Group and Dexinzhai Condiment.
(4) The exhibition has far-reaching significance and great influence. This exhibition is one of the largest professional events in the food industry in China, aiming at promoting the exchange and development of the food industry and providing a good platform for exchange and cooperation for the sugar and liquor commodity industry.
(5) The number of visitors has increased, and the trade atmosphere of the exhibition is strong. This year's exhibition adopts various forms such as domestic and foreign professional magazines, popular newspapers, industry websites and media interviews to publicize the exhibition in an all-round way, and has achieved the expected results. The media attending the meeting included Shandong TV Station, qtv, Qilu Evening News, Jinan TV Station, Shandong Radio Station, Shandong Business Daily, Jinan Times, China Food News, China Food Quality News, China Food Guide, China Food Industry, Food Development, Food Science, Food Industry Technology, Chinese and Foreign Food Industry, Food and Machinery, and Food Industry. Packaging and Food Machinery, International Food Processing and Packaging Business Information, International Food and Beverage Ingredients Business Information, Food Investment Agency Guide, Chinese and Foreign Food and Packaging Machinery, Meat Research, Meat Industry, Beverage Industry, Food and Fermentation Industry, China Light Industry Machinery, International Packaging Business Information and Food Safety and Quality. China dairy, China Dairy Industry, Dairy and Human, New Dairy Weekly, Alibaba.com, Global Exhibition Information Network, HC Food Industry Network, China Food Business Network, China Food Science and Technology Network, China Food Machinery and Equipment Network, Global Food Ingredients Network, China Food Industry Network, China Food Equipment Network, China Food Machinery Trading Network, One Food China Network, First Food Network, etc. China Food Fortune Network, China Food machinery network, China Packaging machinery network, China Food Website Yellow Pages, China Food Industry Consulting Network, China Food Search Network, China Food Yellow Pages Network, Machinery Trading Network, China Code Printing Network, China Packaging Network, China Packaging and Printing Network, China Packaging and Food Machinery Technology Network, National Food Network, China Food Distribution Network, China Food Win-Win Network, China Beverage Network, China Beverage and Food Technology Network, etc. Beverage Machinery Trading Network, China Meat Industry Network, China Meat Industry Network, Meat Processing Technology Network, China Low-temperature Food Network, Inner Mongolia Dairy Network, china dairy Network, China Dairy Association Information Network, China Dairy Online, Dairy China Network, China Dairy Network, China Cheese Network, Inner Mongolia Dairy Information Network, Western Dairy Network, China Dairy Network, etc. In addition, the preview of the audience supporting the exhibition is complete, so that the audience can know about the exhibition, mainstream exhibits and well-known enterprises before visiting, which not only facilitates the audience to visit, but also improves the service level of the exhibition and provides convenient conditions for the trade exchange activities of the exhibition. The increase in the number of overseas buyers shows that the international influence of the exhibition is constantly strengthening. The number of visitors to the exhibition has increased by about 40% compared with the last time.