On the morning of September 23, the 17th China Gaochun Gucheng Lake Crab Festival kicked off in Gaochun Gucheng Lake Water Slow City. This crab festival will last until November, around the crab industry, leisure tourism, business investment, sports and arts four plates, arranged Gaochun parent-child crab tour, crab king and queen competition, Gaochun taste crab feast, the slowest marathon run and a series of activities. Gaochun District Tourism Bureau Director Wang Jianye said, Gaochun District, with the Gucheng Lake crab gold medal and the international slow city characteristics of the business card, to achieve a huge change from obscurity to fame, after years of ecological perseverance and characteristics of the molding to create a national tourism resort as the goal, Gaochun co-ordination of the construction of the east of the "Mountain Slow City", the central "cultural slow city", "cultural slow city". The city has a long history of being a "slow city" and a "slow water city" in the west, and has built a comprehensive tourism pattern of spring flowers, summer water, fall food, and winter health "all year round".
Multiple initiatives to broaden sales channels to welcome the crab sales season
This year's opening ceremony is different from previous years, the scene of Hangzhou, Xi'an, Gaochun, three crab sales scene on the big screen broadcast, panoramic display of the Gucheng Lake crab into the three markets for the logistics and distribution, distribution, trading of spectacular scenes, so that all present! The supply and sales situation of Goodyear Lake crabs, which are widely favored by markets all over the world, has been more intuitively recognized and felt. In recent years, Gaochun Gucheng Lake crabs to change the existing market layout, open up new sales situation, more and more attention to cross-regional linkage direct sales.
In order to meet the upcoming crab sales season, before the opening of the crab festival, the organizing committee of the Gucheng Lake Crab Festival also conducted a special promotion in Xi'an. The Good City Lake crabs landed in Xi'an for direct supply, breaking through the barriers of eating habits between regions. According to Gan Xiaohui, vice mayor of Gaochun District, the daily shipment of crabs to the Xi'an market during the peak period has reached 15,000 pounds, and its popularity is evident. This not only objectively affects the dietary structure of local residents, but also marks the successful development of the new market in northwest China for the Goodyear Lake crabs.
In order to further broaden the sales channels, to ensure that the Gucheng Lake crab in the peak season supply and marketing channels, Gaochun Supply and Marketing Federation and the Commerce Bureau and other relevant departments to organize the local crab marketing associations, distribution of large-scale crab marketing associations, distribution of large-scale docking with the key cities of Suzhou, Wuxi and Changzhou crab marketing associations, distribution of large-scale, in order to expand the scale of sales of crabs. In order to maximize the freshness of the "Good City Lake" crabs and the speed of logistics and distribution, the relevant departments also actively promote the cooperation between "Nanjing Pavilion" and "SF Express", and launched the first direct cold chain distribution from Nanjing to Shenzhen. To shenzhen first cold chain direct distribution line. At the same time, but also with Suning E-shop, Jingdong Mall, Amazon and other e-commerce platforms to launch the crab festival information, and actively broaden the online sales channels, in order to further enhance the visibility and influence of the Gucheng Lake crab brand.
Investment promotion will be merchants gathered major projects focused on signing
Annual crab festival, not only is an appreciation of the crab event, but also Gaochun investment promotion of an important opportunity. Before the opening ceremony of this year's Crab Festival, Gaochun District Business Bureau in Shanghai for the investment environment promotion, focusing on the launch of eight investment projects. In addition, the afternoon of the opening ceremony, held in Gaochun Wujiazui Hotel, Gaochun Gucheng Lake Crab Festival Investment Environment Promotion and Signing of Major Projects. According to the Gaochun District Business Bureau responsible person introduced: "the seventeenth China Gaochun - Good City Lake Crab Festival opening ceremony gathered merchants, the number of nearly two hundred people, the afternoon signing of the project * * * there are 26, of which there are two foreign-funded projects, 24 domestic investment, a total investment amount of 23.96 billion yuan."
It is reported that the entire crab festival period, in addition to this signing and Shanghai promotion, there are Shenzhen, Beijing's special investment meeting. Investment promotion will be through the TV promos, graphics, PPT and other forms, focusing on the promotion of Gaochun location and transportation, ecological characteristics, cultural heritage, industrial support, industrial policy and other investment environment and characteristics of the town project, and project signing, test this year, "attracting investment and project construction year," the results of the activities of the attraction of investment.