As a cake shop, you must have a good plan in advance so that you can build your own store. The following is the "DIY Cake Shop Business Plan Sample 2020" compiled by me for everyone. It is for reference only. You are welcome to read it. DIY cake shop business plan sample 2020 (1)

1. Overview of the cake shop

1. Our shop belongs to the catering service industry, and its name is "Maggie Afternoon Tea". It is an individual Sole proprietorship. It mainly provides people with desserts such as cakes, bread, ice cream and drinks.

2. Our store plans to open in a community trade street. It will be a mid-range cake shop in the initial stage. In the future, it plans to gradually develop into a cake chain store like Andrewson's and Chaoyangfang.

3. Our store requires 95,000 yuan in start-up capital.

2. Business objectives

Due to its geographical location on the trade street, the customer base is relatively abundant, but there are also many competitors, especially since our store has just opened. If you want to open up the market, you must We will work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a firm foothold on the commercial street and recover the capital within one year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, break out among many cake brands, and become a famous brand in the cake market.

3. Market Analysis

1. Customer source: Our store’s target customers are: general consumers who go to the Commercial Street for shopping and entertainment, accounting for about 50%; students from nearby schools and store workers Employees and community residents account for about 50%. The number of customers is sufficient and the consumption level is medium to low.

2. Competitors: According to the survey results, we learned that there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Andrewson, Chaoyangfang, Hongye, and Anqier. So the competition is huge.

4. Business plan

1. First, go to several nearby cake shops to "gather information" and find out the cost prices of cakes of different types and sizes. Understand the business philosophy and "little tricks" of various cake shops.

2. After raising the funds for the opening, we started to "poach" from major cake shops. Don't dig "blatantly". You have to take advantage of the time when there are few people in the store to sneak over and discuss with the store master. Or recruit a pastry chef. Opening a cake shop chef is very important, so you should consider it carefully.

3. It is understood that a set of consumption rates has been found: "Customers will never have the cheapest price. If you can lower a few yuan today, tomorrow there may be competitors competing with you for orders at a lower price. ” From this, I realized that there is a certain competition strategy in the product market: “Price reduction promotion is not a long-term business strategy. Only by using the best materials to make the highest quality cakes can we attract and retain customers.”

4. Cake shops are mainly for the public, so the prices are not too high and are in the low-to-medium price range.

5. You can print some advertising flyers and distribute them in the form of coupons to achieve the advertising effect

6. The cake shop can open a special leisure area and set up many unique styles. Seats. Customers can buy some snacks and enjoy them while sitting in the cake shop, which further strengthens the leisure function of the cake shop. DIY Cake Shop Business Plan Sample 2020 (2)

1. Project Introduction

Background: China's current economic development is rapid, and the improvement of living standards has made people have a taste for delicious bread. With strong interest, bakeries are blooming all over the country, and many chain brands have appeared in the bakery field. Although competition is fierce, ordinary bakeries still have many weaknesses and defects, which gives us the opportunity to occupy the market.

Prospects: Although there are many bakeries in various places, compared with developed countries, we still have a long way to go, and the baking market still has room for long-term and sustained growth. Moreover, the customer base of bread is almost suitable for all ages, everyone loves it, and the market is huge.

2. Main products

Bread, egg tarts, frozen products (mousse), moon cakes, Western cakes, and birthday cakes.

3. Service plan

1. Safety. In the food field, safety issues are the most relevant topic for everyone, so we will definitely use the safest and healthiest ingredients.

2. Convenience. We must improve our services and processes according to customer needs and strive to make as many customers as possible comfortable.

3. Respect, for customers, no matter who they are, we must respect them, let customers feel that we value them, and enhance their sense of trust.

4. Innovation. Today, as people’s tastes and demands are getting higher and higher, failure to innovate means being eliminated by the market. Therefore, we work with scientific research institutions to continuously develop new products and flavors to meet customer requirements. .

IV. Competitive analysis

(1) Shortcomings of bakeries in the current market

1. Except for some big brand bakeries, most other small bakeries The bakery is not clean and hygienic enough. Many breads are placed outside in the open air, and neither the walls nor the floor in the store are very clean, which can easily offend customers.

2. The safety of raw materials is difficult to guarantee. Most bakeries do not have their own raw material base or reliable food suppliers, so the safety of raw materials is difficult to guarantee.

3. The product types are single and the taste is monotonous.

4. Insufficient advertising and low customer awareness.

5. Lack of DIY products and low customer participation, making it difficult to adapt to the hot DIY market.

6. Lack of specialty products.

(2) Our advantages

1. The warm and atmospheric store decoration, bright windows and showcases make customers feel natural and warm, and the walls are covered with wallpaper and DIY stickers. So it's clean and fun, and we make our customers feel like home, whether it's decoration or service.

2. We plan to work with others to ensure the safety and channel supply of the more important raw materials.

3. Cooperating with scientific research institutions and many units, we can develop different single products with many flavors to meet the needs of different customers, and launch our own unique flagship products.

4. Cooperate with various local organizations and units to carry out DIY activities, allowing customers to participate in the process of making bread and snacks, which not only promotes themselves, but also makes customers feel happy. Improved brand awareness.

(3) DIY

Couples: *** The sweetness of making together and sharing the happiness together.

Family: Cultivate children's hands-on ability, enjoy the fun of making together, and promote emotional communication between family members.

Housewife: Spend free time, learn making skills, enjoy making cakes by yourself, have high requirements for the appearance and taste of desserts, and are curious about DIY special services.

Others: Make cakes with your own hands and give them to others to show your love.

5. Marketing strategy

1. Price strategy: Calculate the cost of the product and set reasonable prices.

2. Product strategy: Innovate and develop products such as low-fat bread, nutritious bread, and low-sugar bread according to the needs of different consumers to meet the needs of different tastes and different groups of consumers.

3. Packaging strategy: focus on fresh style to give buyers a good purchasing experience.

4. Promotion strategy: Carry out promotional activities during holidays and other store celebrations to increase the store’s visibility and reputation.

5. Takeaway strategy: free delivery within 3 kilometers, and at the same time cooperate with units or organizations to develop consignees.

6. Membership strategy: Enable a membership card system, members have discounts, and giving members a small discount will make customers feel sweet, increase purchase rates, and increase brand awareness.

6. Features of our store

DIY brings novel entertainment and leisure methods to families, provides a warm and romantic environment for couples, and improves the taste of life.

DIY service process:

Customers need to make an appointment in advance and go to the DIY area in the store within the agreed date. Under the guidance of a clerk, customers can choose the shape and size of the cake embryo according to their own needs. , then do it yourself, choose ingredients such as cream or fruit, use your imagination, make the cake look like you want, and then package it in the store to take away. In this way, it satisfies the customer's gift-giving form, and the most important thing is to express their feelings and kill two birds with one stone.

7. Investment and income analysis

Capital requirements:

1. Store rent: 30,000/year (30 square meters) near xx Central Primary School.

2. Decoration: 10,000.

3. Equipment: 20,000.

4. Certificates and licenses: about 2,000.

5. Salary: 1 store manager 30,000 yuan per year; 3 clerks 60,000 yuan per year, totaling 90,000 yuan per year.

Decoration and equipment are one-time investments, so they are not included in the annual cost. It is roughly estimated that the annual fixed cost is about 120,000.

Income analysis:

Average daily sales are about 500, monthly sales are 30,000, and annual sales are 180,000.

(The above data are historical data, with slight deviations due to time, geographical environment and other factors)

8. Risks and preventive measures

Risk:

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1. Competitors have been in business for many years and have a certain fixed consumer group.

2. Cakes and other products are high in calories, which conflicts with the aesthetic concepts of women who are currently trying to lose weight.

3. Although economic development has increased people’s demand for bread, other foods are also developing continuously, and there are more popular choices.

4. The new store has just opened and the brand awareness is not high.

Preventive measures:

1. Regarding the problems of competitors, I believe that our store will be able to win the favor of consumers with reasonable prices and better services. Coupled with our activities support is enough to win more customers.

2. For female beauty lovers, we have developed low-fat bread and other products; for customers who want health, we have developed nutritious bread; for the elderly, we have developed low-sugar bread. For different customer groups, we have developed and launched many single products to try our best to meet the needs of different consumers.

3. Although people have more and more choices when buying food, the importance of bread remains unabated, and we have developed functional foods such as breakfast bread and afternoon tea meals to serve as many people as possible Let our bread and desserts enter people's daily lives and become an indispensable part of them.

4. New store opening preparations such as DIY cake contest; DIY chocolate puzzle; new store opening promotions, etc. I believe that as the intensity of the activities increases, our brand influence will increase. DIY Cake Shop Business Plan Sample 2020 (3)

1. Market Analysis

Fresh food is the favorite of modern people. To open a sweet cake shop, the investment is not high and the operation is Simple, small footprint, very suitable for small business operators. As long as your cakes and desserts taste fresh and unique, and the price can gain a trustworthy reputation, it will be easy to attract consumers from all walks of life. So how much investment does it take to open a cake shop and what should you pay attention to?

In the process of cake consumption, customers will have a "first impression" mentality. If you feel that the products of this cake shop are good after your first purchase, you will identify this shop. Therefore, for a newly opened cake shop, it is necessary to retain customers. Pay special attention to the fact that people nowadays are pursuing health and do not like high-calorie foods.

Therefore, creating a healthy cake concept will increase its appeal to customers. We can indicate the ingredients, production date, and health benefits on each cake or bread.

2. Equipment investment

The simulation plan takes a small store of about 10 square meters as an example. It takes about 95,000 yuan to start up.

1. The rent is 5,000 yuan

2. The facade decoration is about 2,000 yuan (including store decoration and light boxes)

3. The investment in shelves and sales counters is about 1,500 yuan

4. Uniform clothing for employees (2 people) costs 500 yuan

5. The largest investment in machinery and equipment: 80,000 yuan (including a full set of equipment for making cakes)

3. Initial purchase payment

1. Flour, butter and other raw materials, about 6,000 yuan.

2. When purchasing equipment, pay special attention to quality because it will be used for a long time. You can buy a CD to teach yourself how to make cakes, which can save a lot of costs. Currently on the market, the "Complete Set of Cake Making Teaching CDs" generally has 17 discs containing 70 project techniques and costs 200 yuan per set.

IV. Estimation of economic benefits

1. Monthly sales (average): 21,000 yuan. According to the evaluation of relevant insiders, after the operation of such a small cake shop gets on the right track, every day Monthly sales can reach 21,000 yuan.

2. Monthly expenditure: 14,033 yuan Rent: The best location is in residential areas with dense residents, community commercial streets, and areas close to children (such as near kindergartens or playgrounds), about 5,000 yuan .

3. Cost of goods: around 30, about 5,000 yuan. Staff salary: A shop of 10 square meters requires 1 cake chef and 1 waiter, with a total salary of 2,000 yuan.

4. Water, electricity and other miscellaneous expenses: 700 yuan Equipment depreciation: calculated based on 5 years, 1,333 yuan per month

5. Monthly profit: about 6,967 yuan. According to this estimate, about one year The investment can be recovered. Diy Cake Shop Business Plan Sample 2020 (4)

1. Project Background

With the continuous improvement of national living standards and the accelerating pace of life, citizens tend to like Buying mature food on the street, bread is not only convenient, bakeries are also compatible with the combination of Chinese and Western eating habits, so they are more popular with the public, whether they come to the supermarket or go to the pedestrian street, or in the streets, alleys, residential areas and farmers' markets, You can feel the irresistible aroma of baking blowing in the wind.

Bakeries are welcomed by many citizens because of their convenience, speed and freshness. In recent years, more and more bakeries have mushroomed in major, medium and small cities, and have become a beautiful scenery in the city. While the number of bakeries continues to rise, the quality of some bakeries cannot be guaranteed. The first purpose of a bakery is to ensure that the bread is of high quality and fresh, and the taste is as consistent as possible with the public's taste.

2. Feasibility analysis

1. Disadvantages

There are several bakeries in prosperous areas such as surrounding areas, residential areas, and city centers, and they are clearly branded. , chain trend and strong competitiveness.

It is still in its early stages. The bread making technology is not exquisite enough and there are financial problems, so large-scale publicity cannot be carried out.

Store manager’s marketing management ability (I am a student, so I may be lacking in this aspect)

2. Advantages

I am a student, and in terms of student preferences Can it greatly meet the requirements of the majority of students?

Be able to have a relatively stable customer base within a certain period of time

Use the after-school time to personally understand the types of bread and pastries that customers like, the number of customers, the one-time purchasing power of customers, and the main customer categories (Women/Students, Age Group).

3. Sales hours, promotion methods, services, etc.

Time: The bakery business hours are from 6 am to 12 pm; there are usually 1-2 salespersons and 1 chef , divided into two shifts, morning and evening. The baker needs to make two batches of bread in the morning and afternoon to ensure the freshness of the bread.

Promotion method: When a new store opens, it can attract a group of customers first at a lower price (about 20% off the original price)

For customers who exceed a certain amount at one time, it can be permanently discounted 15% off (membership system), you can bundle sales and sell different types together.

Service: Try your best to put the customer first, try to meet the customer's requirements, listen to the customer's opinions to improve the service method, etc.

4. The purpose and goals of the store

We provide consumers with fresh and delicious bread. The color and aroma are the most important factors for customers to choose a bakery. We put "freshly baked" and "delicious taste" in the first and second place. The quality of the taste is directly related to the bread. Determine the number of future customers.

Hygienic conditions are also an important consideration for consumers when making purchases. Taste is crucial to attracting "repeat customers", and hygienic conditions are a prerequisite. Good hygienic conditions make customers feel comfortable and improve their perception of the store. of positive reviews.

My goal is to earn back my capital while I am in school, and to have a good reputation and a stable customer base, of which a certain proportion will be repeat customers.

5. Business environment and customer analysis

1. Store address

The location of the bakery is very important. With a good location, the bakery will be successful. Half done.

Unlike some shops, not all downtown areas are suitable for opening bakeries. Customers in the downtown area go there mostly to buy clothes and other products, and rarely choose to eat there. Sometimes they only find a place to drink water and take a rest when they are tired from walking. Consumers will choose the nearest place to buy, so it is generally believed that the ideal bakery should be opened at the entrance and exit of a large residential area, near the vegetable market, next to the bus station, etc., and there should also be a group with a certain spending power.

According to custom, people generally choose bakeries nearby to eat, and rarely go to bakeries in distant places. Therefore, ideal bakeries should be opened at the entrances and exits of large residential areas, near vegetable markets, Next to the bus station and other places, in short, in a place with a strong sense of life.

2. Analysis of customer consumption behavior:

Eating habits of the target consumer group: The target consumer group is a group with a certain spending power, mainly women, students and children; she (he) ) people’s habit is to eat Western-style pastries as breakfast or late-night snacks, daily snacks, birthday cakes, etc.

Currently popular products: egg tarts, pineapple buns, art cakes, snow-skin mooncakes, etc.

Consumption characteristics:

Color, aroma and taste are the most important factors for customers to choose a bakery. Whether it is "freshly baked" and "whether it tastes delicious" are the first and second. Price and packaging are not too important;

Taste and hygiene are also important considerations for consumers when making purchases. Hygiene is the prerequisite, and taste is crucial to attracting "repeat customers";

Pay attention to convenience and speed; when there is little difference in taste and hygiene, consumers will choose the nearest place to buy; therefore, ideal bakeries should be opened at the entrances and exits of large residential areas, near vegetable markets, and in public places *Beside the bus station and other places, in short, in places with a strong sense of life;

Advocate well-known brands; more than 60% of people prefer well-known chain bakeries when buying bread and pastries, and department store bakery counters, super The market share of markets and warehouse-style shopping malls is not large, and it is difficult for them to occupy more than 30% of the market in total;

Picky about hygiene conditions; the hygiene conditions of stores and salespersons are currently a common dissatisfaction among consumers;

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Curious and affordable; numerous varieties, colors, and product special prices are always the magic weapon to attract consumers.

Factors affecting purchase: freshness (shelf life), taste, location, brand, hygiene, promotion, price, etc. are the important factors in descending order.

6. Fund budget

Generally, excluding rent, a store of 30 to 50 square meters requires about 50,000 yuan in funds.

Including:

The investment in equipment such as ovens, proofing boxes, refrigerators, large and small mixers, operating tables, etc. is about 10,000 yuan (the equipment is mainly second-hand goods). It costs about 2,000 yuan to invest in tools such as baking pans, various molds, and knives. Shelves and display cabinets are about 5,000 yuan; the remaining raw materials, working capital for business licenses, etc. are about 10,000 yuan. Working capital (at least 30% of the total investment in store rent (8% to 17% of the predicted monthly turnover is recommended), store type (depending on the nature of the business), lease period (usually 3 to 10 years is best), decoration space dynamics Line design (depending on budget, product category and store style)

Equipment

1. Oven, proofing box, refrigerator, large and small mixers, operating table, cashier, Various molds, knives, raw materials

2. Employees: 1-2 salespersons (I can work part-time) cost about 3,000 yuan (divided into morning and evening shifts)

3. Pastry chef The name requirement is about 3,000 yuan

7. Things to note

1. Bakery is an industry with high customer loyalty. Therefore, you must ensure product quality from the moment you open your business.

2. Nowadays, the state’s supervision of the food industry is getting tighter. There is news that bakeries will implement a QS system for filling people. If your store does not meet the QS requirements for area, etc. However, I personally estimate that this is not achievable in the short term (temporarily omitted).

Third, taste and hygiene are also important when consumers make purchases. Factors to consider, hygiene is the prerequisite, and taste is crucial to attracting "repeat customers"

4. Factors affecting purchase: freshness (shelf life), taste, location, brand, hygiene, promotion, price, etc. Decreasing order of important factors.

5. Evaluate daily production capacity: how much can be produced in a day and how many products can be made.