Chery Family Banquet New Year Exchange Meeting
With the development of science and technology, Chery will create a new historical speed in 2022.
On behalf of Chery, Mr. Gao Fei, deputy general manager of Chery Automobile Marketing Company, expressed heartfelt thanks to the media "family members" who have always supported and paid attention to Chery's development, and together with everyone, reviewed the brilliant performance of Chery in 2022:
Looking back on the journey, 2022 is an extraordinary year for Chery, and it is also a milestone year. In the face of the changing automobile market, Chery rose against the trend and showed strong development resilience. In 2022, Chery broke through one million sales in only 10 month, and the cumulative sales volume for the whole year reached1232,727 vehicles, up 28.2% year-on-year, setting the best level in history and refreshing the "Chery speed" again; Chery has always attached importance to R&D and innovation, with innovation as the first driving force, and issued the "Eta Ursae Majoris 2025" strategy to continuously enhance the leading edge of "Technology Chery" and accelerate the transformation to a global technology company. At the same time, under the "big single product strategy", we will consolidate the dual product line of SUV+ cars and accelerate the diversified layout of products.
2022 has passed, and this year is the highlight year of Chery. Mr. Gao Fei, deputy general manager of Chery Automobile Marketing Company, said that the "science man" finally turned around. And strive to put on a new label-a general student who clearly observes human nature and user needs. In 2022, which is full of challenges, Chery Automobile climbed against the trend and ushered in its best self in all aspects. Among them, "the annual operating income exceeded the 200 billion yuan mark for the first time"; "The annual sales volume has exceeded10 million for the first time"; "The annual sales volume of new energy exceeds 200,000 vehicles for the first time"; "The annual export exceeded 450,000 vehicles for the first time", ranking first in China brand passenger cars for 20 consecutive years. This steady and increasing "answer sheet" benefits from Chery's strategic determination and patience in consolidating the system strength and adhering to high-quality development over the years. Strengthen the international and domestic double cycle, so as to achieve cross-border integration and iterative innovation, achieve rapid sales growth in the breakthrough of change, and lead the brand to change upwards.
Facing 2023, which is full of turning points and opportunities, Mr. Gao Fei said that not only should we rely on the solid system foundation laid in these years, but also the wave of hybrid cars that will be launched in the future, and through a series of innovative breakthroughs, we will quickly seize the technical commanding heights of the new track, and constantly create more competitive products in the market to form a leading edge, and continue to attack the city and reach a leading position in the field of hybrid cars. "All-round students" will continue to go to Do not forget your initiative mind in 2023, and continue to make progress, break through to the new and fuse to the far with the power of butterfly innovation.
Gao Fei, Deputy General Manager of Chery Automobile Marketing Company
Breakthrough to the new, four major brands to create new life
Standing at a brand-new starting point in 2023, Chery Automobile will change with innovation, polish the golden signboard of "Technology Chery", and achieve greater goals and greater transformation.
In 2023, in terms of technology, Chery will release the third-generation super electric hybrid Mars architecture super platform and the fifth-generation engine technology, continuously strengthen the four major technical fields, and consolidate the leading impression of Chery Technology. In terms of products, three heavy products, Arrizo 8 2.0TGDI, Tiggo 9 and TJ- 1, were newly released, which consolidated the three product series of Tiggo, Arrizo and Xinchao, and realized the comprehensive electric hybrid of the models. In terms of marketing, Chery will focus on digital, new media, user operation and other multi-dimensional efforts to build a "most understanding" customer needs, "closest" customer marketing, "most pleasant" customer experience of the three most marketing systems. Based on "advanced brand and technological innovation", through "product innovation and marketing innovation", we will create a rational and emotional image of "general practitioner" and enter a new journey of transformation and upgrading from "technical Chery" to "technical Chery".
As "the jewel in Chery's crown", Xingtu Automobile will lead Chery Group to speed up the reform and make an upward breakthrough, and create a "Xingtu Engine" for the overall brand of the Group. In 2023, Starway will continue to make steady progress along the route of high technology, high brand, high service, high crowd and high overseas, and achieve the goal of fully landing in 2023, fully implement the strategic layout of Starway, and realize the beautiful vision of Starway wherever it goes.
The year 2022 is a year in which Chery New Energy continues to insist on facing users directly and deeply cultivating boutique cars, and it is also a crucial year to gain users' recognition of products. In 2023, Chery New Energy will continue to focus on the needs of users, further upgrade and expand the product sequence, and provide users with more diversity with brand-new products and brand-new models.
In 2022, Jietu Automobile continued to go forward and pursued, and completed the annual sales of180,000+vehicles. The concept of "travel+"was deeply rooted in people's hearts, providing users with poetry and distant yearning. In 2023, Jietu will achieve the goal of annual sales of 300,000 vehicles through the multi-dimensional drive of products, new media and ecology, build a "Travel+"travel eco-leader brand, and enter the first echelon of independent brands.
Go hand in hand with your novelty.
Building a dream is more than just a journey. This Spring Festival exchange meeting is a gathering banquet, and it is also a reunion banquet created by Chery and media representatives. In addition to the wonderful entertainment programs, media representatives in South China also talked about the connection with Chery in detail, shared the joy of Chery's good achievements in 2022, and actively expressed their good wishes for Chery's future development.
Chery Family Banquet New Year Exchange Meeting Event Site
Heart-to-heart communication builds deep feelings. This different family banquet makes people taste different Chery "taste", which also means that Chery will continue to innovate, break through and fuse with the power of butterfly innovation in the future. In 2023, Chery will continue to go hand in hand with its media colleagues, lead the development of the industry with sufficient technical precipitation, perfect product planning, accurate decision-making courage and strategic vision, and show more surging Chinese strength and deeper China wisdom to the global automobile industry.
This article is from Wanxia, Checheng, Shenzhen, the author of Easy Car Number. The copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with car change.