Jewelry Sales Plan Template 1
1. As an excellent jewelry shopping guide, you should know many jewelry brands on the market and be sharp-eyed and sweet-mouthed. People's weakness is that they like to hear good words, so you should take the initiative to discover the advantages of customers and praise them and their companions in time.
2, to understand that you are selling luxury goods, not ordinary consumables, so you should have strong observation ability and good communication skills, be able to praise customers at the right time and take the initiative to find topics to build a bridge of communication with customers.
3. The most taboo for salespeople is to be firm in words, and always leave a way out for themselves. For example, when customers choose accessories, they should tell you the advantages of the two accessories in detail and guide customers to choose.
4. broaden your horizons and understand the price, origin, characteristics and types of jewelry currently on the market. For example, the seven treasures of Buddhism: dragonfly, agate, coral, amber, crystal, pearl and musk; Crystal types: white crystal, pink crystal, topaz, tea crystal, amethyst, amethyst, various lecherous, etc. Only by understanding this can you interact with customers who wear this kind of jewelry.
5. When you meet a customer with a big order, the shopping guide will be happy from the heart, because there are many commissions, and even some shopping guides will secretly calculate how much money they can get, which may lead to running orders. (Example: A customer came to an optical shop and had a good communication with the salesman. He bought a pair of sunglasses at a price of 15000. When the customer went out, he turned around and found that the salesman was pointing at him and laughing. As a result, it is conceivable that the glasses were returned. ) when you take a big order, it is good for two people to take it. It is inevitable that some employees will take a curious look or say a few words and leave.
6. Ask colleagues questions you don't understand. If you can't find the answer, the best way is to ask your competitors. And ask a few more questions and share them with your family after synthesis.
Jewelry Sales Plan Template 2
I. Market development
Be innovative and realistic, and explore the domestic market. On the basis of last year, Shanghai companies have a deeper understanding of the domestic market. Products need the market, and the market needs more suitable products (including product quality, appearance and suitable packaging). Therefore, according to the characteristics of the domestic market, Shanghai Company specially hired people to design the sales image for the company, so as to improve the unified image of a company in the China market. With high-quality products, it has laid a stable foundation for further enhancing the popularity of Shengtian Company in China.
At the same time, the establishment of a sound sales network system has laid a sales point for XXX to explore the China market. Shanghai Company plans to recruit 7-8 salesmen in early March, fully training business knowledge and focusing on market development, and instilling the concept of Sheng Tian's implementation.
Second, the annual target
1. The annual sales revenue is RMB. Profit: _ _ ten thousand yuan;
2. The domestic market share of products in the same industry is greater than10%;
3. The management expenses decreased synchronously10%;
4. Set up a product development department to complete the development tasks assigned by the head office;
5. Actively cooperate with the head office to do a good job in matters related to Shanghai Development Zone and other matters assigned by the head office.
Third, the implementation requirements
The refinement and standardization of the sales market is conducive to operation. According to the total sales target of 25 million yuan, define indicators by region, clarify responsibilities, and link implementation with people and performance.
1. Divide sales areas. The country is divided into 7-8 regions, and each region issues indicators, which are linked to performance through assessment, with clear rewards and punishments;
2. According to the distribution of sales network, it is required to vigorously promote the agent system and strive to open up 15-20 sales agents in provincial capitals during the year;
3. Sales expenses and travel expenses shall be subject to the sales contract responsibility system;
4. Set up product development R&D department, and strive to initially form new product development capability in the second half of the year on the basis of introducing 3-5 technical developers in the first half of the year, and complete the number of task plans issued by the Head Office;
5. Strengthen internal management and improve economic benefits;
① Financial cost of sales: Accounting is the key to the domestic market. The purchase, sale and storage should be clear, reflected in the monthly report and assessed quarterly, and strive to achieve the annual sales target of 25 million and reduce the cost by 5%;
(2) Human resource management: according to the requirements of the head office and the actual work of the Shanghai company, we will provide corresponding personnel for each position. Assess with scientific incentive mechanism, give full play to people's talents, love their jobs and be dedicated, and each employee reflects his personal value with his performance;
③ Product development cost management.
The company still has a lot of work to do and a lot of things to implement. To this end, we should closely focus on the work points of the head office and combine the actual situation of the company to assume due responsibilities in 20__ years and make due contributions to the realization of the strategic objectives of the head office.
Jewelry Sales Plan Template 3
First of all, in personnel management
Recruitment and training management. Recruit personnel according to the development needs of the company and departments, do a good job in pre-job training, do a good job in personnel recruitment, and do a good job in employee career planning.
2. Performance attendance management. According to the division of work of various departments and posts, organize the formulation of job descriptions for each post, and clarify the work content, the working relationship between superiors and subordinates, authority and responsibility.
3. Process management of office meetings. Establish and improve the existing morning meeting system, focusing on standardizing the work flow construction.
Second, the production and operation work
1, under the condition of ensuring the production target, complete the specific tasks assigned by the company in increment.
2, strengthen the supervision of production safety.
3. Organize staff training and study regularly.
4. Update the company's equipment and provide perfect sales service.
Third, the specific tasks of jewelry sales
1. Analyze the market and assign jobs. In order to maintain the maintenance of old customers and develop new customers, the company should start to develop in Hangzhou and establish a market with divergent structure.
2, team building and organization to establish a familiar with the business, relatively stable sales team.
3. Improve the marketing system and establish a clear business management system. The purpose of a complete sales management system is to fully arouse the enthusiasm of sales staff, make them have a high sense of responsibility for their work, and strive to improve their sense of ownership.
4. Train sales staff to find problems, analyze problems and solve problems in their work.
5. Sales target. This year's sales target is to basically achieve monthly sales of _ _ ten thousand yuan.
Jewelry Sales Plan Template 4
First, the sales concept:
When counter salespeople face potential customers, every salesperson should do the following:
1. Smile. 2. The instrument is clean and tidy. 3. Pay attention to each other. 4. The added value of recommended goods. 5. Demand the most fashionable and concerned topics of consumers to attract consumers.
Second, understand the characteristics of goods:
As a salesperson, the purpose of understanding the basic knowledge of goods is to help build customers' confidence in buying and promote sales. 1. Explain to customers the value of jewelry and jade and the safety of the first package recycling in the world based on the quality of goods. 2. Explain the special features of goods to customers.
Third, know your customers.
1. The main obstacle for customers to buy (1) is the lack of confidence in jewelry. (2) Lack of confidence in jewelers.
2. Customer type: Knowing what kind of customers are is the basis of doing business with customers. To understand customers, we can start from these aspects: (1) Observe carefully; (2) Speaking and listening.
3. Customers' purchasing motivation.
4. The customer's purchase process: (1) generates desire. (2) Collect information. (3) choose goods. (4) purchase decision. (5) Post-purchase evaluation.
Fourth, common sales terms.
As employees of jewelry stores, using professional and standardized sales expressions can not only establish brand image, but also build customers' purchasing confidence. Therefore, every shop assistant is required to use common expressions:
1. Greetings when customers enter the store: "Hello!" Good morning. Welcome to visit. what can I do for you? what can I do for you? "Please have a look. A moment, please. Sorry to have kept you waiting. Welcome to visit next time. Goodbye.
2. Professional terms when displaying goods
(1) Introduce jewelry terminology: ABC goods, etc. Who will add value?
(2) Sales terms that encourage customers to try them on. A. This Yu Pei is a natural A product, and this price is particularly suitable; B: These are the new styles in our shop. Please have a look. These models are classic newlyweds. You can try. D. this style suits you very well; You have good taste. This is the most popular style this season. it wont hurt you to try it There are hundreds of styles in our shop. As long as you choose patiently, there is always one that suits you.
3. Polite expressions on the counter
(1) This is a beautiful gift. Let me wrap it for you.
(2) Here is your invoice, please keep it;
(3) How much to charge and how much to change? Thank you.
4. Polite expressions when customers leave
(1) Unfortunately, there is no product you are satisfied with this time. Please come again next time.
(2) We will call you as soon as the new goods arrive (after changing the ring);
(3) Here's a brochure about jewelry knowledge and jewelry maintenance for you.
Verb (abbreviation for verb) services sold in China.
1. Customer entering the store: No matter what job you have, you should put it down. Smiling, cordial greetings: "Hello (good morning, good noon, good afternoon, good evening …) What do you choose?" Please pick whatever you like and try it on. "
2. When the customer shows interest, be familiar with the goods and immediately take out the goods that the customer is interested in. The performance is as follows: a. Suddenly stop when walking; B keep your eyes on one; C. ask about a new model or a certain model.
Show suggestions
(1) handle with care: it can show the preciousness and quality of the shopping guide, and also let customers pay attention when trying on it;
(2) Observing customers: the colors and dress habits of face, hands and skin are helpful to introduce styles to customers and show the professionalism of shopping guide;
(3) The recommendation should be based on the styles that customers like, and the customer's wishes cannot be forcibly changed, which may easily lead to the failure of the transaction. We can put forward some views and opinions in the sales process.
Jewelry Sales Plan Template 5
First, the sales target.
The sales task assigned by the superior is _ _ million, the sales target is _ _ million, and it is _ _ million every quarter.
Second, the plan
1. Make an annual jewelry sales plan at the beginning of the year.
2. Make a monthly jewelry sales plan at the beginning of each month.
Third, customer classification.
According to each customer received, the existing customers are divided into three categories: A-type customers, B-type customers and C-type customers, and the customers at all levels are comprehensively analyzed. Be different customers and take different services. Impulse, satisfaction.
Fourth, the implementation measures
1. Be familiar with the new rules and regulations and business development of jewelry stores. Jewelry stores are also constantly reforming and establishing new systems, especially in business. As the manager of a jewelry store, you must set an example and do your best to carry out business while observing the rules of jewelry stores.
2. Make a study plan. Learning is very important for business people, because it is directly related to the pace of a business person advancing with the times and the vitality of business. Adjust your learning direction according to your needs and replenish new energy. Professional knowledge and management ability are all things I want to master. Know yourself and know yourself, and you will win every battle.
3. On the customer side, strengthen information exchange with customers, increase feelings, and insist on contacting Class A customers once a week, Class B customers once every half month, and Class C customers once a month. Always keep in touch with customers who have already made a deal.
4. On the network side
Give full play to our website and network resources, do a good job in the collection and release of housing and the development of tourists. Do the business well.
Jewelry Sales Plan Template 6
First, after officially entering the company, you must first understand the company. It will take me two to three days to get to know and be familiar with the company's product operation direction, business model, main products and personnel of various departments.
Secondly, from the third grade, I will read more personal descriptions and written materials of products on other companies' websites, such as diamonds and birds. Turn this information into a part of your own thoughts, integrate it into your own things, and write better character descriptions and written materials in the near future.
Third, from the sixth day, do a "market survey" regularly every half month. Because in the jewelry industry, almost every company will do "market research" regularly. The contents of "market survey" are:
(1) Retail prices of diamonds and jewelry below 0. 1ct, 0. 1~0.2ct, 0.2~0.3ct, 0.5ct,1ct of each company.
② Color, clarity and cut of diamonds with corresponding weight.
③ What are the discount promotions?
What are the unique promotional activities during the holidays?
⑤ Understand what new diamond rings have appeared in other companies in the market, and then grasp the dynamic trend of the diamond ring market.
Fourth, the second day after the completion of the "market survey", what needs to be further done is "product planning". According to my previous working experience in Leofoo and IDO, plus the existing "market research". Make a plan and see what kind of products we need in the market now. Contents of "product planning":
(1) What kind of style can make public guests and fashion guests love;
② Where should our products be priced to be competitive?
(3) What kind of discount promotion activities can be done (for example, people who are willing to spend money on diamonds and jewelry, what kind of gifts and activities are attractive to them. )
5. Make a "product supply plan" after investigating the actual jewelry wholesale market with the general manager (the time is one week later).
For example, a company like ours mainly takes goods at the beginning. When we develop to a certain extent, we can cooperate with the factory. Finally, when we want to take the brand route, we can set up our own factory. To sum up in one sentence is "survive first, then develop." . I suggest that we talk with the merchants in the jewelry wholesale market first, find the merchants that meet our requirements, negotiate to solve one, cooperate for a long time and sign a contract.
Six, the website began to "train" one week before the official sale: first, the jewelry sales staff were trained in jewelry knowledge, and all the training contents were related to diamonds and jewelry. Because selling things online, salespeople must give people a professional feeling. Then there is the number of words for training sales, because the questions asked by the guests are generally within a certain range. There is also the training of logistics personnel, in addition to training jewelry professional knowledge, that is, training them how to carry out daily maintenance and maintenance of diamonds.
Jewelry Sales Plan Template 7
For this month, I hope my work needs to be improved, mainly as follows:
First, do a good job in the publicity of Mr. Bian's trip to Cangzhou, explain the instrument testing and the use of Bian Shi, count the estimated order quantity, and better prepare for Bian Shi. I hope it won't be out of stock several times like last time.
Second, strengthen your understanding of Bian Shi, so that you will feel comfortable when you have a customer consultation. At the same time, focus on strengthening the study of comprehensive theoretical knowledge and sales skills.
Third, old customers have many other products at home, which are in urgent need of health, but they are blind. We can make good use of this and do our word-of-mouth publicity and product promotion well.
Fourth, do a good job in developing and attracting new customers. Although we may not be able to seize the sales volume, at least we should cultivate it slowly and become our hardcore. At least people won't speak ill of us when they ask. This is also a success, and word of mouth is very important.
Fifth, do a good job in maintaining key customers. When I was at school, there was a 28 rule in customer relationship, which still applies to us now. 80% of sales come from 20% of customers, and 80% of our sales come from 20% of products, just like the innate nature. The last activity mainly depends on treasure. Although the proportion is not completely so, it is probably so. Therefore, we should try our best to maintain big customers and constantly develop new customers, and expand the sales of other products while maintaining existing customers' products.
Sixth, do a good job in the work arranged by the manager, and strive to carry forward our Cangzhou Wushu spirit, with perseverance and courage. Last time I was a doorman, the manager said I was suitable. In fact, I still hope to try other jobs and I hope I can do it well. So I often speak for others when the lecturer is away. Although I don't want to be a substitute for others forever, at least it's an exercise, because at least you can't do anything when you need it.
All in all, we hope there will be better results this time. And can be recognized by more customers.
Jewelry Sales Plan Template 8
Goal orientation is the key to marketing. In the new year's marketing work plan, the first thing to do is to formulate marketing objectives, which are concrete and data-based objectives, including the overall annual sales objectives, cost objectives, profit objectives, channel development objectives, terminal construction objectives, staffing objectives and so on. , and do a detailed decomposition. For example, the sales target of end products should be decomposed into every region, every customer, every system and so on. Circulation products are decomposed into every region, every customer, etc.
The second is product planning. New product development plan and product improvement plan based on consumer demand analysis; Analyze regional leading products through sales data and draw up regional product sales mix; According to the characteristics of different regional markets and the existing customer network resources, the channel positioning of regional products is put forward. Then, a standardized price system should be formulated, from the CIF price to the suggested retail price, including the price fluctuation range of all intermediate links. Sometimes it is necessary to draw up a phased price adjustment scheme in combination with the product life cycle.
If the enterprise still has blank areas to fill, or the existing dealers can't afford to sell new products, it is necessary to formulate regional investment promotion plans or customer development plans. Terminal products also need to improve the development planning of Shang Chao store.
Then make a brand promotion plan to expand brand influence and enhance brand reputation and loyalty. Need to be divided into terminal image building, promotion activities, advertising, public relations activities, etc. Clarify the theme of the promotion plan and organize the promotion combination form.
Finally, the marketing cost budget, which calculates the distribution ratio of each project cost, each product cost and each stage cost respectively.
In this way, the overall annual work summary and the new annual marketing work plan can be considered as a complete system. However, in order to ensure the smooth and efficient development of marketing work, it is necessary to strengthen key work processes and key systems from within the enterprise and cultivate organizational execution.
Jewelry Sales Plan Template 9
I have worked in the company for almost a year. This year, with the help of my colleagues and the company, I slowly stepped into the door of the jewelry industry from a layman. Jewelry was noble and mysterious in my previous impression. In the process of working in the company, I gradually became familiar with these jewels and regarded them as a real part of my career.
As far as personal professionalism is concerned, I really learned a lot this year. The more you know, the more you feel the need to deepen your study. When I first entered the business, I thought it would be great to know what diamonds are and what platinum is. But with the in-depth understanding of the industry, I deeply feel that I need to know more professional knowledge, such as the hottest jade, a lot of gold sold, and other colored gems and so on.
In terms of personal performance, I am responsible to say that I am not satisfied with the sales situation this year, the sales volume is not ideal, and the time for customers to come to the counter is short. In this store, although we occupied an ideal position, we did not produce good results. For this, I have always been like a boulder. On the one hand, we are under great pressure and feel that we have failed the expectations of the company.
The performance of objective analysis is poor, and I have summarized three aspects:
On the one hand, our professionalism needs to be improved. The professionalism mentioned here mainly refers to professional knowledge, sales ability and work enthusiasm. I have to admit that I am not good enough in this field and I am very enthusiastic about sales, but my professional knowledge and professional sales ability of jewelry must be improved. Here, I sincerely hope that the company will give us more opportunities to improve our learning in the new year, which will not only increase our sales ability and enthusiasm, but also increase our sense of belonging to the company.
On the other hand, the display of commodities is not absolutely perfect with the display of main commodities and auxiliary commodities. I think our props are intact, mainly in the layout. The position that customers can easily see and the effect of standing outside the counter should be more coordinated with our main displayed goods. I also hope that the company can give us professional help and help us improve the counter display.
Third, the product structure, the number of products on the jewelry counter of this brand is not enough, and the other is not exquisite enough. There are many loopholes in the product structure, which will cause two serious problems. One is that most of the time, customers can't directly choose the products they need on the counter, and we need to spend more time to guide customers to go in other directions, but this is obviously circuitous and the effect is not good. Another problem is that the display of the counter and the display cabinets behind it will be sparse, which will make our counter ugly. So I hope the company can make some adjustments and enrich its products. Of course, it doesn't mean that the goods must be complete. I think it can get twice the result with half the effort to make correct adjustments to the mainstream commodities in this market.
Jewelry Sales Plan Template 10
If you want to do jewelry business, you should not only love, but also love, have a persistent and firm heart, and be not blind and timid. Opening a jewelry store requires not only sufficient financial support, but also a set of perfect business plans. The following is a more detailed plan for the newly opened jewelry store:
First, understand the local market situation.
2. Economic status: local economic development level, population and income level. Consumption habits: local residents' purchasing ability and habits of jewelry (traditional or open). Where local residents buy jewelry and their consumption level,
Customs and habits that affect jewelry.
3. Business environment: the distribution of local high-end hotels, restaurants and banks, the grades and operating conditions of department stores.
4. Competition level: the number, distribution, sales status and store area of existing jewelry brands.
Second, experts led a team to visit physical stores of different grades and styles.
From a professional perspective, make a professional evaluation of geographical location, store decoration, indoor furnishings, product type, quality, price, style, salesperson quality and advertising. And know yourself and learn from each other.
Third, find housing.
The house should be located in a convenient transportation area or near the main station. Close to crowd gathering places, parks, squares, commercial streets, etc. On the one hand, it can attract pedestrians to pass by, on the other hand, it is easy for customers to remember.
3. Close to places where the population will increase, such as areas with development potential for municipal development and transformation.
4. Similar shops cluster. A large number of facts have proved that for those shops that buy durable goods, if they can concentrate in a certain location, they can attract customers more.
5. Look ahead and choose a place where the future will turn from cold to hot.
The above three points are important conditions for determining the scale, business direction and investment amount of jewelry stores. It is more correct to determine the business place first, and then determine the business scope and positioning grade.
Fourth, find the source of goods
1, determine the product type according to the store area, geographical location and positioning. (Including gold, platinum, K gold, inlaid diamonds, inlaid colorful treasures, jadeite and so on. )
2. Most comprehensive jewelry stores have direct supply factories. Because of its international price transparency and other factors, the gold prices of most domestic jewelry factories are basically the same, except for the differences in styles and techniques, which basically lead to the differences in jewelry prices. Although the classification of diamond products is fine, there are corresponding quotations for diamonds of various grades in the world, and the price difference is nothing more than the cost of style and technology. China's jewelry processing bases are basically in Shenzhen, and there are many brands. For example, Jinye, Baitai, Jinlong, Hao Yue, Ji Meng, Edcom and Xingguangda are all well-known jewelry processing factories.
3. Jade jade is special. Jade culture has a history of thousands of years in China. Since ancient times, gentlemen have loved jade. Rich cultural background, the combination of traditional culture and modern fashion, cast modern jade craft. Because jade is a resource exploitation, the price increase in recent years is very obvious. Emerald is produced in Myanmar, prevailing in China, and its processing base is also in Guangdong. Because the characteristics of jade itself determine that it can't have a clear price like gold and diamonds, the purchase channel of jade is particularly important. If you can get good quality and cheap goods, you will have an advantage in jade sales. There are many channels for goods, but we need to cooperate with powerful and reputable manufacturers. Jewelry manufacturers are doing credibility.
Verb (abbreviation of verb) handles industrial and commercial and tax registration.
Industrial and commercial tax registration is the premise and foundation of the company's establishment and operation. The amount of registered capital and the delineation of business scope are the conditions that determine the business model and subsequent development of jewelry stores. Including the definition of tax types, whether tax can be deducted, what kind of sales invoices are issued, etc. Professional accountants are needed to make reasonable progress according to the accounting system and fiscal and taxation policies.
After calculating the line, carry out evaluation and registration.
Six, store design and decoration
The decoration of a jewelry store is different from the general storefront decoration. Jewelry is a luxury after all. The most intuitive image and strength of a brand is the decoration of the store and the creation of the overall atmosphere. It should not only reflect the brand culture, but also show the taste and status of customers. We should not only give customers a warm and comfortable shopping environment, but also make them feel noble and elegant. So we need to find a professional design team to design and construct.
1, a professional jewelry decoration team investigates and issues a decoration effect diagram suitable for the store. Determine the theme style and lighting effect in the store.
2. In the early stage, according to the positioning of its own brand, determine the goods, and then determine the layout and size of counters and windows (requiring professional team design). The layout of the counter should achieve three purposes: first, let customers walk naturally in the store, and the starting route is the expected route in the store, which is the so-called passenger flow route control; The second is to let customers know the location of the goods in the store, which is convenient for purchase; The third is to make customers feel satisfied after shopping and willing to patronize again. The realization of the above three purposes depends on the following technical applications:
(1). The passenger flow route design meets the requirements of the exhibition.
(2) The design of the channel, especially the main channel, should be suitable for counter display. (3), the classification of goods, both repeated purchases of goods, impulse purchases of goods, and joint purchases of goods in the store.
(4), POP advertising, light boxes, window, brand identity.
3. The design of store props, which are the support for placing and displaying goods.
The design of props should be considered in combination with the location of shop counters and goods, including indoor light and customers' intuitive feelings. The color matching of props should match the image of goods and shops. For example, the diamond ring is colorless, and the ring holder is usually platinum or platinum, so the light should be cold, and the ring holder should be black or dark with obvious contrast color, which can better reflect the beauty of diamond jewelry. The design of props should be treated differently according to the characteristics of goods, such as the counters of high-grade jade pendants, which should be classical and charming, not too many in quantity and distinctive in personality, which can not only highlight the bright colors of green pendants, but also reflect the moisture of colorless water pendants. Yellow platinum counters should have both ordinary public goods and a series of personalized products. Ordinary goods can be placed more densely, which is convenient for centralized selection. Personalized products should stand out, and props should be different and distinctive. The style design of props directly affects the overall effect of goods, and the looseness and compactness of props directly affect the quantity of goods, which in turn affects the amount of investment.
Therefore, the design of storefronts, counters and props complement each other and directly affect the overall image of storefronts.
4, the safety of jewelry stores, jewelry stores are hundreds of thousands of things, in fact, tens of thousands of thousands, so the safety equipment of jewelry stores is essential and the key. During the renovation, contact the local 1 10 for linkage, and contact the decoration team to determine the location of installing cameras and alarms. Try not to leave a dead angle, and all the locations in the store should be within the monitoring range.
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