Let's look at the positive part first. These festivals are actually festivals created by e-commerce. On shopping day, everyone goes shopping together, which is really lively and interesting. Moreover, in order to promote sales, the general commodity price is also the lowest in a year, so if you really buy what you need, it can be said to be a win-win situation. Merchants make money, we take cheap goods, so for the traffic exposure of platforms (such as Taobao, JD.COM and Suning), self-operated products make more money and attract more consumers.
Then let's take a look at the criticism of the shopping festival. These online shopping festivals will inevitably follow the trend of consumption. Many businesses are "there is demand for consumption, and there is no demand to create demand for consumption" to amplify people's consumer demand. Festivals are just a gimmick, and businesses make full use of consumers' psychological weaknesses to promote more consumption. For example:
1. Minimum price psychology
There is an advertising slogan that we are all familiar with, "miss it once, wait another year". All the advertisements are telling you that this is the lowest price this year.
2. hoarding psychology
In fact, most people are naturally fond of hoarding goods, which conforms to people's sense of security and spontaneously guards against unknown risks in the future. Therefore, in such a low-priced shopping festival, many people will naturally buy more goods.
This map is very convenient.
You don't have to go to the supermarket, you can send it by express delivery. Many people buy what they need next on shopping day just because the map is convenient.
4. Conformity psychology
"herd mentality" is also an important reason why the shopping festival is crazy and hot. Seeing others shopping, you will want to join in the fun.
It is by taking advantage of our psychology that the merchants have achieved the myth that the whole network spent 1 1 695.4 billion yuan in 2006. Whether it will break the record this year will wait and see ~