Take opening a 30-square-meter brand franchise store in Shanghai as an example, there are four major costs: rent, equipment, raw materials and publicity. Rent accounts for a relatively large proportion of these four major inputs. In addition, equipment and raw materials are purchased by the headquarters, so the purchase price will not be too high. Overall, 300,000 investment funds are needed, while other second-and third-tier cities are relatively low. Investors who are interested in joining should prepare sufficient funds before joining in order to ensure the normal operation in the future.