200 ml Evian mineral water is sold to a bottle in 25 yuan in domestic hotels, which is 40 times more expensive than gasoline. However, Mr. Zhou, who recently returned from a trip to Europe, found that the price of Evian mineral water sold in the country of origin is only one-tenth of that in China. Why is this water so expensive in China?
3 liters only sells 6 yuan money.
In the European market, Evian mineral water is similar to Nongfu Spring in China. Evian mineral water is very common in supermarkets, gas stations, shops and convenience stores in Europe, and most of them are in large packages of 3 liters. In large supermarkets, the lowest price of Evian mineral water is 0.6 euros (equivalent to 6 yuan RMB), and small and medium-sized supermarkets can win 0.8 euros. If measured by the consumption level of local residents, this price is cheaper than that of Nongfu Spring and Wahaha in China.
The quality of tap water in European countries is quite high, and most of them can be drunk directly, so pure water and mineral water cannot be sold at high prices. The monthly income of ordinary people in France is around 3,000 euros. Generally, 3 liters of pure water costs only a few cents euros, while mineral water is around 1 euro.
/kloc-no profit in 0/9 years.
Except that there is no Chinese logo of the word "Evian", the outer packaging is exactly the same as the country of origin. Why is Evian mineral water sold in China ridiculously expensive? One factor is the height of the consumer place, which mostly appears in high-end foreign-related hotels, hotels and international airports in mega-cities such as Beijing and Shanghai. Since entering these high-priced "special zones", the price of Evian mineral water of about 300ml has never fallen into 10 yuan. However, this kind of mineral water, which is the most expensive in China, is said to have never made a profit since it entered China 19. It seems that the marketing expenses are really high.
The marketing concept has influenced the price of Evian mineral water, abandoned the position of mass drinks and achieved the position of "the top brand of mineral water" in China market. Although the concept marketing was successful, it failed to attract rational consumers. After all, this foreign brand is unreasonably expensive.