In order to ensure that activities can be carried out correctly, it is often necessary to make an activity plan in advance. The activity plan is a concrete, thorough and highly operational plan from the purpose, requirements, methods, progress and so on. What are the characteristics of an excellent activity plan? The following is the planning scheme of the new year's goods event I collected and sorted out. Welcome to read it. I hope you will like it. Planning scheme of the New Year's Festival 1

I. Theme of the event

This event mainly relies on the official platform sponsored by Minbei Daily and professionally planned by Eternal Media. Combine the advantages of "Dawuyi E-commerce" online service platform and the popularity of "Northern Fujian Interactive Forum". * * * Together, we will create an online and offline activity with the theme of "moving your fingers gently and delivering new year's goods to your home". The activities are mainly on-site physical exhibition and online commodity purchase.

slogan: Minbei Daily's most powerful e-commerce platform

II. Activity objectives

1. Focus on promoting the "xx Purchase" website, and implant the initial brand impression into the hearts of the public.

2. Increase the number of followers, registered users and buyers.

3. Effectively attract on-site merchants and potential merchants to join the e-commerce. (Merchants can sign contracts with e-commerce companies on the spot)

4. On the spot, people can get used to using the platform. (such as scanning WeChat attention, giving bookmark-like operation cards, and on-site staff carefully guiding the operation)

5. Use this activity to re-establish the functionality of the "Northern Fujian Interactive Forum".

6. card storage in rural commercial bank.

Third, the target audience

The consumer groups of new year's goods in Nanping; Credit depositors of Rural Commercial Bank, new and old netizens of Minbei Interactive Forum; Product distributors in Nanping

IV. Activity time:

2xx February 7-8.

V. Venue:

Nanping Sports Park Square

VI. Contents of the event

Setting of exhibition area:

1. Exhibition of new year's goods and peripheral products;

set aside a product display area in the activity to display the peripheral products of the organizer and other franchisees. (This activity is mainly implemented by Minbei Daily and Yitian Media)

2. E-commerce buying experience; Set up an e-commerce area, which is eye-catching, and mainly yearns for people to distribute e-commerce brochures. Guide consumers to register and purchase, and register businesses that need to join.

content design:

1. The concept of new year's goods for e-commerce is relatively new, so offline activities are mainly guided. Design a shopping mall operation flow card (with bookmarks as patterns), design an online activity leaflet, and distribute it together with the flow card.

2. One or two staff members of rural commercial banks can be set up on site to apply for credit cards (or set up a rural commercial bank area)

3. People who register on site or scan WeChat can get New Year gifts from e-commerce (it is recommended to send couplets printed with e-commerce logo)

4. Design investment promotion plans for on-site investment promotion. Fill in the franchisee's cooperation intention form, leave relevant information and contact later. (If conditions permit, merchants can be promised preferential policies to join: if merchants introduce other merchants to join, they can enjoy xx advertising time, etc.)

5. For the new and old users of Minbei Interactive Forum, certain activities can be given on the same day, and the popularity can be gathered in advance for the next upcoming "Netizen Festival".

VII. Promotion of the event

(1) Promotion time

One week before the event, 2xx February 1st to February 8th

(2) Promotion methods;

1. Minbei Daily

2. Mass sending of information (SMS, WeChat)

3. Interactive forum (other network platforms)

4. Leaflets (printed on the leaflets)

5. Nanping TV Station at 9: 3 tonight.

(3) Publicity content:

1. Time, place, contact information and activity content.

2. The object of discount and the content of discount.

3. Messages from mainstream franchisees.

VIII. Site layout

1. A 3x6 advertising tent

2. There are 2 computers in the exhibition area (as many as possible), network cables and three power interfaces.

3. 2 field tables, 1 chairs and tablecloths.

4. X-stand poster, background painting and on-site banner.

additional conditions: the staff should be in uniform (uniform badges or trademarks can be worn when conditions permit). Considering that night activities should continue, lights (ordinary lights or artistic lights) should be provided for video promotion, voice promotion and audio of e-commerce. (It needs to be made in advance) Live clown performance (more powerful to attract people)

IX. Activity flow

Work arrangement:

I. On-site flyer sale

II. Information answering staff at the front desk

III. Online operators

IV. Franchisees intend to sign the planning scheme for the Spring Festival event 2

I. Exhibition purpose.

improve the environment and quality of citizens' purchasing new year's goods, and meet citizens' one-stop shopping needs. Focus on displaying famous products from all over the country and promoting enterprise products and brands.

enrich the life content of the communities around the new city and bring convenience to the residents.

To lay a foundation for sales and investment promotion in Xindi City and gather popularity.

second, exhibition time:

to be determined

exhibition location: Hua Mao 1958 Square

third, exhibition theme:

2xx New Year Taobao Food Festival in Xindicheng

fourth, organization:

Organizer: Xindicheng

Organizer: Anhui Myth Advertising Media Co., Ltd.

The organizing committee organized on-site Spring Festival couplets, a thousand yuan gift package lottery, the God of Wealth to give out red envelopes, and the annual taste of glutinous rice balls.

VI. Exhibition scope

1. Drinks: all kinds of wine, white wine, yellow wine, fruit wine, health drinks, fruit juice drinks and lactic acid bacteria drinks; Tea, etc.

2. Foods: all kinds of famous and excellent new foods, green foods, cereals, oils, health foods, snack foods, quick-frozen foods, baked foods, meat and poultry products, aquatic products, condiments, dairy products, roasted nuts, local products, agricultural products, etc.

3. Daily necessities: household appliances, kitchen and bathroom appliances, ornaments, cosmetics, leather products, daily commodities, plastic products, hardware and electrical appliances, firecrackers and fireworks, festival supplies, kitchen utensils, intelligent toys, etc.

4. Gifts: all kinds of gift boxes, floral potted plants, paper-cut calligraphy and painting, strange stones and jade articles, etc.

5. Clothing category: bedding, clothing, shoes and hats, etc.

6. specialties: Wuxi specialty sauce ribs, oil gluten, steamed buns, vegetarian cakes and Huishan clay figurines;

7. Imported goods: special foods from all over the world;

VII. Activity Form

1. Thousand Yuan Gift Package Lottery: Customers can get a raffle ticket from the merchants for free after shopping in 5 yuan. A raffle ticket can participate in a raffle. You can get two raffle tickets when you buy 1 yuan, and so on, the more you buy, the more you get.

2. Free Spring Festival couplets: Calligraphers of Calligraphers Association are invited to write Spring Festival couplets on the spot to send Spring Festival couplets. Send it as soon as the shopping is over xx yuan.

3. The God of Wealth gives out red envelopes: The first 2 customers who come to the New Year Fair every day can get a red envelope for free. Remarks: each person is limited to one red envelope, which may contain a blessing, a couplet, a yuan or a greeting card.

4. I'll pay for your shopping: the organizer randomly finds a customer who is paying the bill, and as long as the customer answers a simple question about this year's New Year Festival within 3 seconds, the bill can be exempted.

5. Large-scale group purchase: make a catalogue of new year's goods and send it directly to units and enterprises, which will promote group purchase while promoting goods.

6. Artistic performances: lion dancing, guzheng playing, pipa playing and singing representative songs of the Spring Festival.

7. Cut window grilles: teach the skills of cutting window grilles on the spot.

8. Enjoy free New Year snacks such as glutinous rice balls and spring rolls.

VIII. Publicity Plan

This year's New Year Shopping Festival will focus on publicity and speculation in advance, and link the media resources in the same city to attract potential consumers around the new city and even the whole city to the maximum extent.

publicity methods: hard and wide activities, dynamic reports and topic hype.

1. Network: Post on the websites of major forums to expand publicity.

2. Print media: advertisements can be placed in Anqing Evening News, Xin 'an Evening News and Anqing Radio and Television News or a large number of dm single pages can be placed

3. Vehicle carriers: buses and taxis put advertising information

4. Posting of community posters: posters will be tailored for this year's New Year Shopping Festival to increase market attention and accumulate popularity for this year's New Year Shopping Festival.

6. planning scheme of the aerial glider's new year's festival gala 3

1. purpose of the event

the spring festival is the warmest and most solemn festival in China's traditional festivals. On the eve of the Spring Festival, urban and rural residents always have the traditional habit of shopping. Seek pleasure and joy in leisurely shopping, and welcome the arrival of the new year in shopping. Today, with the vigorous development of e-commerce in our county, we should make full use of this traditional festival to create an online shopping festival, gradually change people's consumption concept, and promote the development of e-commerce and increase farmers' income. With the theme of "developing e-commerce and prospering local economy", this New Year Festival aims to provide Zhuanglang people and even the whole country with a county-level online shopping platform integrating procurement, entertainment and consumption through the exhibition form of "New Year Festival", and at the same time build an online trading platform for the vast number of agricultural special products enterprises, distributors and consumers, promote the two-way circulation of "online goods going to the countryside and agricultural goods entering the city" and promote the township and village e-commerce service stations. Accelerate the transformation of local business marketing model, lay the foundation for creating a "Zhuanglang model" suitable for developing e-commerce in poor areas, let the people really experience the impact of the network economy, and let merchants really feel that the era of e-commerce has arrived. Now it is not a question of doing or not doing, but how to do it better.

II. Activity time and carrier

1. Time: January 18, 2xx-February 23, 2xx

2. Carrier: Zhuanglang Life Treasure "Save the Mall"

III. Activity organization and requirements

1. Holding a kick-off meeting:

It is tentatively scheduled for January 18.

2. The county e-commerce service center is responsible for organizing the stationmaster of each township e-commerce service station and the person in charge of the logistics express company to attend.

3. The township service station is responsible for organizing village-level service points to actively carry out this activity and do a good job in putting goods on the shelves and selling them, so that the transaction volume of village-level service points on Zhuanglang e-commerce platform will reach a certain amount.

4. The logistics express company is responsible for the express service of this event. It is necessary to ensure the circulation of goods quickly, high-quality and efficiently according to the order address of the platform, free of charge for 1.5 kilometers in the same city, and delivery at the best price according to domestic standards for 1.5 kilometers away.

5. Zhuanglang New Space-time E-commerce Company is responsible for organizing online sales enterprises and merchants participating in this activity. It is necessary to register the products provided by enterprises and merchants according to the quantity and price, and all enterprises and merchants should issue written quality assurance letters for the products provided, and actively do a good job in after-sales work of products.

IV. Target audience

Residents in Zhuanglang County, people from other places and people who are concerned about Zhuanglang's economic development.

V. Activity theme

Develop e-commerce and prosper local economy

VI. Publicity slogan

1. Buy new year's goods and go to Zhuanglang Life Treasure;

2. where to find the new year's goods this year, there is everything in the life treasure;

3. Where are the new year's goods? They are all available online and offline.

4. E-commerce is really convenient, and the new year's goods are delivered home;

5. Cheap and high-quality goods are used to grab new year's goods, killing life treasures in a limited time

6. New channels for farmers to increase their income, and life treasures for agricultural goods entering the city

7. Everything is available in supermarkets and shopping malls, but convenience is still life treasures

8. Don't mention big bags and small bags any more, and the goods will flow into the house every year

9. Don't worry about going out, and place an order online to send homesickness

1. This year Just because of the New Year's Festival

VII. Activities

1. Discount roll: save the mall full of 1 yuan minus 1 yuan (coupons can only be used for full reduction activities)

2. Full reduction: full reduction of 5 yuan minus 7 yuan; 99 yuan minus 11 yuan; Over 139 yuan minus 2 yuan (the fee reduction and exemption comes from the lowest price provided by the manufacturer, which is only available to registered users of Life Bao platform and users who follow WeChat)

3. Time-limited snapping: Organize all participating businesses to actively do special discounts to snap up business activities in a limited time according to the nature and classification of products. (Only registered users of Lifetreasure platform and users who follow WeChat)

4. New Year gift package: based on the product combination provided by various businesses in the county.

5. New Year gift certificate: New Year gift certificate is issued to other enterprises, which can be used on Lifetreasure platform through the gift certificate code.

6. Full delivery of red envelopes: 5 yuan red envelopes will be given if you buy more than 5 yuan at one time, and then small gifts (offline users) will be given

7. Flagship stores and e-commerce service points will deliver goods in the same city: flagship stores and e-commerce service points will support delivery in the same city, place orders online, pick up logistics at home, free delivery within 1.5 kilometers, and delivery fees from 1 yuan 1.5 kilometers away

8. Deliver new year goods on behalf of others.

9. Sell new year's goods and send Spring Festival couplets. It can be combined with the culture of going to the countryside to engage in

VIII. Activity promotion

1. WeChat circle of friends: A. New Time and Space Customer Service Department is responsible for the promotion of WeChat circle of friends; B. Marketing promotion of WeChat official account; C, participating merchants (enterprises) actively participate in

(forwarding by friends circle, posting in major forums in Pingliang, Baidu Post Bar, Weibo)

2. Sending leaflets: A, recruiting part-time employees to send leaflets (the number of part-time employees is about 6 per day): recruiting part-time employees to send leaflets, 65 yuan/day, and leaving contact information, with 2 X-stands and 2 tables. The manufacturing department is responsible for: a,