I think it's Japanese. The most direct reason is: the first character of Yoshinoya's name is not the auspicious character "ji", the upper part is not "shi" but "tu"!

And there is the following basis: Yoshinoya is a famous Japanese beef rice restaurant with a century-old history. It was founded in 1899 and opened its first branch in Tsukiji Fish Market, Japan.

The name "Yoshinoya" comes from the place name. Japan's Yoshinoyama area is the most famous for its beef rice. Legend has it that in the 12th century, Shizune, the concubine of the famous Japanese general Minamoto Yoshitsune, made the beef rice in Yoshinoyama when he was protecting Yoshitsune's refuge.

The skills were taught to the local residents, and the beef rice became a local specialty. The reason why "Yoshinoya" named it this way is to show that its beef rice is authentic.

After more than a hundred years of active development, Yoshinoya has branches all over the world, such as Beijing, Shanghai, Hong Kong, Singapore, California, and Malaysia. Today, Yoshinoya has more than 1,100 branches around the world, providing delicious Japanese food to customers everywhere.

and quality service.

Yoshinoya mainly sells a variety of delicious Japanese rice bowls, including fried chicken rice, beef rice, dongpo rice, curry chicken rice, etc. Beef rice and fried chicken rice are Yoshinoya's typical signature dishes. The beef rice uses high-quality cooked rice.

Beef is paired with fried onions, added with sauce, and placed on top of rice. The ingredients and preparation are simple.

For fried chicken rice, first fry the boneless chicken breast in a pan until golden brown, crispy and tender, then cut the meat but not the skin, and put it in a bowl with rice together with the cooked broccoli, cauliflower, and carrots.

Topped with brown sauce, the chicken is golden and crispy, the sauce is sweet and salty, the vegetables are dazzling, there are not many condiments but they are delicious and unique, the whole bowl is colorful and whet your appetite.

Rice bowls are served in very beautiful Japanese porcelain bowls with large flowers. There is rice below, chicken or beef on top, and sauce on top. Yoshinoya is a very cheap and popular food in Japan. It is fast, convenient, delicious and healthy, and is popular among many people.

Favored by the Japanese, after arriving in China, the price is basically the same as in Japan. Prices in China are only one-tenth of those in Japan, but Yoshinoya is still not very expensive for Chinese consumers. A meal at Yoshinoya costs 15-30 yuan per person.

, so for many people, Yoshinoya’s consumption is only slightly higher than McDonald’s.

The "horn" logo that marks Yoshinoya was designed by Yoshinoya founder Eikichi Matsuda. It uses "orange" as the main color and has remained unchanged since 1899.

The "ox horn" logo is taken from the "Y" character in Yoshinoya's English name Yoshinoya; and the rope surrounding the "ox horn" is the representative of the "yokozuna" level in Japanese sumo wrestling, and the "yokozuna" is also

The champion in sumo wrestling symbolizes Yoshinoya's food as a "Yokozuna" (ie champion) grade product.

The outer rope shape is composed of 27 grains of rice, which represents rice.

Therefore, the entire logo means that Yoshinoya sells "the best beef rice".

Company Mission Yoshinoya has always been based on conscience and quality. All food is cooked with carefully selected high-quality ingredients and is made upon ordering, striving to provide customers with the freshest and highest quality food.

In order to enable customers to taste the unique delicacy anytime and anywhere, Yoshinoya has always been pursuing "real quality" with "conscience" in mind, providing fast service, comfortable environment, high quality and reasonable price to all Hong Kong citizens.

Reasonable good food.

Company History: 1899 Yoshinoya was born as a private restaurant in the Nihonbashi Fish Market (large-scale seafood market) in Chuo-ku, Tokyo.

1926 Following the Great Kanto Earthquake (1923), the fish market was moved to Tsukiji, and Yoshinoya also moved there.

In 1952, the 24-hour business system was started and it became a famous store at that time (there was a period of interruption when the company was established).

In 1958, President Mizuho Matsuda, who inherited his father's business, invested 1 million yen to establish Yoshinoya (December 27) in order to commercialize a beef rice restaurant.

In 1966, the price of beef rice rose from 120 yen to 200 yen.

In 1967, the menu was limited to beef rice (medium and large bowls), eggs, and vegetables (only the Tsukiji store used domestic beef until around 1973, and the price was 250 yen).

1971 Sugito Processing and Distribution Center was established in Saitama Prefecture.

Introduced computer (FACOM230-15).

Xinqiao store starts to operate 24 hours a day.

In 1973, USA Yoshinoya was established in Denver to purchase beef.

Opened the first FC (franchise chain) store in Odawara City, Kanagawa Prefecture.

In 1975, the first store was opened in Denver with the signature product name "BEEF BOWL".

In 1977, the number of domestic chain stores exceeded 100.

YOSHINOYA WEST, INC was established in the United States.

In 1980, he applied for company reorganization procedures.

1983 Rehabilitation program recognized.

SAISON Group injected capital and restarted its business with a capital of 500 million yen.

In 1986, due to the concentration of factories and logistics, a Yancai factory and distribution center were established in Saitama County.