shoot food videos. Guo Yiping from Yanbian joined Weibo in 218 and became a food blogger in Weibo. Guo Yiping from Yanbian attracted fans by daily shooting Yanbian food and eating it live, and gained a lot of praise and became popular. Weibo refers to a broadcast social media and network platform based on the sharing, dissemination and acquisition of user relationship information and sharing short real-time information through attention mechanism.