Q in QSCV is the capital letter of English quality, which means quality and quality. We have formulated a set of strict quality standards and management system to ensure that we can provide quality food to our customers under any circumstances.
The s in QSCV is the capital letter of English service, namely service. As a leader in catering and retail services, McDonald's regards service as its life.
C in QSCV is the capital letter of English clean, that is, clean and hygienic. Providing a clean and elegant dining environment is the goal pursued by McDonald's business premises.
V in QSCV is the capital letter of English value, namely value. The so-called value means reasonable price and value for money. "Value for money" is a promise to customers, reasonable price and nutritious food.
Extended information McDonald's is very successful in dealing with the relationship between headquarters and branches, which has three main characteristics:
First of all, the first royalty and annuity charged by McDonald's are very low, which reduces the burden on the branches;
Second, the headquarters always adheres to the principle of profit-making, and directly transfers the preferential treatment obtained in procurement to franchise stores;
Thirdly, McDonald's headquarters does not make huge profits by selling equipment and products to franchisees (many franchisees make their main profits by forcibly selling products, which will easily lead to conflicts between headquarters and branches).
McDonald's sincerity has won the loyalty of franchisees and suppliers. The relationship between McDonald's and franchisees and suppliers is a cooperative relationship of mutual restraint, coexistence and common prosperity. This cooperative relationship of coexistence and common prosperity has created conditions for franchisees to display their magical powers, made franchisees' marketing strategies emerge one after another, and made great contributions to the promotion of McDonald's brand value.
Baidu encyclopedia -QSCV concept