With the extensive development of market research in enterprises, the help of market research to the development process of enterprises is well known by more enterprises or individuals. In the process of market research, the writing of questionnaire is a very important intermediate link. What should we pay attention to when designing and writing the questionnaire? How should we write the preface of the questionnaire when designing the questionnaire? Then let's discuss how to write a qualified questionnaire together.

what is the preface of the questionnaire generally written

how to write a qualified questionnaire is not only the key work in market research, but also a powerful guarantee for the more valuable research results. To write a qualified questionnaire, we should first start with the design principles of the questionnaire. Before writing a qualified questionnaire, our first task is to determine the topic for the questionnaire. The theme is the soul part of a questionnaire, which experiences the focus of this research work and can also reflect the product problem demand of this research. The setting of the theme must be clear, and the focus of research should be highlighted. After determining the questionnaire, we should set the structure and logic of the questionnaire. Generally, we follow the principle of simplicity first and complexity later, and gradually enter the focus of the research questions, which will bring in the users who participate in the research.

The focus of a qualified questionnaire is the questions that need to be answered. We should follow the principle of easy-to-understand questions in the questionnaire, and try to avoid the appearance of professional terms in the process of setting questions. And the attitude towards questions must be pertinent and friendly, so that participants who answer the questionnaire can feel the gratitude of the research staff for their participation in the survey. We should also pay attention to the length of the questionnaire when setting questions. Generally, it takes about 2 minutes to complete a questionnaire, and the time to answer the questionnaire needs to be reasonable.

to complete a qualified questionnaire, we need to pay attention to many problems. Generally, in the preface of the questionnaire, I should indicate the company that we organized the research, so that the investigators can feel a sense of security and formality. We should also indicate the most respectful title to the investigators, and express our gratitude to the participants in the preface. If there is any reward or gift, we can indicate it in the preface of the questionnaire.