The emergence of "scalpers" is due to unreasonable pricing and insufficient supply. The emergence of "scalpers" has rationalized costs and stabilized supply and demand. Most of the time you find scalpers to buy Internet celebrity food because it is too difficult to buy Internet celebrity food.

Buy. There is an Internet celebrity bakery in Sanlitun, Beijing. Every day, people line up to buy a pair of "Dirty Bags" for 52 yuan, and then take a photo and send it to the circle of people around them.

The food is dirty, but the taste is soft and delicious. The strong contrast makes the entrance of this Internet celebrity store buzz with people every day. Most of the Internet celebrity foods are also marketed and promoted through expert evaluation and celebrity bloggers, attracting many young people to follow.

They are rushing to buy, unwilling to be a laggard in the trend. The long queues of scalpers in front of some online celebrity food supply stores and the purchase restrictions in the stores have attracted the curiosity of many young people in the context of consumption upgrades.

It has become a recognized trend that users are more willing to pay for creativity, and web communities have exerted a great influence on creativity, allowing Internet celebrity food to attract groups of young people to share their current life habits.

Eating delicious food is indispensable for many young people nowadays. No matter where they are, they never forget to take a photo before enjoying the food and send it to their circle of friends to get everyone's likes.

It caters to the living habits of young people and makes delicious food creative and aesthetically pleasing, allowing many young people not only to earn a lot of face in the circle of people around them, but also to find many small and economical restaurants who like this kind of food.

Companions. Therefore, many Internet celebrity foods rely on the sharing of these delicacies to become popular in the circle of people around them. However, from this incident, we can see the huge influence of Internet celebrity food on Internet celebrity restaurants.

With a single hot product and a bundled sales strategy, the daily sales of a single store can reach more than 100,000 yuan.