With the care and support from all walks of life, Hangzhou West Lake International Expo has been successfully held for ten times. This year coincides with important historical nodes such as the 60th anniversary of the founding of the People's Republic of China and the 80th anniversary of the birth of the Xibo brand.

Therefore, this West China Expo will focus on the theme of "Confidence in Hangzhou, Quality West China Expo" and in accordance with the purpose of "developing the exhibition industry and attracting investment, a carrier of spiritual civilization construction, and a festival for ordinary people and Chinese and foreign tourists" to promote the city of Hangzhou.

The international strategy promotes the transformation and upgrading of Hangzhou's industry, promotes Hangzhou's transition from the West Lake era to the Qiantang River era, promotes the improvement of the quality of life of Hangzhou people, and enables Hangzhou to turn crises into opportunities as soon as possible, leapfrog development, and achieve stability, people's livelihood, and growth.

The goal.

The overall situation of the 11th West China Expo is as follows: 1. This West China Expo is a grand event that is friendly to the people, creative and innovative, and culturally integrated.

This West China Expo is a grand event that is "people-friendly, for the people, and happy for the people". It is a platform for innovation and entrepreneurship, and a carrier for cultural dissemination.

First of all, it is more about being close to the people and serving the people.

In accordance with the goals of "people-friendly, development, civilization, frugality and safety", we insist on running the conference for the people and relying on the people. The results of the conference will be enjoyed by the people and the results of the conference will be tested by the people.

This year's West Lake Expo is closely related to people's lives. The opening ceremony and fireworks display are more people-friendly. It has innovatively launched a quality of life exhibition and held a wedding expo, Hangzhou Citizen Financial Management Week, Taxi Festival, Livable Life Festival, Home Furnishing Expo, Food Festival, "West Lake Expo"

Exhibitions close to people's lives, such as the "Xixi Cycling Tour" conference and the American Science and Technology Life Exhibition, have expanded the participation of ordinary people and Chinese and foreign tourists.

Continue to give tickets to representatives of special groups such as people in need, migrant workers, veteran cadres, veteran workers, veteran models, community workers, and representatives fighting on all fronts in Hangzhou to highlight the humanistic care of the West China Expo and highlight the "quality of life"

The connotation of "city".

Secondly, pay more attention to innovation and entrepreneurship.

This year's West China Expo focuses on exploring Hangzhou's industrial advantages and driving the city's economy by promoting the development of key industries.

Internet forums, China Online Advertising Industry Conference, and China Online Retail Summit promote Hangzhou to become an "e-commerce capital"; the Financial Outsourcing International Forum discusses the development trend of international financial services information technology; the small and medium-sized enterprise seminar fully demonstrates Hangzhou's good investment environment

; The University Innovation and Entrepreneurship Education Forum seeks to enrich the country and the people and build entrepreneurial education; the Talent Conference creates an entrepreneurial platform for the city's economic development and provides talent protection.

At the same time, more attention is paid to cultural integration.

This West Lake Expo not only fully explores the local culture of Hangzhou, but also integrates the cultures of various countries, and organizes a series of activities of the International Cultural Exchange Year, International Sculpture Yearbook Exhibition, Philippine Culture Week, Korean Culture Week, Poster Biennale, Southern Song Dynasty Culture Week, West Lake Sentiment

Projects such as the Dahongying Rose Wedding Ceremony, China (International) Art Design Seminar, and West Lake Art Expo reflect a strong artistic and cultural atmosphere and play an important role in building Hangzhou into a national cultural and creative industry center.

2. This West China Expo is a grand event to expand cooperation, gather resources, and boost brands.

Based on the industrial foundation of Hangzhou, this West China Expo will strengthen external cooperation, play four cards: "international brand", "Chinese brand", "regional card" and "Hangzhou brand", gather resources from all aspects, and enhance the image of the West China Expo

Develop capabilities, enhance the brand radiation and influence of the West Expo, and build the two brands of Hangzhou as "International Conference Destination" and "China's Festival Capital".

First of all, take the initiative to expand contacts and invite international and overseas organizations (institutions) such as the World Tourism Organization, Hong Kong Trade Development Council, Macau Trade Promotion Bureau, China International Convention and Exhibition Association, and International Folk Art Festival Organizing Committee to participate in the West China Expo.

Establish the Taiwan and Dubai offices of the Western Expo, strengthen cooperation with consulates of various countries in Shanghai, and introduce cultural weeks such as the Philippines and South Korea to Hangzhou.

Secondly, focusing on the requirements of accelerating the construction of "Yangtze River Delta Integration" and "Hangzhou Urban Economic Circle", strengthen cooperation with well-known domestic exhibition organizations such as Nanjing Convention and Exhibition Office, Shanghai International Arts Festival, Chinese Culture Promotion Association, and Weifang City, Shaoxing City

Sign a strategic cooperation agreement and set up West Expo branch venues in Shangyu, Zhuji, Anji, and Deqing to export the West Expo brand, expand the influence of West Expo, and enhance the West Expo's primacy in regional development.

At the same time, we will promote Hangzhou districts and counties (cities) to jointly organize conferences, pilot the hierarchical management system of West Expo projects, accelerate the cultivation of brand exhibition projects in various regions, and achieve the development goal of "one place, one brand" in Greater Hangzhou.

In addition, this year's West China Expo focuses on cultivating and introducing brand projects so that brand projects can be prominent in the West China Expo. It also relies on the role of relevant national ministries and commissions and industry associations to comprehensively enhance the brand influence of West West Expo projects, such as cooperating with the national

The Forestry Administration and the Population Resources and Environment Committee of the National Committee of the Chinese People's Political Consultative Conference jointly organized the Forest City Forum, cooperated with the Technical Research Committee of the China Radio and Television Association to organize an international transmission and coverage seminar, and jointly organized the Top 500 Chinese Enterprises with the China Enterprise Confederation and the China Entrepreneurs Association.

projects such as the Internet Business Conference sponsored by Alibaba, the International Art Seminar sponsored by the China Academy of Art, the West Lake International Art Forum sponsored by the West Lake International Artists Association, etc., relying on the influence of the organizer in the industry to enhance the visibility of the project

and influence, effectively promoting the brand development of the project.

3. This West China Expo is a grand event with enhanced internationalization, breakthroughs in project quality, and rich content.

The number of projects in this West China Expo has reached 121, the highest number in all previous West China Expos.