Barbeque culture, revitalize Zizhou’s traditional cuisine, challenge overseas specialty grilled food, lead fashionable leisure life, develop “xx” as the brand, and use reasonable and effective management and investment learned in the army model to establish a certain large-scale fashion, leisure, entertainment and tourism outdoor barbecue club.

2. Market Analysis

According to relevant statistics, in most areas of our country, more than 47% of residents regard barbecue and spicy hotpot as leisure activities after work. Especially in summer, more and more people go out for leisure at night, so tasting barbecue snacks is an indispensable activity for people.

No matter in urban and rural areas, markets, streets, parks, communities, or night markets and casual snack stalls, barbecue and other casual snacks can be found everywhere, and they have become an indispensable part of many consumers' diets. Created a huge consumer market. With the update of fashion, barbecue has become one of the more and more popular foods due to its natural and simple cooking method and original wild taste.

3. Implementation plan

1. Model of outdoor barbecue service industry

Outdoor barbecue is the first choice for many modern urbanites for leisure, tourism and entertainment. Zizhong advocates outdoor barbecue, and there are more than 40 stalls in various night market areas in the city. The main reason is that barbecue has become one of the more and more popular foods due to its natural and simple cooking method and original wild taste.

It has become the consumption concept of modern urbanites. The economy is developing rapidly, the urban population is increasing dramatically, and people's work pace is accelerating. Once upon a time, people began to get tired of the bustling city and the bustle of traffic. In this city, the air is filled with irritability.

They yearn for the endless wilderness, longing for nature to return to its original simplicity, beside the gurgling streams, in the lush forests, under the starry night sky, and in the cool breeze of the mountains. Leave behind the traces of cherishing life and cherishing life.

The Outdoor BBQ Club is one of the earliest ways of processing cooked food, integrating modern fashion, leisure, entertainment and tourism into one, which is a good place for more and more urbanites to release their stress.

Our club always adheres to customer-centered, thoughtful service, customer satisfaction as the purpose, welcomes guests with a smile, treats guests with sincerity, actively develops members and advocates outdoor barbecue, tourism, leisure and entertainment, and makes customers Satisfaction ultimately achieves the promotion of our business philosophy.

2. Target market positioning

Our main target customers are the 260,000 urban population in Zizhong and the 25,000 people who move to Zizhong every year. There are 120 holidays in the year, with an average daily service number of 40 people and 24 people on non-holidays. The average daily service number is 30 people, with a total annual service number of more than 10,000 people. Calculated based on a profit of RMB 4-8 per person, the annual income is RMB 40,000-80,000.