On 65438+ February 65438+,in order to thank 200,000 users for their trust and support, Euler held the first "Euler 202 1 Meow Star Award" in Haikou Chang Ying Universal 100 Fantasy Park. Many cats gathered together to convey Euler's exquisite and fashionable attitude towards life in the form of "emotional communication". It not only defines the outlook on life of women in the new era, but also makes Euler an industry model that leads users to make waves together in this journey of sharing beautiful hearts with brands.
Enchanted gardens party, cat's pet party.
This "Miaoxing Award" Pet Powder Festival is the highlight of Euler 202 1 at the end of the year, which creates exquisite and fashionable pleasant value experience for users in a way that deepens their interests. While continuing Euler's "cutest cat" style experience zone, we also set up pet powder links such as "fantasy garden party" and "bonfire dinner" for cats looking forward to a more prosperous life, offering them a happy and romantic value. The interactive gifts and interesting experiences carefully prepared for "Meow Powder" convey the exquisite life and exclusive love of "Euler Style".
In addition to playing and tasting food, we also need to thank the users for their sense of ceremony. Eulate set up an exclusive award for "Meow Master", which is not only an honor, but also a high-dimensional expression of Euler's efforts to eliminate the distance between users and brands beyond words and actions. At the same time, Euler also awarded exclusive awards to unsuspecting behind-the-scenes heroes, including salespeople who fought in the front line, service personnel who worked silently behind the scenes, and Tik Tok operation dealers who always brought wonderful content to users. They are the strongest emotional bond between users and Euler.
In addition, the Euler Ballet Cat Girlfriend Group was formally established at this moment. In the elegant runway show, we saw the coolness of Euler's "girlfriends" and the confidence of Euler users. Euler Ballet Cat not only brings five treasure superpowers to female users: gorgeous treasure face value, beautiful treasure face value, dream treasure surprise, treasure treasure safety and treasure care, but also releases the "treasure rights of girlfriends group" which integrates "intimate privilege, fate welfare and gift creation", giving every girlfriend strength value and making Euler's brand positioning of "love women more" multi-dimensional and multi-level.
Emotional interaction is Euler's care for users.
Looking back at the whole activity, Euler explained the brand positioning of "love women more" with practical actions. This is Euler's grateful feedback to more than 200,000 users, and it is Euler's ultimate "love" for users. At the same time, Euler has also been affirmed by users. At the group-forming ceremony of Euler's ballet cat, members of the girlfriends group voiced for Euler, saying that Euler is a truly female-friendly brand and deeply honored to be invited to participate in the group-forming ceremony. I hope Euler's fashionable and elegant ballet cat will live up to her, and the future can be expected.
In addition, Euler also started a live show on the "Beautiful Night" of the Meow Star Award, met the users in front of the screen online, and poured out their "love" and call for Euler. Online and offline interaction with users not only makes fans experience a more exciting life, but also makes more people fall in love with the brand Euler.
Euler regards female consumer groups not only as users, but also as partners. While interacting with users at high frequency, Euler has always been committed to creating new circles for users. Starting from the needs of users, from technology to products to business models, Euler is establishing a deep relationship with female users in its own way, just to "love women more".
If love is like a candy, it can satisfy everyone's beautiful fantasy. Then the full welfare and surprise that Euler brought to users in this super-pet powder party left the most beautiful impression on users through the "female-friendly" brand image and activity design. In the future, Euler will continue to empower women in the new era, provide users with more and more intimate travel experiences and bring more surprises.