the wechat video number can be linked with WeChat official account and the community, so fans of the video number can also become potential fans of other numbers to seize the opportunity. In response to this problem, Xiaobian today brought a detailed tutorial on the WeChat video number, hoping to help everyone!
1. How does the WeChat video number increase?
In fact, the concept of WeChat video number pink is similar to other platforms, one is based on operation, and the other is content.
If you want to have fans in the Internet age, you must have your own characteristics. Whether making video numbers or other platforms, high-quality content is the first condition for obtaining platform recommendation and users' love.
The following are some tips that some friends who play video numbers have explored for your reference.
1. Acquaintances pay attention to the recommendation algorithm mechanism of video number like+official recommendation
Now it is still being optimized and adjusted, and there is no finalized rule. From the current point of view, there are two main types, one is that acquaintances pay attention to praise, and the other is official recommendation.
Acquaintance praise mainly means that if your friends like a video, you will also receive the system distribution of the video, so acquaintances can decide what you will see.
If you post a video, you can forward your video to a circle of friends, WeChat group or a friend, and ask them to watch, like, comment and forward it. This will bring you some basic traffic.
after wechat friends like and recommend your video, you can complete the initial cold start and have a basic amount of play. After the system recognizes it, it may put your video into a larger traffic pool and recommend it to more strangers.
2. pseudo original's excellent content of other platforms
A video is about to catch fire in Tik Tok, and if it gets the video number, it will probably catch fire, because everyone's criterion for judging a good video is * * *. Therefore, the explosion content of the video number and the explosion content of Aauto Quicker, Tik Tok have a high degree of overlap.
For example, I can often see some online celebrity talent, and take the videos posted on the Tik Tok to the video number and post them again. The number of likes and comments is also good. It should be noted that if you use videos from other platforms, don't bring the platform logo. It is especially important to note that you must not carry other people's videos, which is very easy to be identified, and the violation will be judged and forced to be removed.
3. The cover map can be unified. Video covers with video numbers that are easily recommended for attention
automatically default to the first frame of the video and cannot be edited. So when making a video, if your first frame is not good-looking, you can consider designing a cover picture specially. You can also unify the form of the cover picture, and then write the theme of this sharing on the cover picture, so as to deepen users' impression of you and arouse users' interest, which is the same as the logic of Tik Tok Aauto Quicker platform.
In addition, you can also tell everyone what your video number can bring to you on the cover or at the end of the video, similar to the copywriting on the right: Welcome to pay attention to xxx video number and share more dry Internet products with you.
Try not to write about WeChat official account and Tik Tok, and add information with diversion properties, such as micro-signals. Even your own platform may encounter current restriction, which requires caution.
4. Keep it true, and stable output is easy to be recommended for powder absorption
For amateurs, if you don't have a vertical field that you are good at, you can try to record your daily life and present it in an original ecological scene, which will also attract a group of people's attention.
Because of the social relationship chain, users of video numbers may feel more intimate from the heart. Sometimes watching videos is like brushing their friends' circle, which is more likely to arouse the public's sense of closeness and * * *. At present, there is no limit to the number of video numbers published. After opening the video number, it will remain active and output stably every day, and it will also have the opportunity to be recognized and recommended by the platform.
5. Choose the time when users are active to release
Like WeChat official account's logic, the release time of video can be selected when users are most active. Judging from the feedback from many bloggers, it is generally better to release videos around 9 pm.
Because most people brush videos at this time, many people sit on the sofa after work and eat, and spend their time on short videos.
6. Each video has its own WeChat official account link
Since the video number has the function of placing extended links, please don't waste it. When releasing videos, everyone can put their own public article links below, which can increase the reading volume of their articles and attract fans to WeChat official account, which can be described as killing two birds with one stone.
Second, two key skills of WeChat video number
Focus! Weight: the video number encourages everyone to share the original shooting works
1. Analyze how the weight is easy to increase
To get higher weight, the content you publish should be original. The video number is still a baby. Who can do Tik Tok and WeChat official account quickly in the past? The answer is early entry, the first to enter to seize the market dividend.
2. Analyze the recommendation mechanism to quickly absorb powder
What do you need to pay attention to when making video numbers? It's not the number of your friends, it's not your likes, it's the ecology of hundreds of thousands of friends in your WeChat. What is ecology? Most of the rainforests are tropical plants, and the vegetable market is basically filled with people who sell and buy vegetables. Wechat business's friends are all his potential customers or customers. Tropical rain forest and vegetable market are different ecosystems. Therefore, you should understand that your friends are all those people, and post videos according to their tastes. Why? Because you have to focus on how to spread it effectively and quickly.
If you understand, I hope you can seize this opportunity. The development of life depends not on your ability, but on whether you can seize the dividend of every economic cycle.
Third, how to suck powder on the video number of the player's WeChat
1. Determine the direction and keep updating
After opening the video number, I will brush it whenever I have time, in an attempt to find some propagation rules. Although the video number has been continuously added by new users in the internal testing stage, the overall content is not too much, and the newly updated content will be brushed up soon.
At present, most of the content focuses on social news, food, fashion, education, etc. After all, these contents are easy to attract fans' attention.
therefore, in terms of content planning, I have defined the scope as the food field, and intend to update it once a week.
however, two days before I went online, I put all the stocks I had taken before, so that my page had some content to see.
2. Join the group and praise each other
After opening the video number, I specially joined some related groups. Everyone pays attention to each other and likes each other and shares operational experience, which is much more effective than groping alone.
3. Only send videos
Although the video number can send videos and pictures with nine squares, in order to get a higher sense of experience, I choose to send videos only.
Because if you send pictures, when users brush your content, only a still picture will be displayed. As we all know, when you brush these videos within one minute, the time for users to decide whether to watch them is within one second. If your pictures are not attractive enough, they will be brushed away quickly and missed the exposure.
In addition, when the video number publishes the work, you can insert the hyperlink of WeChat official account's article, which is undoubtedly more conducive to diverting water for WeChat official account. Don't miss this function.
finally, we should keep our video number active, that is, we should like more and leave more comments on other people's content. If we don't update and interact for a long time, we are likely to lose power.
Fourth, how to suck powder on WeChat video number
WeChat video number is currently in the semi-public beta stage, so Xiaobian found that the recommendation algorithm is not mature, and the skills and experiences shared above will change with the optimization of video number recommendation mechanism and search algorithm.
But in the end, what we can refer to is the recommendation mechanism on Tik Tok. When more players enter the platform, players with original content, brands and fan loyalty will eventually get platform traffic support and be recommended easily! So do it with your heart, don't be a platform porter, serve your fans well, and the probability of platform recommending you will naturally increase.