1. Price.

Wallace's food is cheaper, which is also a highlight of its attraction. Generally speaking, the food price in KFC is about half that in Wallace's restaurant. For example, KFC's egg tarts cost $4 and $5, while Wallace's egg tarts cost only $2 and $5. Many people think that Wallace is more cost-effective, and the taste of food is not much different from that of KFC.

2. weight

The most valuable piece of meat in a hamburger is the one in the middle. The meat in a KFC hamburger is obviously much bigger than Wallace's, so just look at this weight, and you will know why Wallace has always been worse than KFC, so there is a reason why KFC hamburgers are more expensive in 7 yuan.

3. Taste.

Wallace's spending on R&D is almost zero. In order to bring freshness to customers, KFC regularly updates its products and has various new packaging patterns. Wallace doesn't need to spend energy and money to study new products, because many of Wallace's products are based on KFC.

Example of fried chicken burger restaurant:

1, KFC, KFC was established in 1952, and its business scope is mainly Hamburg fried chicken. Its store coverage in China has reached 70%. At present, it is the leader of fried chicken fast food industry in Hamburg, China, and enjoys a high reputation among consumers.

2.mcdonald's. Although McDonald's is slightly inferior to KFC, it is also a big hamburger fried chicken brand. It has a unique secret formula, many years of market operation experience, and often introduces new products to keep consumers fresh and increase turnover.

3, Passat fried chicken burger, the chicken is carefully raised to ensure that the chicken is tender and incomparable, and the fried chicken powder is also made through various research and selection of the most delicious method to ensure that you still want to eat and have an endless aftertaste.

4. One point one hamburger fried chicken, one point one hamburger fried chicken mainly deals in desktop fried chicken, desktop hamburger and desktop tea. It is a famous local snacks in Taiwan Province Province, with high popularity. It is a good hamburger fried chicken shop recognized by consumers.

Wallace fast food chain Wallace is a western-style fast food enterprise integrating product development, production and sales. Since Wallace founded the brand, he has opened chain restaurants in Fujian, Zhejiang, Jiangxi, Guangdong, Hunan and Tianjin.