20/kloc-in March, 2008, Tongcheng and eLong completed the merger and submitted the listing application to the Hong Kong Stock Exchange in June. After listing, many people called Tongcheng Yilong "the first applet", mainly because Tongcheng Yilong's users mainly came from WeChat applet. According to relevant data, most of Tongcheng Yilong's hotel and train orders come from WeChat applet. It can be said that the WeChat applet has maintained the rapid growth of Tongcheng Yilong.
This time, the listing of Tongcheng Yilong can be said that small programs have contributed. Tongcheng Yilong relies on Tencent, a social platform, to cut into tourism through social interaction, so that the company can reduce the cost of acquiring users. This low-cost traffic support makes the user group of Tongcheng Yilong relatively stable and the user stickiness is high.
When the WeChat applet was first launched in 20 1719 October, there were only 2 million users in that month, but with the continuous improvement of its functions, the number of users kept rising. In fact, when small programs are particularly concerned by everyone, they should be attributed to the small game "Jump". The success of "Jump Jump" has made small programs more deeply rooted in people's hearts, and the number of users has surged. At the same time, applets are classified as new functions in various industries.
The development of small programs makes people see that small programs plus smart retail will stimulate new consumption patterns in the future. Now applets make users' offline usage scenarios more and more abundant, which leads to the rapid growth of smart retail applets' traffic. In the future, small programs may achieve the perfect integration of online and offline.
In the future, small programs will be combined with catering to bring different catering consumption habits to users. For example, users can search their favorite food through the attached applet, which can effectively improve the ordering rate of users, and can increase the marketing strategy of merchants through applets, so that customers can have sustained consumption behavior.
Gamification of small programs is also the focus of future development. The game applet has attracted people's special attention because of its "jumping". In the future, applets may redefine portable games, so that users can enjoy the fun of games at any time without installing a game app separately.
There is also a tool-based applet that will be used by more and more people in the future. This small program can solve more complicated problems for users and the user experience will be more perfect. In the future, the usage rate of this applet will greatly increase, such as the mortgage calculator applet.
Now Baidu, Ali and Tencent have all launched applets, which shows that applets will become the focus of future Internet development. For example, when Alibaba Alipay announced the establishment of the small program business unit, it upgraded the small program to "one of the most important strategies of Ant Financial in the next three years". This is enough to show the importance of small programs.
Baidu's applet can develop its own applet after the application is open. According to Baidu data, applets reduce the cost of getting traffic. Tencent relies on WeChat's powerful user base (more than 1 billion) to provide traffic for small programs. The success of "Jumping" has given Tencent more ideas.
Faced with the growing concern of major Internet companies in China about applets, applets may become the main position of traffic explosion in the future, and the maintenance of applets after development is particularly simple, saving time and effort, and may be valued by more and more industries in the future.