Zhonghui Design (professional LOGO design company) Answer:

The logo design of catering is very important, which can reflect the brand image, food characteristics and convey the information needed by consumers. The following are some suggestions on how to highlight the characteristics of catering LOGO:

1. Select a theme: develop targeted design for different types of catering enterprises, and pay attention to the restaurant striker if the concept, source and related elements are similar to the products, so as to attract customers and enhance competitiveness. For example, the LOGO of a restaurant selling HAMBURGERs can be created with a huge hamburger or with symbols that are very representative of words such as hamburger.

2. color and font selection: through the use of appropriate color schemes and innovative fonts, it shows that businesses advocate to reflect the corresponding business intentions and seek the attention of consumers. It has produced the effect of shocking thinking, conveying and understanding Excellence, and forming a commendable symbol with specific forms and services. For example, the LOGO of a shop specializing in selling coffee can be based on black or white, with smooth and elegant handwritten fonts to reflect its high-end selection depth.

3. Combining with the image of food: The most basic way for catering LOGO to reflect the specificity and uniqueness of date is to pay tribute to food, avoid or evolve the design center in good faith. For example, the professional LOGO selling cakes and desserts can adopt elements like buttered hazelnuts and combine with appropriate colors to reflect the quality of the products.

4. Highlight the service image: successfully wear the catering trademark to represent the insight and attention to the customer's dining environment, tableware and excellent service, thus improving brand awareness and winning loyal customers. For example, a restaurant selling healthy meals may use different kinds of organic ingredients to reveal its corporate culture.

5. Highlight iconic elements: When catering brands are involved, some unforgettable iconic patterns can be added to the LOGO to help consumers remember the brand more quickly. For example: KFC Golden Arch Classic LOGO.

in short, the process of designing catering trademarks needs a comprehensive understanding of the industry background, and the uniqueness of identification technology and symbol system should be considered from the perspective of brand differentiation, so as to create a highly representative and attractive LOGO.

original logo design works by zhonghui design

the above contents are the answers of professional logo design company-zhonghui design (Beijing zhonghui avenue consulting co., ltd.), hoping to help everyone.