SEMIR Semir is a leading national lifestyle brand in the market. It continues to provide China young people with multi-scene wear, high-quality and cost-effective clothing products, and conveys a confident, integrated, friendly, interesting and comfortable lifestyle.

Through the mainstream fashion design, functional and high-quality fabric products, Samma helps new young people to switch freely in the diversified scenes of work and entertainment, and remain relaxed, efficient and confident. Samma's mission is to convey a confident, comfortable, young and fashionable lifestyle.

20 14 the 10th China fashion brand annual award is the achievement award. 20 16 G-20 Special Sponsor of Hangzhou Summit Volunteer Clothing, China Red Star Award for Industrial Design. 20 17 annual ingenuity benchmark brand.

The development course of mason

Samma Masen brand was established in 1 and 1996, providing fashionable and casual clothes for citizens.

2. In 2002, Mason hired Ogilvy International as the brand manager, and began to introduce 360-degree brand management in an all-round way, advocating the brand concept of wearing whatever you wear.

3.20 16 years, Samma started the fashion partner program, and invited Nana Ou-yang, Jiangnan Boynam and designer LEAFXIA as Samma fashion partners to launch theme series.

In 4.20 17, the cool Force series launched by Samma and Star Wars was unveiled at London Fashion Week in the spring and summer of 20 18.

In May 20th19, Mason and artists from six cities released a series of urban gourmet T-shirts, which was inspired by the city's special cuisine and created a fashionable T-shirt for "young people who are eager for food".

6. In 2020, Mason and Chengcheng embroidery inheritors launched Mickey New Year series embroidery with innovative and intangible themes, which broke the fashion trend and intangible cultural barriers and reshaped the charm of the national tide.

The above contents refer to Baidu Encyclopedia-Mason