B
Test question analysis: As an intangible asset, the reputation and image of an enterprise are formed after long-term efforts. It penetrates into every aspect of enterprise operation and management, and forms the enterprise's competitive advantage in the market through products and services. Whether a company operates with integrity is related to its success or failure. B is in line with the meaning of the question, so you should choose it; A and C are not in line with the meaning of the question, so don't choose it; the purpose of business operations is to make a profit. D is wrong and is not selected, so the answer is B.