1. Location: The land rent, rent and other costs of the shopping plaza near the railway station are relatively high. Therefore, merchants will transfer part of the cost to the commodity price.

2. Brand effect: New Mart Shopping Plaza has attracted more well-known brands to settle in. These brands are of high quality and popularity, so their prices are relatively high.

3. Service quality: New Mart Shopping Plaza provides a good shopping environment, facilities and services, such as after-sales service and convenient payment methods, which leads to higher commodity prices.