1. Have a correct business philosophy.

The surface of the prosperity of the catering industry is a turbulent wave of competition. As a member of the catering industry, breakfast can't escape this competition rule. There are always few winners. There are many factors that lead to its bleak or prosperous business, including restaurant location, product taste, product characteristics, product price, customer positioning, service etiquette and other specific reasons, but the most critical one is the fundamental reason: business philosophy.

2. How to locate the store?

(1) traffic points

Bus stations, MRT stations, railway stations and other traffic points are the areas where people gather the most in the morning. If breakfast shops can be set up in these areas, and the craftsmanship can stand the test, business will not be bad when you meet the bustling crowd every morning.

It would be better if your shop happened to be near the station. When people are waiting for the bus, they may buy breakfast in the shop near you. Or get off the bus and buy it near the bus stop. In any case, the breakfast shop set up at the station is believed to be better than other enterprises.

(2) Community housing

Not every shop is suitable for opening in a residential area. In the early morning, students will walk to the school near their home to study. If they don't have breakfast at home, of course they will have breakfast at the breakfast shop near their home. After the student crowd has passed, it will be the time for office workers to go to work. Then, it's time for mothers to go out to buy food.

In residential areas, most of them are neighbors of the same community. They can not only know the guests, but also establish good feelings with them. Therefore, it is easy to have familiar customers when opening breakfast shops in residential areas, so it is easy to establish a fixed source of customers.

⑶ Market geography

Generally speaking, the market is also an aspect that many people choose to open breakfast shops, because eating breakfast is just like buying vegetables, only in the morning. Many housewives are used to eating something near the vegetable market, or taking breakfast home for their families after buying food.

④ The periphery of cultural and educational hospitals

Modern people live a busy life and often have no time to prepare breakfast. Students who rush to class in the morning will definitely spend money near the school if they don't solve breakfast in their own community. Many shops or food stalls near the school are doing well. However, the rent of off-campus shops is quite high now, and business will be greatly affected during the winter and summer vacations. Instead of renting a storefront, it is better to operate in the form of a booth, which can be transferred to other places for business on holidays.

3, commodity procurement, cost control

(1) Purchasing is the first step of management. Without purchasing, there would be no ingredients and tools, let alone selling nutritious breakfast. The purchase of breakfast shop can be divided into two parts: urgent and slow, and the purchase work is also an important link related to the cost control of breakfast shop. Let's first take a look at the specific work of procurement personnel under different procurement forms.

(2) Goods and fresh seafood must be purchased in the morning, and due to timeliness, they need to be purchased regularly to ensure the freshness of raw materials.

(3) Temporary warehousing (when the store needs temporary warehousing, the purchasing staff should put aside their normal work and try their best to do a good job of "remediation").

(4) In addition, you can order and deliver goods by telephone. In order to reduce intermediate links and reduce costs, there are more opportunities to purchase in the wholesale market. ).