New East China and Xinhua West Road in Xiangcheng District are shopping places, and Jiaxinmao Square in Nanchang Road has famous brand stores such as Watsons, Lee, Levi's and Nike. The relatively low consumption is the "Student Street" near Zhangzhou Teachers College, which is connected with Ruijing Road (also called Women's Street).
The ancient city of Zhangzhou, located in "Zou Lu on the seashore", is a famous historical and cultural city in Zhangzhou. The ancient city is the most valuable core area in Zhangzhou, and it is also an important part of Minnan cultural and ecological protection experimental zone, the first national cultural and ecological protection zone in China.
The ancient city of Zhangzhou is located in the center of prosperous commerce and trade, and it is also an ancient city with concentrated historical buildings and traditional culture. The five characteristics of "Old Street Love, Slow Life, Minnan Flavor, Republic of China Style and Taiwan Overseas Chinese Love" are very distinct, and the cultural tourism resources are very rich.
In 2004, it won the honorary prize of UNESCO Asia-Pacific Cultural Heritage Protection Project and was selected as one of the first batch of "China Historical and Cultural Blocks". In recent years, many film and television dramas, such as Taiwan's Past, Legend of the Cloud, Strait and Theater, have taken Zhangzhou ancient city as an important location for shooting in historical blocks. "The ancient city of Tang and Song Dynasties, the blocks of Ming and Qing Dynasties, the customs of the Republic of China, the charm of southern Fujian and the prosperity of overseas Chinese and Taiwan" is the best summary of it.