Recently, I read a group of warm-hearted copywriting that called you willful, which suddenly reminded me of the word "rich willfulness" that was very popular in those days. When I heard this word, it was probably because I limited my thinking that only rich people dared to think willfully. In fact, now it seems that willfulness refers to mentality, not actions without mentality.

This group of high-profile copywriting uploaded on the Internet is from Ogilvy & Mather, Taiwan Province. It is a group of copywriting that creates a Campaign brand for the Japanese Jiaoxi Master Hotel. It reveals lightness and relaxation between the lines, and "exhorts you to be willful" from every small node of life. These copywriting "exhorts you to be willful" by embroidery, and it appears in our lives without conflict.

these "willfulness" have turned into simple and meaningful "truth", extending six themes of "soaking in water", "dining", "lying down", "brushing your teeth", "drinking" and "staying in bed", and printing interesting copy on daily necessities, which makes life interesting, so "willfulness" is actually a state of mind, which can change more than just one person's life. Then let's feel these "willful" forces.

It doesn't matter if the painstaking efforts of "Principle 1" are lost, but the body can make up for it.

The realm of "Principle 2" is much higher than that of not having time, so it's worth practicing.

When you meet your own food, don't be afraid to eat for too long.

"Principle 4" is a little "no" and a big step towards maturity.

"Principle 3" I didn't go to sleep until I collected the plot that can make me dream.

I later learned that my bones should be hard, but my body should be soft.

I have something on my mind, so it's important to take a personal leave.

It's very important to eat different kinds of dishes. French food today, Thai food tomorrow, and Italian food the day after tomorrow.

I'm lazy. No matter how busy you are, you should take some time to touch your teeth.

After brushing your teeth, you should eat a candy (it's already three brushes tonight).

I bought a good watch

When can I tell the truth?

If I don't drink enough water today, I will add ice to my whisky to make up for my wish. When I grow up, I will continue to be a child.

I will never look back after work, and I will never read

I will show my children the truth, which is better than staying in bed. Mother has practiced

"willfulness", which is not to make people profligate, but to give people a reason to walk slowly in a long marathon, not to stop, but to rest and recover, to see if there is anything missing in the past, and then to start, chase and leap hard.

these are the only cattle b copywriters I have seen.

There are always surprises in small cards

When it comes to copywriting, I have to mention that Durex flirted with the copywriting of major brands some time ago, which is simply going against the sky.

How about this copy, old drivers? Is the green arrow next to the supermarket door usually a condom?

Then Durex began to flirt with Dove chocolate

Durex can only be used before Dove, haha, Durex dallied with major brands, and at 1: p.m. in Weibo @ all their officials, @jeep started to take me

The old driver took me. . . Don't blush at all!

At two o'clock in the afternoon, @ Levi's jeans pocket

Of course, the master has made moves, and there are always reciprocal moves. The major brands that have been molested are also unwilling to be lonely, so they fight back and flirt back, and watch and cherish it

See how the Green Arrow works against flirting

Then they start flirting with major brands. Directly on the picture

beautiful rice cooker

Shanxi mature vinegar

Fiyta watch

999 dermatitis flat

Budweiser beer

The master is among the people! The master is also in the enterprise

1. All introverts in the world are talking to the wrong person.

2. I was lovelorn in Tokyo, but fortunately the wine was very strong.

3. Don't hurry, feel the way.

4. Don't mention the mountain you climbed, only the morning peak.

5. There is a monster in the world that breaks up the parent-child relationship, which is called growing up.

6.Yesterday you said tomorrow。

7.

8. Only food and love can live up to it.

9. The great antonym is not to fail, but not to fight.

1. The world outside the door is home inside the door.

I got up in the morning and was attracted by the copy of these posters.

I am a designer, but I have a soft spot for words. I usually like to collect some classic sentences and occasionally write my thoughts. What attracted me at first was this series of pictures, and then I took a closer look at these copies and couldn't extricate myself. Theme: It's very cold this year. Listen to something hot!

it is in line with real life, and the text is easy to understand. The focus is on this series of advertising words, which reflect the living conditions of many people.

"With a monthly salary of 5, yuan, you should work hard to live like a monthly salary of 5, yuan."

As a working family, many people around me are trying to live like this, including myself. Living in a big city, although the salary is not high, all kinds of outstanding people around us are invisibly affecting our requirements for ourselves and want to live more exquisitely!

"There are many big events in the news every day, which I don't care much about. However, I received an email from HR today saying that the 13 salary at the end of the year was cancelled. "

in fact, many times we don't care about the thing itself, but whether it affects us. This has a great relationship with the level of personal needs.

"The more people there are, the more confused they are. Fortunately, the more people listen to the list, the clearer it is. "

"I haven't met anyone I like this year, but I heard a favorite song today."

"The older you get, the more you feel that only hair loss is the easiest."

"The person you like is blacklisted in the address book, but fortunately, the song you like is on the music list."

"It snowed in my hometown today, but it will still be warmer than Beijing at one o'clock in the morning."

"As soon as my colleagues talk about stocks, I wear headphones."

it's very cold this year, let's have something hot!

Uncle Pin will share with you some copy of Niu X when eating takeout.

There are many different ways to express food copywriting.

For example, tea-loving literature and art,

Starbucks-style monologues,

Lamian Noodles-style food ingenuity ...

But recently, there is a new force in the catering industry,

which is take-away copywriting.

the day before yesterday, I wanted to eat fried chicken,

and then I called a chicken for no reason.

Yesterday, I asked my friend to order a meal at will, and

I sent it to you thinking that someone bought me a Chanel,

I'll go!

I have to say,

A rookie copywriter in the take-away world has risen in Ran Ran.

Let's take a look around.

comments: I don't wash my hands when eating, and I'm not allowed to fall in love

comments: I eat bitterness for eating.

comment: the legend of a bowl of porridge

comment: hug yourself after eating

comment: does the soul have a sense of taste?

comment: sour and sweet is enough

comment: it is enough to take care of my stomach

comment: I wish I can be cured all my life

comment: I should raise more meat and myself

comment: my potential is still lurking

comment: loneliness is the devil

comment: I will eat it all at once. What is emptiness?

Comments: You can't miss either food or friends.

Comments: Do you want it? I have too many here.

Comments: Are you at ease? Very reassuring.

comment: fantasy? Hehe

Comments: Don't drive, just eat

Comments: I may need three

Comments: I like your honesty, but there may be no next time

Comments: Eat, never stop

Comments: I love fried rice with eggs in my life

Comments: This must be a shop opened by Xueba

Comments: You have a pair.

After all,

when you open a takeaway,

when you see these words,

you can be moved,

or smile,

maybe that's enough.

I'm a crazy copywriter. Let's share a wave of stocks that I've collected for many years, so let's not talk about big brands. Let's see what "experts are among the people" means.

1. Look at how others sell fruits

2. Selling bras and underwear is also a must

3. Warm reminder from the traffic police: At our age, you must remember to wear a safety helmet when riding an electric car, or you will be recognized by your classmates driving a Mercedes-Benz BMW.

4. Lottery shop copy: Dear, no matter how busy you are at work, don't forget to buy lottery tickets! After all, it is much more difficult to earn 1 million yuan than to win 1 million yuan.

5. Continue to copy the lottery shop: In fact, you have 1 million deposits in the bank, but you have forgotten the withdrawal password. Every time you enter the password, you need 2 yuan. Once it is correct, the money is yours. Don't worry, don't give up. If your heart is there, your dream is there.

6. The counterattack of the supermarket aunt: eighteen eccentrics in Yunnan, it is strange to travel without buying.

7. A barbecue shop: My friend, let me count with my fingers. Your stomach is short of wine and your five internal organs are short of strings. Come in and make up for it.

8. Another barbecue shop copy: You are the wind, I am the sand, eat chicken feet and then go home.

9. Don't give me fake money

1. Let's see if you dare to bump into me: older women will marry if they chase

11. No smoking at gas stations: we fully understand that your life is worthless, but oil is really expensive.

12. Real estate agent

13. It's about toilet paper, not Hada

14. Is it unkind for my canteen to follow the bathroom, but it's really good: takeaway can be eaten for a lifetime, and canteen can only eat for a few years.

This insight, this incitement, advertisers, tremble, careless copywriting is not as good as roadside stalls, * * * encouragement!

People's wisdom is infinite, so let's go to a flower shop first.

an air conditioner.

gas station.

save paper in the bathroom.

a wide range of accessories.

this simple violence.

fruits.

Finally, a Durex. Today is the fifth Youth Day. Let's take a look at the following awesome copywriting.

this time, instead of reading classics, let's look at how real estate, investment, intermediary and so on write the copy.

prick your heart, Lao tie. Investment and securities copywriting

real estate copywriting

real estate agency copywriting

In fact, considering all these years, everyone has lied to me, except the real estate agency.

for more than ten years, they have been earnestly harassing me to buy a house, saying that the house price will definitely go up, but I didn't listen. It was really kind of me to treat it as a donkey's liver and lung. If God gave me a chance to start over, I would never hang up on them!

What is a cow's copy? Many people may be knowledgeable and have some experience. They have read and done a lot of copywriting, but they have no deep understanding of copywriting. The really good copy is not written, but depends on insight and thinking, and it needs in-depth market research!

Look at some examples:

Men only visit Hailan House, Hailan House and men's wardrobe twice a year!

Good copywriting gives insight into the pain points of men's shopping. At the same time, the prices and products of Hailan House are more uniform and standardized, and there is no need to bargain. Men go shopping to buy clothes in the hope of quickly buying designated brands and types, and at most choose which style, so the word wardrobe is absolutely used, which is a very good metaphor. Going shopping twice a year is also aimed at the pain points of men who don't like shopping.

melatonin, if you don't receive gifts this holiday, you will receive melatonin!

this advertisement is excellent, although it doesn't reach the top, let's analyze it and reposition health care products as gifts.