Choosing a location for a milk tea shop is very important. Business will only be good if you open a milk tea shop in a good location. However, the rent of a shop in a good location is very expensive (or you cannot rent a restaurant in a good location at all), so sometimes we have to make a compromise.
The best way to open a milk tea shop is to choose a relatively remote place, hoping to attract customers to come and spend money after opening.
However, not everything goes as planned. After opening a milk tea shop, it cannot attract customers. What should I do if the business is not good?
There are always ways to improve the business of a milk tea shop in a bad location, it just depends on whether it is suitable for the local conditions.
What kind of marketing should be used to make the business of milk tea shops good?
You can try these methods: 1. Develop takeout business and focus on takeout.
The milk tea shop is located in a remote location and cannot attract customers to consume, so it can only take the initiative to promote the milk tea shop through website display, distribution of leaflets and other methods to develop takeaway business.
With the increase in homeboys and homegirls and the popularity of online shopping, takeout business is the future development direction of the market.
2. Attract customer flow by carrying out various activities.
For example, conventional ones: buy 2 get 1 free, second cup at half price, limited time promotions, etc.; more creative ones: reading season gatherings, making friends, winning prizes in competitions, etc.
Event promotion methods: put up posters and distribute leaflets.
3. Theme marketing: Turn the milk tea shop into a store about a certain theme, such as literature (add books to the store for reading), games (add computers to the store for playing? and some game strategy books)...
You can hold offline theme gatherings, three-minute dates, make her a cup of coffee and other activities. The key is to create marketing highlights and attract attention.
4. Interpersonal public relations As the boss, you should use your interpersonal and communication skills. Turn customers into friends and they will naturally frequent your milk tea shop.
Of course, a milk tea shop with a bad location must make its business good. Good taste of milk tea, cleanliness, and rich varieties are the basis for a good business.
At the same time, everyone usually pays more attention to learning some promotion plans of well-known brands in the catering and food industry such as McDonald's, Pizza Hut, KFC, etc., which is also beneficial to increasing the turnover of milk tea shops.