In the past two years, the spark of smart home has spread into a prairie fire. More and more companies and brands have entered the market to compete for food. Google, Amazon, Apple, Samsung, Siemens, as well as domestic BAT, Huawei, etc., and even some emerging
Internet companies, mobile phone manufacturers, etc. have disrupted the situation, but only Haier was the first to realize smart home from concept definition, application implementation to user life, and completely transform scientific and technological achievements into market achievements.
There is no doubt that Haier has become the leading brand in the global smart home market, changing trends and dominating the landscape.
From the earliest deployment of IoT smart homes with U-Home 13 years ago, to leading the formulation of international and national standards for smart home series, to the continuous iterative innovation led by complete sets and customization, Haier, as the world's industry leader in home appliances, has
The era dominates smart home appliances, or the Internet of Things era defines smart homes. In every wave of industry changes, we hold the knife handle and market power to lead the change.
On May 24, at the launch ceremony of the Haier National Trendy Home Appliances Festival, Haier Group Vice President Li Huagang said in an interview with Home Appliance Circle and other media, "Through intelligent links, we will attract users with cost-effective advantages that continuously break through the 'floor price'.
Instead of providing the ultimate smart experience, what Haier wants to do is create a smart life that can break the "ceiling". Currently, based on its leading advantages accumulated in the traditional era, its leading smart home and IoT platform capabilities, and its leading global layout of smart homes, Haier Smart Home will
Quickly reach thousands of households, bringing a wonderful smart life experience.”
Smart homes bring order to the chaos and break through the "ceiling" of the market. In the past year or so, under the prosperity of the smart home industry, it is difficult to hide the market chaos such as inconsistent standards, uneven quality, and low entry barriers. Some Internet companies have developed
After launching software terminals and integrating some OEM home appliance hardware, they began to hype concepts and tell stories to the market, lacking an effective connection between product systematic innovation and differentiated user needs; at the same time, there are also small businesses outside the third and fourth tiers that are taking advantage of the "Internet"
+ "Copying things by copy and following the market with barbaric competition of "low price and low quality" has further aggravated the "small, scattered, chaotic and poor" state of the smart home industry.
The Haier National Trendy Home Appliances Festival, which was launched in advance, will undoubtedly open a window for the market, allowing the outside world to see what kind of smart life and smart home solutions the world needs most?
Why is Haier able to stand at the center of the smart home vortex, define competitive standards, and lead consumer trends.
"Eight series of hot-selling home appliances, four smart scene packages, and a high-end complete Casarte 'Conductor' package not only bring users the most advanced smart hardware, but also build Haier smart homes for users based on the hardware."
5+7+N” full-scenario customized complete set of solutions builds a smart home and beautiful life service platform, presenting a new smart lifestyle that users can experience and purchase. Although users purchase Haier smart hardware is a one-time purchase, the software,
"The performance can be iterated infinitely, which is Haier's differentiated advantage," Li Huagang said, which will ultimately allow users to gain unlimited experience in Haier smart homes.
Home Appliance Circle has learned that as the first batch of results of Haier’s smart home, the three major differences of “complete set, customization, and iteration” hidden behind “5+7+N” have become the core competition of leading the industry and making it impossible for competitors to copy and imitate.
force.
Among them, 5 refers to the five major living spaces including smart living room, smart kitchen, smart bedroom, smart bathroom, and smart balcony, 7 refers to the seven major whole-house solutions such as whole-house air, whole-house water, and whole-house security, and N is
User personalized customization.
This time, Haier chose to use smart home to represent the new national trend. This is in line with the current trend of quality, intelligence, and package changes in home appliances. It also allows users to intuitively feel how Chinese home appliance giants can achieve world-class core competitiveness.
, competing head-on with Apple, Samsung, Google, Amazon and other foreign-funded companies on the global battlefield: in April this year, they opened smart home experience stores in Pakistan and the United Kingdom, fully entering overseas markets; in May, they launched the "Guochao Smart Home Appliances Festival"
", pushing the 5+7+N full-scenario solution into thousands of households.
From the perspective of the development of the global smart home industry, Haier is poking through the "ceiling" of industry development, replacing past product thinking with new user thinking, creating an ecological brand in the Internet of Things era with smart homes, breaking the stereotypes of development models, and achieving globalization.
breakthrough.
At present, Haier's smart home globalization camp is built by a matrix of seven major brands in the world, including the "North American Edition" smart kitchen suite of GE Appliances in the United States, the "Social Kitchen" launched by Fisher & Paykel for New Zealand users, and Casa
With its leading product suites and services, it has the ability to provide differentiated solutions for global users, and provides a "standard ruler" for the development of the global smart home market.
Data shows that the sales volume of Haier’s “5+7+N” smart home complete sets has exceeded 10 million units.