Recently, the "Online Takeout Service Market Development Research Report" released by DCCI, a third-party Internet data agency, shows that 45.4% of my country's netizens have used online takeout services.

Nowadays, in the market environment where the O2O scene continues to ferment and has become a mainstream format in the retail field, the integration trend of financial technology and credit card business continues to strengthen. Major banks are actively leveraging the power of technology to penetrate credit card services into users’ daily consumption scenarios.

, build a new relationship with people at the core and supported by payment and consumption.

In November last year, Pudong Development Credit Card launched the industry's first credit card lifestyle consumption platform with a rebate model - the "Xiaoura Huihua" merchant alliance platform, which combined with Cartier, KFC, Pizza Hut, Nike and other high-quality merchant resources to create a new consumption model that "returns benefit to the people"

model.

Recently, Pudong Development Credit Card has reached a further in-depth cooperation with KFC, and its takeout platform has officially settled in "Xiaopu Huihua". Users only need to log in to the official Pudong Development Credit Card APP "Puda Xiben" to order KFC takeout online at a preferential price, with a package of 50 yuan or more.

Special promotion of 20 yuan off.

This is KFC’s first in-depth cooperation with a bank financial APP, and it is also another active exploration of Pudong Development Credit Card’s continued layout of O2O consumption scenarios.

The reporter’s experience found that when users open the “Puda Xiben” APP and log in to the event platform, they can use the intelligent positioning function to obtain nearby “Xiaopu Huihua” merchants based on their current location; the same merchant can support multiple consumption scenarios, such as purchasing

In addition to our common food discount coupons, full discounts, etc., the most distinctive features of Koura Eka are its extra 3-5 times points and 3% rebate of consumption amount.

Strong preferential measures.

Starting from March 18, "Eka Koura" will also launch the "Half Price Every Day" activity, with a theme every day from Monday to Friday, and a variety of interactive forms to bring surprising experiences to users.

Such a large welfare feedback has naturally attracted the love of a large number of users; in less than four months since its launch, "Eka Koura" has reached cooperation with more than 40,000 merchants, covering more than 350 cities, and has more than 450,000 users in "

"Eka Koura" has enjoyed real consumer feedback.

The person in charge of Shanghai Pudong Development Bank Credit Card said that the construction of the "Xiaopu Huihua" platform always starts from the actual consumption scenarios and consumption needs of customers. In this cooperation with KFC, both parties have achieved deep integration and connection from the bottom of the system, aiming to

Provide users with a better and more convenient consumption experience through optimization of the entire process.

?Industry observers pointed out that "Koura Huihua" adopts a two-pronged approach of "attracting fans through hot product activities + maintaining fans through regular activities". Users enjoy real welfare benefits and form a "find Huihua with discounts"

"brand effect.

At the same time, from "reaching users, trapping users, and finally benefiting users", through a series of logically rigorous layer-by-layer construction, Pudong Development Credit Card has successfully built a financial ecosystem that benefits the people. In this ecosystem, users, brands, and merchants

Everyone can get what they need and achieve substantial value-added development; this initiative, which sets an industry precedent, also reflects the advanced strategic thinking of Shanghai Pudong Development Bank Credit Card’s mobile consumption in the financial industry and is worth learning from within the industry.

Disclaimer: The operational suggestions in the article only represent the views of a third party and have nothing to do with this platform. Investments are risky, so be cautious when entering the market.

Trade accordingly at your own risk.