1. China online travel network market share

Eco-tourism is sought after.

China Tourism Day this year. Green development and a better life are its themes. Many parts of the country connect local green resources and ecological resources in series to guide people to go outdoors, feel nature and feel a better life.

China Tourism Day has been established for 11 years, with increasingly rich tourism contents and diversified tourism modes. Among them, green eco-tourism has the advantages of being close to nature and strong integration, and has become an important part of domestic tourism.

Qinghai province, with its unique eco-tourism resources, has the largest area of alpine wetlands, grasslands, shrubs and forests in the world, and is also the area with the highest concentration of biological, species, genes and genetic diversity in high altitude areas of the world. The scenery here makes people marvel at the magic of nature. How to protect precious ecological resources and promote the development of tourism? Only by taking the road of green development. The importance, particularity and irreplaceability of Qinghai's ecological position in the whole country and even the world determines that the development of cultural tourism in Qinghai must respect nature, conform to nature and protect nature, make a fuss about location characteristics and resource characteristics, and take the road of green rise with emphasis on ecological protection. Chang Hongan, deputy director of the Qinghai Provincial Department of Culture and Tourism, said.

nowadays, the tourism bonus brought by green development is constantly emerging. Combined with ecological education, environmental protection and various eco-tourism resources in Qinghai, a variety of eco-tourism products such as ecological research, plateau health, wetland bird watching, self-driving cross-country and forest health have been launched. It has formed 1 eco-tourism product routes, including beautiful Qinghai sightseeing tour, ecological Qinghai health tour and cultural Qinghai traceability tour, which has promoted the healthy and sustainable development of eco-cultural tourism. During the May Day holiday this year, S eco-tourism in Qinghai has been sought after by tourists. Some excellent eco-tourism routes, such as entering Hoh Xil, looking for Tibetan antelopes, eco-go on road trip in the Yellow River Corridor and the beautiful eco-cultural tour of Qinghai Plateau, lead tourists into Qinghai.

rural tourism and new rural life

Because of an online shopping experience of rose tea, I met Ms. Zhang who works in a cultural company in Beijing and runs a homestay in Tengchong, Yunnan. The rose tea sold by Ms. Zhang through the Internet is well packaged: hand-painted roses and a gift are printed on the pale yellow outer packaging. It is this kind of packaging that makes Ms. Zhang have a strong curiosity. This spring, Marvin spent a few days on annual leave and made a special trip to Tengchong, where she lived for a week.

It turns out that in my impression, Tengchong's American tourism resources are mainly hot springs. Unexpectedly, rural tourism there is developing so well now! After returning to Beijing, Marvin couldn't help sharing it with her friends. Walking in Gaoligong Mountain, crossing Longchuan River and punching in the art village, Marvin Tengchong's rural tour is full with the recommendation of local people. There are not only the most primitive and pristine scenery here, but also the preference for new tourism content that follows the trend and is suitable for young people.

nowadays, the connotation of rural tourism is constantly enriched and updated, not only with local flavor, but also with fashion and taste. Rural tourism has become an important way for farmers to get rich, an important part of developing rural characteristic industries and an important window to show new rural life.

In mid-April, the Ministry of Agriculture and Rural Affairs held the promotion activity of 221 China beautiful countryside Leisure Tourism Tour (Spring), and released 55 boutique routes and 176 boutique scenic spots in spring to further promote the development of rural tourism and leisure agriculture. It is understood that during the 13 th Five-Year Plan period, leisure agriculture developed rapidly. In 22, despite the impact of the COVID-19 epidemic, leisure agriculture still achieved an operating income of 6 billion yuan. With the comprehensive promotion of rural revitalization, leisure agriculture will also usher in great development, and the prospect of rural tourism will be broader.

New opportunities for high-quality development

The vigorous development of eco-tourism

For a long time, outbound travel developed rapidly and became the focus of the tourism industry, with rich products and fast iteration. In contrast, at that time, the domestic tourism market lacked the richness and innovation of products, and its attraction to tourists gradually decreased. Spending the same amount of money, poor experience, it is best to travel abroad. At one time, such complaints were common on the Internet. During the period of the Tenth Five-Year Plan, promoting the high-quality development of tourism has become the common goal of tourism authorities, tourism industry and tourists. At present, the development of outbound tourism has basically stagnated. How to enrich and upgrade domestic tourism products, meet people's strong tourism demand and improve people's quality of tourism life, China tourism industry is actively exploring various ways.

during the may day holiday this year, the American tourism consumption market in China attracted attention. Go on road trip, high-speed rail tours, camping tours and increasingly convenient traffic conditions give China tourists more choices. Museum tour, red stadium tour and rural tour are constantly enriched in tourism connotation and increasingly rich in cultural atmosphere; Rural inns, characteristic homestays, star-rated hotels and other hardware facilities are becoming more and more perfect, and more and more tourism products are in line with high-quality international standards.

Dai Bin, president of china tourism academy, pointed out that at present and in the future, innovative development of red tourism, so that tourists have more sense of gain and higher satisfaction with tourism development, will become an important direction and content of high-quality tourism development.

2. Analysis of online travel market

221 is a particularly difficult year for Guilin. Due to the impact of the epidemic, the market in 22 is even more bleak. All tourist places are basically operating at a loss, and the hotel occupancy rate is ridiculously low. Many hotels choose to close down, and so does the catering industry. Because there are fewer tourists and fewer guests, many of them can no longer operate and choose to close down.

3. Market share of tourism websites

Tourism market share refers to the proportion of tourism commodities sold by tourism commodity suppliers to the total commodities in their tourism market. This index reflects the position of tourism enterprises, tourist areas or destination countries in a certain range (region, region or country) of tourism market.

China International Travel Service: In recent years, the market share of outbound travel business has been shrinking, and the current market share is 3.26%.

4. Market share of online travel

lazada in Southeast Asia has been taken over by Ali, with Peng Lei as ceo.

as far as Ali s's globalization strategy is concerned, some e-commerce platforms in developing regions, if there are signs, are estimated to be directly bought by Ma Yun. In some places, Alibaba went directly to the ground to make AliExpress.

Kilimail in Africa, made in China.

Russian http://mail.ru, Ma Yun went to Vladivostok yesterday to talk about cooperation with others.

In developed countries:

Otto Company in Germany is not listed. It's a family business. The scale is comparable to that of Vipshop.

Tesco, a century-old retailer. Started to do e-commerce in 2.

Wal-Mart also has e-commerce business.

Apple, what a surprise. Apple can rank among the top 3 global e-commerce sales only by selling its own hardware. And Apple's online sales in the United States are actually less than half of the total sales. (Who let people sell expensive and sell well? ).

But e-commerce is really awesome in China. The sales of Ali 1, JD.COM4, Suning 7 and Vipshop in 9 and 17 years are all in the top ten in the world (the following figures are the rankings). Pinduo is in trouble this year and should be able to fight.

:5. Market share analysis of online travel network in China

1. Scale of tourism market.

tourism operators can know the scale of the tourism market according to the number of buyers, sales volume, turnover and other indicators. The larger the scale, the greater the feasibility of becoming your own target market.

when judging the market size, the most commonly used criterion is the market share of each operator, not the total number of visitors in the tourism market.

2. Geographical distribution of population.

tourists come from all over the world, but they have obvious regional characteristics.

3. demographic characteristics.

characteristic market segmentation is a common method. Such as age, sex, family size, income level, knowledge and education level, religion, nationality, race, etc.

6. Online travel market share ranking

1. High-end quality travel for the public

At present, China is forming a new development pattern with domestic large circulation as the main body and domestic and international dual circulation promoting each other. Mass tourism based on national consumption will still occupy the main part in the future, while well-off tourism is rising rapidly, and both will be unified in high-quality tourism.

It can be seen that people have new expectations for a better life, and they have entered the stage from whether there is one to whether it is good or bad. This expands the development space of cultural tourism and puts forward new requirements for high-quality development, namely, product diversification, consumption scene, industry digitalization, service quality and order standardization. Therefore, under the new situation, tourism enterprises should serve the overall situation of the country, strengthen cultural guidance, strengthen the application of advanced technology, consolidate and strengthen the foundation of the real economy, meet the needs of the people of the United States for a better life, and focus on developing high-quality tourism.

Second, red tourism has reached its climax.

according to statistics from the Ministry of culture, tourism and culture, the number of red tourists in China will exceed 1 million in 22. During the 13th Five-Year Plan period, the number of red tourists has maintained a steady growth, maintaining a market share of more than 11% in the domestic tourism market. The scale and popularity of red tourism continue to climb. 221 coincides with the 1th anniversary of the founding of the Party, and red tourism will surely usher in a new round of climax.

In fact, in recent two years, many red tourist attractions have been deeply developed. Through the road of integration, innovation and characteristic development, the revolutionary history is restored by means of sound, animation, digital interaction and other scientific and technological means, so that the red tourism has changed from static to dynamic, and the red tourism products have been exported from one-way to recreational tourists from bystanders to participants, and at the same time, the concept of "755" has been deeply rooted in the hearts of the people. The tourist groups have become younger and more family-oriented.

Third, rural tourism continues to heat up.

at the recent central rural work conference, Xi Jinping emphasized that after the victory in tackling poverty, it is necessary to comprehensively promote rural revitalization, which is a historic shift in the focus of the work concerning agriculture, rural areas and farmers. In the post-epidemic era, villages with beautiful scenery and beautiful ecology are more attractive than ever. Yan 'an Yan 'an predicts that by 225, China's leisure agriculture and rural tourism will receive more than 4 billion tourists annually, and its business income will exceed 1.2 trillion yuan.

rural tourism is welcoming the best period of development opportunities in history. From the macro policy point of view, the comprehensive promotion of rural revitalization strategy means that a large amount of policy funds will be invested in rural areas, rural infrastructure and public facilities will be improved, and the rural tourism industry environment will be improved rapidly and generally. From the perspective of consumer groups, China's urbanization rate has exceeded 6%, the base of urban residents has expanded rapidly, and the potential demand for rural tourism has continued to grow. Under the guidance of national policies, rural tourism has continuously launched various services such as natural sightseeing, parent-child companionship, health care, etc., to improve the quality of rural accommodation, and to develop products such as rural cuisine, night tours and theme research.

fourthly, the nearby scenery attracts people's attention.

affected by the epidemic, many people still have concerns about long-distance travel. In addition, most primary and secondary schools still restrict students from traveling on long holidays, resulting in many families not being able to travel far. It has become a new trend that people have time to dig deep into Zhou Bianyou and local short trips and rediscover the beauty around and at home.

With the continuous development of leisure tourism in recent years, the Zhou Bianyou model has gained enough market recognition and admiration. With the improvement of software and hardware facilities and services brought by the rapid growth of demand in recent years, this model has been able to meet the needs of more consumers. The deepening of local tourism will enable local residents to better experience the place where they were born and raised, and improve their happiness index. Short-distance travel last week

Especially when tourists who have traveled all over the world and have travel experience return to China, they are more looking forward to discovering destinations that have never appeared in the mainstream vision. These small groups can just inspire this group of tourists and become the epidemic after everyone realizes freedom of travel.

sixth, experiential products are highly sought after.

under the epidemic situation, safe travel has become an important factor for tourists to consider. A family group, a small group of three or five friends, or even a small group tour of two people, because it is safer, more private and more free, has gradually become a new trend in the tourism market. According to Ctrip data, the proportion of private delegation selection rate in the total number of delegations in the New Year has increased from 1% last year to 3%, and more and more people are willing to pay for safe travel.

At the same time, tourists have higher requirements for the new gameplay and depth of the destination, and are no longer satisfied with punching in and skimming the water. Therefore, customized tours, in-depth tours and other more personalized and private experiential tourism products will be recognized and sought after. Compared with the traditional group tour, tourists who choose this kind of products can choose their own time, route, content, travel mode, travel partner, travel service mode, service provider and payment mode. It presents the characteristics of theme, niche, depth, randomization, fragmentation and adjustable consumption.

seven. Fancy upgrade of smart tourism

Technological innovation represented by the Internet, big data and artificial intelligence makes tourist destinations move from offline to the cloud; Cloud tourism and online celebrities bringing goods have become a new blue ocean for cultural and tourism enterprises. The integration of interactive, immersive and three-dimensional digital technology with traditional culture and contemporary art has greatly enriched the tourism product system; Contact-free service and one-machine tour platform model are accelerating the construction of smart scenic spots.

In the new year, science and technology are continuously empowering the tourism industry in various forms and contents, bringing more refreshing experiences to tourists. As more and more technology applications mature, we have reason to expect that the tourism industry will become more and more intelligent, and smart tourism will become the main force in the future tourism market, and more wisdom will be integrated into the traditional tourism industry.

8. Make an appointment quickly.

In the past, people used to visit scenic spots impromptu, but under the normal background of epidemic prevention and control, the scenic spot ticket reservation system has become a new trend of civilized travel. Recently, relevant national documents emphasized that all state-owned tourist attractions should provide online booking service before the end of 221. It can be predicted that the era of travel booking in China is coming quickly.

In fact, the travel reservation system is quite mature abroad, and the epidemic situation only catalyzes this process in China. For scenic spots and tourists, the normalized reservation system is win-win: while protecting cultural relics and natural resources in scenic spots, tourists can get a safer and more dignified tour experience and better spiritual enjoyment. In 221, the competition between visible scenic spots and invisible booking channels will be further intensified, which will drive museums, art galleries and other public cultural facilities to realize online booking services simultaneously, and booking tourism will become a new form of tourism consumption.

Nine, comprehensive marketing becomes a magic weapon for drainage

In p>22, Ding Zhen's lovely wild boy became popular from the live broadcast of Ctrip's boss. From the "National Rural Industry Development Plan" Zhanjiang Cultural Tourism to the "Hidden Corner", "The New Palace" and other variety marketing, the cultural tourism industry has shown its talents. With the help of marketing carriers such as live broadcast, short video, film and television variety, and cross-border integration with cultural media, it has achieved very considerable tourism marketing results.