In every corner of the world, in every city in China, we will often see an old man’s smiling face, gray beard, white suit, and black eyes. He will always be dressed like this, this is it. The smile is probably the most famous and expensive smile in the world, because this amiable old man is the sign and logo of the famous fast food chain "KFC" - Colonel Harland Sanders, and of course the creator of this famous brand. The fried chicken we eat at KFC today was invented by Sanders. From the original street shop to today's food empire, Sanders has gone through a bumpy entrepreneurial road. "Colonel Sanders" Harlan Sanders was born on September 9, 1890, in a farm near Henryville, Indiana, USA. The family is not very wealthy, but they are still doing well. However, when he was 6 years old, his father passed away, leaving his mother and three children struggling to survive. In order to make a living, my mother had to take on many jobs outside. During the day, she had to go to the food factory to peel potatoes, and at night she continued to sew clothes for others. Naturally, she had no time to take care of the young children. As the eldest, Sanders shouldered the responsibility of taking care of them. Brothers and sisters share the important responsibility of mother. During the day, his mother was not at home, so little Sanders had to cook by himself. One year later, he learned to cook 20 dishes and became a well-known cooking expert. When he was 12 years old, his mother remarried, but the relationship between Sanders and his stepfather was not very good. When he was in sixth grade, he no longer wanted to study. The air at home was so stuffy that Sanders decided to go to work and change his environment. . He came to work on a farm in Greenwood. Although it was hard work, he could still maintain his personal food and clothing. Since then, he has changed countless jobs. He has tried almost any job. He has worked as a painter, a firefighter, sold insurance, and served as a soldier for a while. Later, he also obtained a correspondence law degree, which enabled him to work in the field of law. Sheriff of Little Rock, Kansas for a time. When he was 40 years old, Sanders came to Kentucky and opened a Kebin gas station. Because there were many customers coming and going to refuel, and seeing the hungry faces of these people who had traveled long distances, Sanders had an idea, why did I Why not make some convenience food to meet the needs of these people? Moreover, his craftsmanship is already good, and his wife and children often praise him. As soon as he thought of it, he cooked some daily meals in the small kitchen of the gas station to attract customers. During this period, Sanders launched his own specialty food, which was the prototype of the later world-famous Kentucky Fried Chicken. Due to its delicious and unique taste, the fried chicken soon received a warm welcome. Guests praised it and even some People come here not to refuel, but to eat the fried chicken from Kebin Gas Station. When he first started doing this, Sanders was trying to expand his gas station business, but now the reputation of fried chicken has exceeded the gas station. Due to the increasing number of customers, the gas station can no longer accommodate it. Sanders is here Across the street opened a Sanders restaurant specializing in his specialty - fried chicken. In order to ensure quality, Sanders put on an apron and started frying, and invested in expanding a large restaurant that can accommodate 142 people. In doing so, he created a rudimentary market for fried chicken. In the following years, while running the business, he studied the special ingredients for fried chicken (containing 11 kinds of herbs and spices, which make the skin of the fried chicken form a thin, almost unbaked shell, making the chicken moist and delicious. To this day) , this ingredient recipe is still in use, but the number of seasonings has increased to 40. And this is Kentucky's most important secret weapon, just like Coca-Cola's recipe. By 1935, Sanders' fried chicken was famous far and wide. In order to thank him for his special contribution to the state's food, Ruby LaFond officially awarded him the rank of Kentucky Colonel, so people called him "Dear Colonel Sanders" until now after World War II. Although his business was good, Sanders was not satisfied with this achievement. He went a step further and built a motel next to the hotel. In this way, Sanders became the first motel before the famous Howard and Johnson Motel was built. However, as the number of customers increased, Sanders felt that he lacked management experience. For this reason, he went to Cornell University in New York to study hotel industry management courses, which enabled him to quickly. It is a good solution to the hotel management problems we will face in the future, but there are still problems. As the reputation of Sandoz Restaurant grows, there are more and more customers. It is necessary to fry and serve chicken quickly for so many customers. Serving food on the table is not an easy task. He is always busy frying chicken for customers while listening to the customers who are on their way to complain. Sanders is very worried about this. What should he do? At this time, an accidental pressure cooker demonstration gave him an idea. The pressure cooker can greatly shorten the cooking time without burning the food, which is the best thing for his fried chicken. 1939. In 2006, Sanders bought a pressure cooker. After doing various experiments on cooking time, pressure and oil, he finally discovered a unique method of frying chicken under pressure. The most delicious fried chicken he has ever tasted, KFC still maintains this secret recipe of using a pressure cooker. And just as he imagined, it only took 15 minutes to fry a chicken. The short time and delicious fried chicken immediately became a popular choice at that time. It was a hot topic that everyone was talking about, and many diners flocked to it. Even during the Great Depression of the 1930s, Sandoz's business was still booming.

However, the outbreak of World War II dealt him a small blow. During the war, gasoline rationing was implemented and his gas station closed. From then on, Sanders concentrated on running his own restaurant. However, changes in the outside world once again threaten his stable life. The plan for the new interstate highway across Kentucky was finalized and announced to the public. The road next to the location of Sanders' restaurant was passed by the new highway. This was a huge blow to Sanders and disrupted all his plans. His ambition and enthusiasm suddenly dropped to freezing point. He had to sell his assets to pay off his debts, and the proceeds amounted to only half of his total assets before the road opened. Even his bank savings were exhausted in order to pay off his debts. All of a sudden, Harlan Sanders, the former respected colonel, went from a respected rich man to a penniless poor man. At this time, Sanders was 66 years old, and all he could rely on was his monthly relief fund of US$105. But Sanders didn't want to end his life. Moreover, this small amount of relief money could not sustain his life at all, so he still had to rely on himself. After 1009 failures, Sanders thought hard about what to do to get out of the predicament. The most valuable thing he owned was fried chicken, which was a huge intangible asset. Suddenly, he remembered that he had sold the fried chicken recipe to a restaurant owner in Utah. This boss did a good job, so several restaurant owners also bought Sanders' fried chicken ingredients. They paid Sanders 5 cents for every chicken sold. In his predicament, Sanders thought, maybe there are still people doing this, and maybe this is a new starting point for his career. In this way, Colonel Sanders started his second business. He took a pressure cooker and a 50-pound bucket of ingredients and drove his old Ford on the road. Wearing a white suit and a black bow tie, the white-haired colonel, dressed like a Southern gentleman, stopped at the door of every restaurant from Kentucky to Ohio, selling the secret recipe for fried chicken and asking for fried chicken performances for the boss and the clerk. If they like fried chicken, sell them a franchise, provide the ingredients, and teach them how to fry it. At first, no one believed him. The restaurant owner even thought it was a waste of time to listen to this strange old man's nonsense. Sanders' publicity work was very difficult. For two years, he was rejected 1,009 times. Finally, when he walked into a restaurant for the 1,010th time, he got an "Okay" answer. When there is one person, there will be a second person. With Sanders's persistence, his idea was finally accepted by more and more people. In 1952, the first authorized KFC restaurant was established in Salt Lake City, which was the beginning of the world's catering franchise. Then, to the surprise of more people, Sandoz's business snowballed. In just five years, he has developed 400 chain stores in the United States and Canada. In 1955, Colonel Sanders' KFC Co., Ltd. was officially established. At the same time, he accepted an invitation to appear on a talk show on a Colorado television station. Since he was busy at work all day long, he had to find the only clean suit - a white palm suit, put on the black-rimmed eyes he had worn for many years, and appeared in front of the public. The image of a veteran Southern colonel cooking fried chicken soon attracted many reporters and TV hosts. The 70-year-old Sanders was surrounded by people clamoring to cooperate with him, and restaurant representatives who wanted to buy franchises were still swarming. And arrived. To this end, he built a school and asked these restaurant owners to come to KFC to learn how to operate a franchised fried chicken restaurant. In 1964, an investment group composed of John Brown, a 29-year-old young lawyer, and Jack Massey, a 60-year-old capitalist, were deeply moved by Sandoz's business. They wanted to purchase the project for US$2 million. The career was a considerable sum at the time. Although he was extremely reluctant to part with it, considering that he was already 74 years old, Sanders agreed and left the next career to the next generation. The eternal image of KFC In everyone's eyes, retired Sanders should take a good rest, but this tireless old man has started another job. Since appearing on TV, his look has become KFC's unique registered trademark. When people see him, they will naturally think of Colonel Sanders' legendary experience and his always smiling appearance. For this reason, Sanders often joked: "My smile is the best trademark." Although he sold all the exclusive rights, considering his huge reputation, these new owners paid Sanders a lifetime salary. , asked him to continue to serve as the spokesman for KFC Fried Chicken and promote it extensively. With the joining of enterprising new management personnel, KFC has developed at an alarming rate in the context of the rapid development of the American fast food industry. Over the next five years, sales grew by an average of 96% per year, reaching $200 million in 1976. In the same year, nearly 1,000 new stores were opened, most of which were franchised. In 1971, with the colonel's approval, Brown and Massey sold this potentially promising business to Huberline. At this time, KFC's annual turnover had exceeded US$200 million. Although KFC's business has changed hands and changed since then, the franchise method has not changed. Although there are more and more ingredients for fried chicken, it will always be based on the most classic 11 ingredients. Of course, its The image will always be that of Colonel Sanders, who is dressed in a white suit, has white hair, wears black-rimmed glasses, and is always smiling.

Sanders' life is a typical American legend. He worked in various jobs, but he found the starting point of his career in the catering industry at the age of 40. After experiencing setbacks, he made a comeback at the age of 66. , recreated another glory. With his "franchise", KFC today is the largest fried chicken chain group in the world. It can be said that Sanders devoted his whole life to KFC. Shortly before his death at the age of 90, Sanders traveled 250,000 miles every year to promote KFC fried chicken. His age and wealth did not affect his enthusiasm for work, and he still worked tirelessly to run his business. When people asked him why he still worked so diligently, Sanders replied: "More people get rusty from idleness than from exhaustion. If I ever get rusty from idleness, I will go to hell." In 1980, because Colonel Sanders died of leukemia at the age of 90. His body was laid in state at the State House. Although he left, the fried chicken business he founded has brought eternal charm to Kentucky. People may not know the geographical state of Kentucky in the United States, but they cannot help but know the name of Kentucky Fried Chicken. With a chicken, he changed people's eating world. Original and mysterious recipe: Spicy chicken wings, original chicken nuggets, chicken drumsticks...the delicious, crispy and delicious fried chicken makes people have endless aftertaste and never get tired of eating it. In 1930, Sanders used 11 kinds of spices to prepare KFC all over the world. As KFC continues to grow and develop, these recipes are currently prepared through computers, and these 11 seasoning recipes worth millions of dollars are currently in a safe place in Louisville, a bank safe, not for Known to the world.

[Edit this paragraph] Introduction to the founder

KFC founder-Colonel Harland Sanders. The colonel, who was born in 1890, had a life full of American-style success stories. When he was young, he worked in various industries, including railway firefighters, road maintenance workers, insurance agents, tire sales and gas station owners, etc., and finally worked in the catering industry. Found the destination of my career. When he was running a gas station in Kentucky, in order to increase his income, he made various snacks and provided them to passing tourists. The business developed slowly but steadily, and his reputation for cooking delicious meals also attracted passers-by. Tourist, former Kentucky Governor Ruby Laffon named him "Kentucky Colonel" in 1935 in recognition of his contribution to Kentucky's catering. The Colonel's most famous specialty is his carefully developed fried chicken. This has always been a popular product. It took the colonel ten years of blending to achieve a finger-licking aftertaste. Colonel Sanders' success began when he was running a Corbin gas station in Kentucky at the age of 40. In order to increase revenue, he began to make various snacks and provide them to passing travelers. Because his reputation for cooking delicious food attracted passing travelers. , the business has grown slowly and steadily since then. As his reputation grew, then-Kentucky Governor Ruby Laffon awarded him the title of Kentucky Colonel in 1935 in recognition of his contribution to Kentucky's catering. The colonel's most famous specialty is his carefully developed fried chicken. This is the most popular product of KFC today. It is cooked by the colonel using a magical eleven spice formula after ten years of research. The delicious fried chicken attracts many customers. However, the traditional fried chicken method requires customers to wait thirty minutes before enjoying their food. By 1939, the puzzle was answered when the colonel visited a pressure cooker demonstration. The colonel bought a pressure cooker and went home. After doing various experiments on cooking time, pressure and oil, he finally discovered a unique method of frying chicken. The fried chicken fried under pressure was the most delicious fried chicken he had ever tasted. To this day, KFC Fried Chicken still maintains this secret of using a pressure cooker. The Colonel's business faced a crisis in the mid-1950s when the road next to his Sanders Cafe restaurant was passed by a new highway, forcing him to sell the restaurant. The colonel was already 66 years old at the time, but he felt he was still young and did not need to rely on social welfare benefits to live on. This turned out to be a turning point in his career. When the colonel turned 66 years old, this retiree who received a monthly social security pension of US$105 used his old Ford car produced in 1946 to set out on the road carrying his eleven spice recipes and his right-hand assistant-the pressure cooker. . He went to restaurants across Indiana, Ohio and Kentucky to sell fried chicken recipes and methods to interested restaurants. The first authorized KFC restaurant was established in Salt Lake City in 1952. Surprisingly, in just five years, Colonel's has developed 400 chain stores in the United States and Canada, which was the beginning of the world's catering franchise. At the same time, the colonel also received the attention of the television station. Since he was busy cooking all day, he could only find a clean, white palm suit. This dress has since become his unique registered trademark. Since then, people have associated this suit with KFC; and his white suit, white hair, and goatee have become a national symbol.

Several key years in the life of KFC founder Harlan Sanders: Harlan Sanders in the 1980s and 1897s. At only seven years old, Harlan Sanders already knew more than a dozen country cooking recipes. In the small kitchen of his roadside restaurant in the 1930s, Harland Sanders successfully developed the secret KFC recipe. In the 1939s, the restaurant business was booming, and Harland Sanders' craftsmanship and reputation attracted a large number of customers. In recognition of his contribution to the culinary industry, Harland Sanders was named a Kentucky Fried Chicken Colonel. 1950s Colonel Harland Sanders begins licensing operations throughout the United States. With strict quality requirements, the colonel personally provides guidance to authorized franchisees. 1960s Across America, people indulge in the delicious taste of KFC's original chicken fingers. The company gradually integrates into people's lives. The colonel passed away in the 1980s, and his home state government bestowed him with lifelong honors.