In the evening, I send luminous characters to customers and invite my best friends to hang out in Hutaoli.

Why in the walnut?

Because I accidentally saw the cross-industry alliance project in the circle of friends, the price is affordable, and the key point is that this store is quite famous, a national chain.

? Hutaoli integrates music, food, wine, and performances into a rich form of nightlife that has a more cultural atmosphere than a bar and provides cost-effective drinks and food.

From entering the store to the end of consumption, during the process of visiting Wanda, I saw many applications of marketing, such as super symbols, scene construction, and super door headers. I sorted out one or two, hoping to give my dining friends some tips on decoration and door headers and posters.

Inspire.

? 1. Super music symbols, long-distance recognition. From the Wanda parking lot to Jin Street, I took various photos all the way. My best friend hated the iron, so she had to find where Hutaoli was.

I was still sighing that the front door of Xianhe Village was super big and bright.

My best friend pointed to the music symbols in front of me and said firmly, tell me, it’s not far ahead.

Sure enough, when I got closer, I saw that it was Hutaoli Music Bar.

The music symbols formed by several large light strips are very conspicuous at the door.

Although my best friend didn’t know what the super symbol was, through the music symbol, we knew at a glance that this was the Hutaoli Music Bar we were looking for.

What is a super symbol?

Teacher Hua Shan mentioned in the book "Super Symbols are Super Creativity" that symbols are something that everyone can recognize, be familiar with, and love when they see them, and they can act according to the instructions of the symbols. For example, when crossing the road, we listen to the instructions of the traffic lights.

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Even when the landline disappears and the green phone symbol appears on our cell phones, we know that means answering the call.

? So what is a super symbol?

Mr. Hua Shan said that super symbols have the clearest reference, the most concentrated information, and the strongest influence on people's behavior.

So in dimly lit neighborhoods where side lighting cannot be displayed in stores, music symbols are the best super symbols.

It can be recognized and spread by customers at a glance.

2. Set up the scene to allow customers to actively check in and walk into Hutaoli. There are projection lights at the door, as well as a wasted photo wall check-in area and a glass room. Every scene is incomparably beautiful when taking photos. Unfortunately, my best friend and I are in our thirties.

Auntie, I have absolutely no interest in taking photos. Only I, a catering advertiser, care about all these things.

My best friend was worried that the staff at Hutaoli would be kicked out after seeing me filming so wildly.

Of course not, they want us to spread it.

Every time you post on WeChat Moments, it spreads the Hutaoli brand.

All scenes are set up not only to create an atmosphere and allow customers to consume more drinks, but also to provide customers with a lot of beautiful scenery to take photos, hair ties, etc. This is the smart way to run a restaurant. Don’t advertise yourself and let customers

Proactive communication.

3. Marketing activity guidance, seizing visual touch points. From the projection at the entrance to the piano keys + those beautiful love sentences when going up the stairs, every design makes people's hearts beat.

I have to say, I really understand young people.

? The design of member recharge activities is also very appropriate. There will be corresponding recharge reminders on the table paper on the dining table and posters at the bar.

The clever marketing of Hutaoli Music Bar is not to store value, but to accurately capture the hearts of boys and girls. The beautiful scenes, emotional songs, and cool lights reveal the hormones of youth. Under the lights,

While singing, I can't help but consume more drinks.

We accidentally bought our meal coupons for the evening from the circle of friends posted by nearby tourists. The 98 yuan is very affordable. The key is that the atmosphere this time is particularly good.

We didn't store value, and we may not come often in the future. It's not that we don't like the scene, but because the age groups are different.

As a fun-loving young man in his twenties, this place can definitely become a must-visit place.

Are activities in conjunction with peripheral games losing money?

Really not.

Hutaoli's brand management, popularity, and beautiful scene construction can make people who come in to purchase willing to spread the word. For example, I even wrote an article.

I talked a lot with the catering teacher about my experience and feelings tonight.

These are all invisible propaganda for Hutaoli. Maybe my readers and friends will check in at the local Hutaoli after reading this article the next night.

I forgot to mention that their social marketing is also pretty good.

There are many restaurant WeChat groups in my WeChat account, many of which have become dead groups or advertising groups. Only Hutaoli is bustling with activity every day and rarely advertises.

Almost all are experiences in Walnut, as well as some activities and games.

4. Super door heads VS hide-and-seek door heads. I not only went to Hutaoli tonight, but also went shopping along the street. I saw many door heads and was deeply touched.

I've seen super doormen, and I've also seen doormen who don't know what they're talking about, who deliberately pretend to be elegant and hide and seek.

Needless to say, the door of Hutaoli is unified across the country. The content is: catering brand name: Hutaoli, category name: music bar.