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New media marketing case for targeted poverty alleviation?

In order to showcase new cases, new progress, and new results in poverty alleviation, and explore new models for new media to join hands in poverty alleviation, the New Media Professional Committee of the China Journalists Association launched the "2020 China New Media Poverty Alleviation Joint Public Welfare Action" and Cases participating in joint public welfare actions were selected. After strict review by experts, a group of "2020 China New Media" were selected from nearly 100 outstanding cases to help fight poverty, work together extensively, improve social and people's livelihood, and spread the power for good. Excellent Cases of Poverty Alleviation”.

The reporter learned from the scene that the "2020 China New Media Poverty Alleviation Special Recommendation Case" was presented by China Central Radio and Television Station - "Xiao Zhu Peiqi"! Get it together for Hubei. In this group, one is Zhu Guangquan, the famous host of the national news "rapper", and the other is Li Jiaqi, the first brother of Taobao's "oh my god". The two people who don't seem to be in the same dimension have broken the dimensional wall to form CP. , the live broadcast connection launched a Hubei food charity live broadcast, and a total of 40.14 million Hubei products were sold! At the scene, Zhu Guangquan and Li Jiaqi, the main creators of "Little Peppa Pig", also sent their acceptance speeches.

In addition, the "Top Ten Outstanding Cases of China's New Media Poverty Alleviation in 2020" were also announced at the meeting.

The list of winners is as follows:

People’s Daily’s new media’s live broadcast series of public welfare products—People’s Daily

“Folks, don’t worry, we will help you” live broadcast series of public welfare activities to combat poverty— —Tianjin Jinyun New Media Group

"Youth Project" Rural Revitalization Youth Action to Help Farmers - China Youth Newspaper

Mango Poverty Alleviation Cloud Supermarket - Hunan Radio and Television

"Beautiful Countryside I Endorse" Large-scale Poverty Alleviation Public Welfare Activity - CCTV Network

AI Education Public Welfare Student Aid Activity - Youth Science and Technology Literacy Improvement Plan - Science and Technology Daily

Hello, Jimmy Zipline! Come out of the mountains and get rid of poverty with golden fruits! ——Yunnan Daily Newspaper Group

2020 China New Media Poverty Alleviation Joint Public Welfare Action-Scientific Drug Popularization Poverty Alleviation Activities-Guangming.com

"Help and Pull" Hubei Farmers By-product public welfare live broadcast - Hubei Changjiang Cloud New Media Group

"Love in the East" public welfare action - Oriental Net